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Tet Turning Point

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Important congressional and media voices reacted with even greater skepticism toward administration claims that Tet constituted an unequivocal military triumph for the United States. The professional media correspondents basically did their job and reported the dramatic turn of events as it was happening. Time, Newsweek, and U.S. News & World Report, the country’s three leading weekly news magazines, characterized Tet as a major psychological setback for the United States. Cronkite’s stark evaluation was a turning point in America’s reaction to the Tet attacks, just as Tet marked a turning point in the U.S. experience in Vietnam. “If I’ve lost Cronkite,” President Lyndon Johnson lamented, “I’ve lost middle America.” Needless to say …show more content…

After early 1968 it was evident that the United States would not soon or successfully conclude its involvement in Indochina. The size and breadth of the attack were stunning enough, but the images coming out of South Vietnam in the early days added to the shock and impact of the Tet Offensive. Television reports showed the fighting on the embassy grounds, chaos in the streets of Saigon, the assassination of an NLF prisoner by a South Vietnamese general on a Saigon street, and pitched battles in other cities such as Hue, while the Associated Press reported an American officer in the village of Ben Tre stating that, “we had to destroy it in order to save it.” As Kathleen Turner, author of Lyndon B. Johnson’s Dual War, writes, “With Tet…the fighting was suddenly, inescapably, terrifyingly close to the Saigon-based news teams. The proximity of the battle guaranteed extensive coverage by media institutions: it was easily accessible, and it was for many the first extended view of the enemy.” Walter Cronkite on the first reports of Tet asking, “What the hell is going? I thought we were winning the war!” Tet dominated the news coverage on television, newspapers, and magazines as people followed the fighting in Saigon, Hue, and Khe Sanh and saw the destruction and dislocation that was occurring throughout

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