It is no surprise that given a market monopoly, an industry will not hesitate to exploit their captive market to maximize profit. One of the most infamous industries in this vein are internet service providers—companies like Comcast and Time Warner Cable. These companies consistently lie at the bottom of consumer ratings polls, and essentially everyone paying them hates them. With such a large base of disdain from consumers, it seems logical to assume there would be one, if not several, advocacy groups fighting over the issue, yet none seem to register within the public eye. One of the most reputable advocacy organizations, Teletruth, has worked on the issue for decades. The group’s leader, Bruce Kushnick, published a now free version of his …show more content…
The first will take the shape of an infographic which takes the relevant and generally interesting information from Kushnick’s $200 Billion Broadband Scandal, such as the number which is the title’s namesake and facts such as telecom companies owe the average household over two-thousand dollars each, and place them in a visually and logically appealing manner. Font, colors, figures, and other details with the infographic have yet to be determined, though the content is more set in stone. As to the length of the infographic, it should take no more than a single swipe of the phone or a single desktop screen to legibly display all the information contained therein. Additionally, at the end of the infographic, a link to Kushnick’s original work, as well as a link to write to the reader’s representatives, will be provided. After this infographic has been made, a short video, to be no longer than about twenty seconds, will be made with content from the infographic. This video is to be no longer than about twenty seconds, and thus may have to omit or rephrase some information from the infographic. According to data from advertisement agencies, most viewers will watch only about twenty seconds of a thirty second ad before moving on (Oser 31). Thus, this short twenty second length ensures that most viewers will be more likely to watch it in its entirety and thereby take action. From this short video, a .gif graphic can also be made with similar specifications. By adopting this shotgun multimedia approach, the odds increase that any given social media user sees it multiple times. With increased viewings, even including partial views, any particular individual on social media is more likely to examine the media in question. The concept has been illustrated within the advertising industry, where repetition priming results in greater recognition of the product for up to several months (Bruce 502).
The second video “Moyers & Company: Is Net Neutrality Dead?” is about a debate regarding net neutrality, which is the right to communicate freely online, keeping the major internet service providers like Verizon and Comcast from increasing costs for costumers to not slow down or block any content they want to use, also called price discrimination, a service offered at different prices by the same provider in different markets. As there are only few internet providers, barriers are set by limiting the area where some of them are allowed to supply their services to, limiting competition and increasing costs for consumers.
This article written by Leslie Picker and Cecilia Kang primarily focuses on the issue regarding the merger of cellular phone giant AT&T with the entertainment conglomerate Time Warner. In late October the New York Times broke the news of these two joining and many industry annalists viewed the merger with skepticism as well as, outraged consumer groups. Individuals believed that AT&T and Time Warner would terminate any competition and create unfair pricing in order to encourage more mass media consolidation resulting in a market that would be strikingly similar to a pure monopoly.
The internet is a resource with ever expanding content and applications for everyone to use however, net neutrality rules on the free use of internet remains a debated topic. The “Point/Counterpoint: Network Neutrality Nuances” presents Barbara van Schewick’s supportive argument on the applications of net neutrality rules, and the consequences of failing to do so. Schewick’s engaging justifications are well researched with arguments containing significant amounts of examples, strong and simplistic diction to reach her audience, and clean and smooth transitions to move between ideas.
In Derek Thompson’s article “Prisoners of Cable” (Thompson, 2012), Thompson wrote why consumers in the US were the prisoners of the cable bundle. In this essay, I will provide a brief analysis of the article written by Derek Thomson and discuss about how the proposed merger of Comcast and Time Warner Cable and AT&T and Time Warner apply.
The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s
In the article, “Net neutrality hits a nerve, eliciting intense reactions”, Cecilia Kang discusses how the pending repeal of Net Neutrality by the FCC and Chairman, Ajit Pai, is adamantly contested by most of the Internet community and most companies, big or small. To develop her argument, Kang uses a wide variety of appeals from established and startup companies, statistics and evidence related to the reaction to the repeal, and demonstrations on how polarizing the issue is, and the repeal’s effect on solving the problem of Internet regulation. Kang cites a multitude of Internet-based companies or organizations, such as Mozilla, Google, Netflix, and Free Press, to demonstrate their concern and clarify their resentment of the repeal. For instance, Google and Netflix argued that “telecom companies should not be able to split sites because that would allow them to become a sort of gatekeeper.” These responses better clarify companies’ concerns about the repeal and its effect on their business, while also aiding Kang in developing her article on explaining the concern and the response it has elicited. According to Kang,
The company, I'm representing is Verizon. Verizon offers consumers many products and services for the home, business and even wireless products. Verizon's products that are offered for the home includes but are not limited to FiOS Internet, FiOS TV, FiOS Digital Voice, Standard DSL and home phone, Internet security, text support, and many wireless options to choose from ("FiOS - High Speed Internet, FiOS TV, Digital Voice | Verizon"). The target market for Verizon's customers is everyone! Verizon wants to be a brand name in the home of family and provide all families needs from the cable they watch to the mobile device they speak on. Verizon's goal is to ultimately own the home of consumers.
Name: Micheal Boor WORKING OUTLINE Complete this outline using complete sentences. Topic: Fight for Net Neutrality Specific purpose statement: To persuade my audience that they should contact their State Congressional Representatives to let them know they oppose the end of the open internet and want the FCC to keep the rules governing net neutrality in place.
These seemingly disparate demographics and, subsequently different portions of NBC’s flow are not as disjointed as they seem at first glance. There remain thematic threads and subtextual audience assumptions that create coherence and flow as it now functions. The imagery of the jeopardy opening, in which the camera soars over CGI oceans, islands and San Franciscan monuments, evokes a theme of travel and adventure that is sustained throughout the portion of the schedule analyzed, which actually builds off of this same theme created by the slow preceding it, Wheel of Fortune which was giving out exotic trips as prizes. This sense of adventure establishes a slightly more ambiguous demographic which can include younger viewers who, for a half hour, live vicariously through the contestants, getting the same rush when answering questions as the contestants do.
Description: Physically I have always been built very muscular my Dad is also. At a very young age I was considered to be a wanted commodity in any sports program. I was recruited to play football, baseball, even basketball by little league programs in my community before I even knew the rules of the game. Along with the assumption I would be good at sports came the assumption I would never excel in school that my future would be determined by my success on a field of some kind. I did excel in sports and played them all but was only mediocre at best in basketball.
I was dreading and counting down the days until Launch into Loras and the ropes course. I was nervous to go to the ropes course, I had no idea what to expect. I was afraid of the fact I might do something embarrassing. However, the ropes course was very enjoyable, I had a great time getting to know people. But little did I know I had these mindbugs playing a huge role. After reading a couple chapters in Blindspot, it amazed me with how much these factors influenced my thinking, such as biases, assumptions, stereotypes, and intolerance. Now knowing about these mindbugs it will help me adjust my unconscious biases.
At the 2016 Consumer Electronics Show in Las Vegas earlier this year, FCC Chairman Tom Wheeler told his audience, “John Oliver took the ultimate arcane issue, Title II, and made it something that got people interested. And that’s good.” (Macri, Guiseppe) Mr. Wheeler was referring to a segment by John Oliver, comedian, political satirist which aired June 2014 in which Mr. Oliver cleverly explains Net Neutrality and why it is important to each of us. “During his 13-minute segment, Oliver name-checked Netflix, Google, Usain Bolt, Superman, the game Monopoly, and Mein Kampf, and compared the FCC hiring former cable company lobbyists to ‘needing a babysitter and hiring a dingo.’” (Brody, Ben) (John Oliver on Net Neutrality, can be seen here https://www.youtube.com/watch?v=fpbOEoRrHyU.) He concludes by telling his audience that the FCC is now accepting comments on the matter and encourages us to take advantage of the FCC’s invitation. He then provides the web address. The following day, the FCC receives 45,000 comments resulting from Oliver’s show, which crashes their website. (Macri, Guiseppe)
Berners-Lee questions whether America “[wants] a web where cable companies determine winners and losers online?” and cable companies are able to “decide which opinions we read”. To an extreme level, cable companies would be able to determine “which creative ideas succeed” (Berners-Lee 2). This opposes the freedom that American citizens strive for. It puts a limits the equal opportunity that so Americans find so important. Furthermore, “the change would allow internet-service providers to throttle some online traffic and allow companies to pay extra for faster delivery of their content” (Martinez & Hoisington). Without net neutrality, internet-service providers would be able to smother small or upcoming businesses by limiting their audience. However, the impact of the repeal of net neutrality does not stop here. The repeal of net neutrality “also eliminates several other consumer protections, such as a requirement that ISPs be more transparent with customers about hidden fees and the consequences of exceeding data caps” (Brodkin 1). Repealing net neutrality would deregulate internet-service providers, allowing them to have far too much control over their
Media influences the minds of those who consume it. Portrayals in media quickly become the norm as the consumers believe the strangest of headlines. Representations in media, specifically television, are subconsciously analyzed and placed into the mindset of the viewer. Racial depictions in television and the lack thereof, for example, influence the perspective of the consumer and portray a false reality. Although the future for more racial diversity in the American television industry looked promising, this white-dominated industry has proven that not much has changed in regards to hiring, including, and depicting more ethnic groups and people of color in entertainment. People of color are given stereotypical roles that presents the race in a negative manner; its depiction on television gives additional credibility to the stereotypes. “””Tokenistic representation hinders the nation's ability to see the reality of diversity in the world by limiting the numbers and types of people that are seen through the
Television is regarded as a significant source of information that plays an influential role in formulating an individuals social reality. As a tool that conveys the simulations of every day life it “may become a part of our social experience and serve as a basis for social judgements such as racial attitudes and ethnic stereotypes” (Fujoka, 52). Stereotypes are explained as widely held beliefs about a particular person or group. Research shows that “television images of minority groups might affect minority members’ self-concept and racial awareness” (Fujoka, 54). The portrayal of minorities on television were deemed by minority groups as a conception of socially existing beliefs toward their racial group. As such, television may have perhaps