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Teletruth Stereotypes

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It is no surprise that given a market monopoly, an industry will not hesitate to exploit their captive market to maximize profit. One of the most infamous industries in this vein are internet service providers—companies like Comcast and Time Warner Cable. These companies consistently lie at the bottom of consumer ratings polls, and essentially everyone paying them hates them. With such a large base of disdain from consumers, it seems logical to assume there would be one, if not several, advocacy groups fighting over the issue, yet none seem to register within the public eye. One of the most reputable advocacy organizations, Teletruth, has worked on the issue for decades. The group’s leader, Bruce Kushnick, published a now free version of his …show more content…

The first will take the shape of an infographic which takes the relevant and generally interesting information from Kushnick’s $200 Billion Broadband Scandal, such as the number which is the title’s namesake and facts such as telecom companies owe the average household over two-thousand dollars each, and place them in a visually and logically appealing manner. Font, colors, figures, and other details with the infographic have yet to be determined, though the content is more set in stone. As to the length of the infographic, it should take no more than a single swipe of the phone or a single desktop screen to legibly display all the information contained therein. Additionally, at the end of the infographic, a link to Kushnick’s original work, as well as a link to write to the reader’s representatives, will be provided. After this infographic has been made, a short video, to be no longer than about twenty seconds, will be made with content from the infographic. This video is to be no longer than about twenty seconds, and thus may have to omit or rephrase some information from the infographic. According to data from advertisement agencies, most viewers will watch only about twenty seconds of a thirty second ad before moving on (Oser 31). Thus, this short twenty second length ensures that most viewers will be more likely to watch it in its entirety and thereby take action. From this short video, a .gif graphic can also be made with similar specifications. By adopting this shotgun multimedia approach, the odds increase that any given social media user sees it multiple times. With increased viewings, even including partial views, any particular individual on social media is more likely to examine the media in question. The concept has been illustrated within the advertising industry, where repetition priming results in greater recognition of the product for up to several months (Bruce 502).

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