Tesla Model S : An Innovative Car

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The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

They are considering disruptors in the electric car market. With their advance innovation and stylish design, many consumers are willing to pay high price for Tesla performance car. Tesla has place themselves as a luxury brand with many consumers waiting for their new released backed order products.

Rarity: Tesla Motors is known to have a differentiated product over other firms in the sense that it sells electric based cars. It is the only successfully running electric sports cars in the U.S. At the beginning sales were not enough to sustain the business but tesla motors proved it self after introducing the new model, Tesla Roadster 2. There is only few car manufacturing companies trying to enter this industry which makes Tesla Motors have a competitive advantage.

Tesla Model S (see Figure 1 above) is the “…world’s first premium electric sedan… [that] provides the comfort and utility of a family sedan while achieving the acceleration of a sports car…” and is designed by Tesla Motors (Teslamotors.com, 2015, para.3).

Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company 's early development prior to Elon Musk 's involvement. Tesla was founded in 2003 by engineers who had a mission to change the way the we thought of cars, and to convince our world that we can produce an electric car better than gasoline powered cars. In 1888 Nikola Tesla invented the first powertrain for a sports car built around an AC induction motor, which was later patented and inspired the company’s name. The Tesla Roadster was launched in 2008 with speeds of 0 to 60 in 3.7 seconds and with a range of 245 miles per hour. (Tesla Motors) Later in 2012 they launched Model S the first premium electric sedan. Robotic manufacturing of the Model S at the Tesla Factory in Fremont, California. Tesla manufactures the Model S in Fremont, California, in an assembly plant formerly operated by NUMMI, a defunct joint venture of Toyota and General Motors, now called Tesla Factory.

Tesla was the first successful American car company that has been started in last 114 years. The last American car company created on June 16th, 1903 and was called Ford. They have become successful against all odds because of their differentiation strategy. Tesla produces the only luxury electric cars on the market. Their first car they released was called the Roadster and were extremely expensive due to high startup costs and development costs. The Roadster caught many consumers eye because it had a 3.9 second 0-60, zero emissions, 300-mile range on a single charge and had zero maintenance for 100,000 miles other than replacing

Their slogan is, “Burn rubber, not gasoline.” This is extremely beneficial for the company because it gives them a brand image and a concentration, as well as the ability to focus all of their efforts on being the best at electric vehicles. They’ve entirely ignored alternatives like diesel, ethanol, and hybrids. They’ve strayed from the known gas-electric hybrid, and plug-in hybrid to focus on their initial goal; zero-emissions, zero fuel. Competing companies like Ford, Chevrolet, and Toyota are famous for the combination car, that can’t be considered a true electric vehicle without the plug-in and charge feature, and by still being partially fuel driven. On top of that, the Tesla Model S uses about half the energy of a Toyota Prius per mile, and achieves double the range. By focusing exclusively on the true electric vehicle, with a mindset that oil could run out one day, Tesla is unique and far ahead of the game.

The model S is, according to the New York Times, “[A]… high-tech electric car that starts at about $75,000” (Kessler). I assume by the time I can afford my Model S, I will have matured and grown out of my slobby behavior, so I will be able to keep it clean. In addition, I will not let my sister borrow my car so she cannot spill soda in it. I want a Tesla because it is one of the most technologically advanced cars ever. As Aaron M. Kessler from the New York Times explains, “The updated Tesla it was equipped with autopilot – a semi-autonomous feature that allows hands-free, pedal free driving on the highway.” I personally do not like driving, so I would love a self-driving car. And according to the Tesla Motors website, “[The] Model S qualifies for a $7,500 federal tax credit.” That, along with all the money I will save on gas to it being an electric car would make it worth it to buy such an expensive car. The Model S is also top of the line in terms safety it has 5 stars across the board in all crash tests (2015 Tesla Model S). This car is everything I could ask for: new, innovative, and

Unique position in automotive industry: there is public excitement for the vehicles Tesla manufactures. Tesla has a climbing interest among investors as that population continues to grow and the company’s value is increasing with the development of a sound financial strategy for future value. The intangible appeal of the Tesla car product is the high-value of a new company projecting market confidence.

Tesla is not the innovator of electric car. The technology has already existed since 1959, but due to the factor related to the timing, the company had to cease its operation. The factors involve timing such as, low oil price, supplies of oil, global warming, people awareness regarding eco friendly or green environment.

If we could look at Tesla’s vehicle models and other electric vehicle models stripped down, with everything removed but the frame, wheels, and electrical propulsion system, we would see just how far Tesla has come in their design of the electric vehicle and how they have surpassed other car companies with their innovation. According

The aim and vison of Tesla Motors is to provide in the short run cars which are affordable to the average consumer, it started making first sport cars for the enthusiast for speed and environmental preservation, moving then to the second phase to the large market who choses affordable compacts and sedans which in turn will promote and stimulate the electric car trend.

Tesla’s greatest opportunity over industry competitors is its unique product. Unlike other EVs on the market, Tesla leaves others behind with the Model S covering nearly 300 miles per vehicle charge. None of the previously mentioned EVs can travel 100 miles per charge, ranging instead between 68 to 93 miles per charge (Schaal, 2015). This high-range combined with luxury features and lower

Tesla Motors can design really good cars. The Model S won the 2013 Motor Trend's Car of the Year award, which is a competition that began in 1949, and the Model S might be the safest car ever according to crash tests.