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Technology Impact On Pop Culture

Decent Essays

As we all know the internet has had a dramatic impact on pop culture and technology. Every day, bands blow up through social media, YouTube stars emerge, bloggers sign book deals and wannabes strive for their big virtual break. In this fragmented digital universe, there is a seemingly endless audience for new ideas and becoming a “celebrity” is within anyone’s grasp. But the challenge faced by those working in the creative industries is how to harness this energy and spin it into something real. Technology offers the chance to improve audience engagement, offer better customer service and generate innovative ideas. But it can only truly alter taste once it has impacted on how culture is produced and consumed – and once we all become comfortable

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