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The American Auto Industry

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The American Auto Industry The American auto industry was once a shining example of the American Dream and the innovations of a growing industry. The 2009 recession tested the strength and morale of the industry and it has answered back with growth in the last few years. This paper will discuss the global competition, new technology, environmental impacts, consumer opinions and a SWOT analysis of the U.S. industry. In 2013, Detroit shined again, and combined came in higher than its global competitors. Research showed U.S. car companies held 46% of auto sales and this surpassed the competition in Japan, Germany and Korea (Wood, 2014). Detroit automakers were nearly destroyed in 2009 when hit by a crippling recession. The American tax payers bailed the companies out, and they have recently started to show the growth it takes to succeed and be number one. The recession has also forced the American auto industry to become more efficient and competitive. It has overall decreased the number of employees and reduced costs in other ways to protect the company’s well-being and the taxpayer’s investment. New technology and innovation are important roles in any industry attempting to succeed in the current market. Automakers have recently put effort toward low emission vehicles, lightweight materials, safety and assisted driving. The American consumers expect the latest technologies and safety features, and the automakers are tasked with efficiently and effectively providing this.

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