Textual Analysis Of Ad Me

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

In the video Killing UsSoftly 4: Advertising's Image of Women it basically talks about how advertising effects a women's self-image. Jean Kilbourne has been talking about this issue for over 40 years and even after all this time she states, "really they have gotten worse. " Advertising is a promotion for a company to try to portray their product to the public and trick them into thinking they have to have this product to keep up with society's norms. After media was brought to Fiji they noticed that women were worrying more about their body image than ever before. It is sad to think that women in advertising are exposed in a manner to make young girls think that the most essential thing is how we look.

Since the intended audience is mainly women or teenagers, they have much more knowledge about why they should ban certain photos and ads. For example, in the article where it said “And then there’s the 2016 Pirelli calender, photography by Annie Leibovitz, which broke with tradition by showcasing a dozen women of different ages and body types, most of them clothed” (Friedman). That emphasized that women should be more comfortable with themselves because everyone is beautiful in any body type, also you can already know that Annie disagrees with Friedman because she did a showcase. The context of this article shows how a lot of women disagree with Friedman’s statement about not banning ads of skinny models.

Many people would argue that they personally feel exempt from the influences of advertising. But if this is the case, then why is the advertising industry grossing over $250 billion a year? The American living in the United States is typically exposed to over 3,00 advertisements in a single day, which means that he or she will spend two years of their lives watching television commercials. Advertisements are everywhere and we cannot avoid them. We see advertisements in schools, buildings, billboards, airplanes, bust stops, and so on. Not only are advertisements selling advertisements, but they’re selling values and beliefs, sexuality, images, and the normalcy of believing who we should be because an advertisement said so. Advertisements can create environments, but sometimes these environments can become toxic when consumers buy into its toxicity. One of the biggest toxicities of advertisements is the portrayal of women in advertisements. Though standards of beauty vary over time and by cultures, it seems as though the advertising industry is still buying into “the beauty myth.” This is notion that “the quality of beauty objectively and universally exists.” Though there have been strides to break this notion and attack how advertising has objectified women, it seems as though advertisements are objectifying women more and more. In most advertisements, we are not seeing women being depicted as who they really are, but being portrayed and objectified to be someone that they

In addition, advertising feeds from mob mentality, convincing people a product will change their lives by deeming it fashionable or sophisticated. It bypasses logical thinking to take control of how people view themselves and their “need for esteem. People want and need to be respected and we need to feel good about ourselves. And this is where much advertising lives, often because we are selling products that people really do not need. L’Oreal’s ‘Because you’re worth it’ is the perfect example” (Madigan 83). For this reason, expectations of a person are manipulated to fit the wants of the industry to sell products. These people are affected since they feel as if they have no choice in what to wear, how their body should appear to others, and which brands they buy. It all comes down to the need to be apart of something bigger, instead of sticking out from the crowd.

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

Lauren Greenfield is a photojournalist that created the expose, Girl Culture, in 2002. Elline Lipkin says in her article “Girls’ Body’s, Girls’ Selves”, “The girls in Greenfield’s photos often see themselves as too thin, too fat, not stylish enough, too trendy, attractive or ugly or desirable or hideous” (596). When advertisements use edited or photoshopped images to sell a product it causes effects like what is seen in Greenfield's images. Advertisements make consumers believe that their products will make them more desirable. When that product doesn’t have that effect it makes the customer believe that something is wrong with them. Queue the, “Honey does this dress make me look fat?” This is especially harmful to younger girls that are more likely to be insecure about their bodies and try harder to fit in. It can even go so far as to cause eating disorders such as anorexia nervosa or bulimia nervosa. The media puts out images of extremely thin and fit women which can only be achieved by digital editing and photoshop. The young girl flipping through the magazine has no idea that the pictures she’s seeing aren’t real and aren’t achievable and it ruins her self image.

In the essay by O Neil The Language of Advertising mentions that Ads tries to change the consumers’ persceptions of who they are as he write, “O Neill state that advertisers create in comsumers a sense of need for products”. While it’s true that promoting a product means the customer needs to feel they need it, however’ this claim is not accurate to say it changes consumer’s perception of who they are since we see in this ads’ language shown above that it talks about the product, rather than trying to make the audience feel insecure or change their views of about themselves. It does not use words like, “Get this and Make yourself beautiful.” Rather, its’ main purpose is to promote the product and gain an audience for the product.

Jennifer Newson is tries her best to explain how this is harmful to how society treats people and the self. For example, many gym companies show how you can become the real you by comparing how people look when they are fat and how they look when they get fit to make consumers believe that they need the gym to have respect for themselves after they get the body the gym tells them they need. In the same way the advertisers try their best to make consumers believe that they need their products to hold self value in the world which means they have a

Many fitness advertisements proclaim the idea of the "perfect" body. This is done in ads targeting both women and men. This constant display of the "perfect" body causes women and men to feel like they have to look like the featured models to be accepted, which can often lead to negative body images. One source of advertising where the idea of the "perfect" body can often be seen is in print advertisements featured magazines. These fitness advertisements are usually for athletic shoes/clothes or weight-loss products and often feature a model who is thin and toned. As mentioned by Chandler and Sabiston (2009) there are two types of fitness advertising; model-focused and product- focused (Chandler and Sabiston, 2009). With

Over the years the size of female models in advertising has decreased significantly. Today the average model ways up to 23% less than an average women. The use of Photoshop adds to this by creating perfect skin unattainable even with makeup, along with making the models appear even thinner. Given that these women often set the standard for beauty wouldn’t this lower women’s self-esteem. These “perfect” and unrealistic models in advertising negatively affect body image (the way we see our own body) and distort our idea of beauty. Negative body image can lead to depression, the development of eating disorders, or the abuse of weight loss drugs or anabolic steroids.

In this paper, I will argue how the effects of advertisements on a person’s identity can cause low self-esteem and lead to health issues. First, I will explain what a person’s identity means. A person’s identity is who you are, the way you think about yourself, the way you are viewed by the world and the characteristics that define you.

Consumers would want to buy the products so they can feel special or feel that they can be the same as those celebrities or athletes. Thus, people buy to feel the experience of feeling special, they are not what they buy. Consumers allowed themselves to become ‘’branded” because they buy the brands that the corporate markets. Consumers allow themselves to get sucked in the advertisements and they blindly follow what society wants them to follow, especially for gender and race. There are advertisements that target children, especially females and advertising tends to make females follow gender roles through barbie products. This alludes to Ann DuCille’s perspective, that, “ Barbie is just a piece of plastic, but what she says about the economic

some people believe that Hollister displays more confidence rather than promoting negative body image. When a customer wears Hollister clothing he or she will feel like they will fit in by being up with the latest fashion trends and feel more confident about themselves. Hollister says, that the company will make clothing to fit everyone’s body type to make that person look and feel good about themselves. Many people consider that since Hollister is always up to date on the latest trends that it will make their customers be more accepted by their peers and create friendships.

In the marketer’s eyes, in order to attract people’s attention on what they want is to first segregate the commercial in to which type of person the product is going to be sold to, then break it down in an obvious way – showing major differences in the general public’s interests, sorting ‘the consumer’ down to a more focused group of people; as if one were looking past a continuous stream of red squares, then notice’s a blue square, he or she will notice the blue square standing out from the red squares; the blue square being the advertisement that fits to that person’s personality. For example if there was a commercial for a truck produced by a typical American organization, the advertisement shows masculinity and manliness in extensive ways, with mud, heavy weights, and other things. With a Victoria’s Secret advertisement, the milieu is very sensual and scandalous, showing light colors such as pink or white, all while having a soft, fluffy tone to it. There is no escape in gender roles and profiling when it comes to marketing; people who want to sell their product will use the most effective means necessary, no matter if it is morally sound or not . If companies were to have general broadened commercials, then summarize a product and ends up not narrowing down to specific consumer needs, then in most cases it would not interest the customer and could quite possibly render the purpose utterly useless.