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Telstra Corporate Social Responsibility

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Telstra has been facing competition since 1990s from all the communication providers including Optus. Anchored deeply into its career planning, corporate social responsibility and sustainability are fundamentals to Telstra's business responsibilities, initiatives and leaderships. For Telstra, sustainability is all about an answerable, authoritative, and a responsible business access that conceives a deep-rooted stakeholder profit by catching into consideration how business works at every magnitude achieves in the social environment, political environment, cultural environment and economic environment. Telstra steadily trusts that its advance and reach in the industry will benefit building a long-term communal value for its suppliers, customers, …show more content…

They are very keen in serving the needs and demands of the customers, providing good maintenance of the environment, making Telstra a convenient workplace for the people to work, increasing the value of shareholders and to protect their interests. One of the primary corporate responsibilities also includes leading the nationwide interest by building up the effectiveness of the domestic telecommunications framework, which will in turn provide a strong bottom line for sustainable accomplishment, commercial development, productivity growth and international competitive gain. Enhanced technologies have changed the lifestyle of the people in many ways. Telstra knows that it is very important for a company to delight its customers in more satisfactory manner by providing them with superior products and influential services. It did not forget to improve the customer experience. It always had a path to build a powerful civilization by changing the way, customers talk about the product and …show more content…

It stays focused on sustainability as it is a deliberate demand. The chart in the report shows the key performance indicator of Telstra. The objective of the company was achieved for the year 2013 as set. It shows the set percentage of women workers in the management has been acquired which means that particular number of vacancies for women employees in the management has been structured and was also filled. Reduction in carbon emission was attained and also the intensity was reduced. Telstra also recycled up to 99% of its own through the E-waste program. Telstra’s goal is to enclose social concentration and environmental attention to business centre in all the ways that brings value to the organization and the stakeholders. Telstra contributed around $231 million for the community contributions that helped in providing training about digital literacy for about 59,000 people and seminars about cyber safety for 11,500 parents and students of high-school. Introduction of Net promoter system was implied and there was always an alert message sent to the customers to indicate notification exceeding of 80% of their data plan usage. This importance for customers given by the organization increased the grade of the company and customer

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