Pan Boricua: Developing a Market Strategy For
The Hispanic Market in the United States
PAN BORICUA INC: A BRIEF OVERVIEW
Pan Boricua Inc. was formed back in 2001 when Auriel Rivera and Franco came up with a plan to export Puerto Rican bread to the United States. Their major product was pan sobao which is bread that is known for its unique flavor and texture; and it’s made in Puerto Rico. An opportunity was identified when several Puerto Rican residents would take several pounds of pan sabao from local bakeries to the United States. The program included the export of frozen bread dough along with branded bread-loaf paper cover and merchandising at the point of sale. The initiative was aimed at cities in the United
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Worldwide rise in the prices of fuel and key ingredients which in turn put pressure on the company’s profit margins. Could also potentially drive them out of business
PORTER’S FIVE FORCES
See Exhibit (b) in the Appendix section
RIVALRY AMONGST EXISTING FIRMS -
The baked goods industry in the United States is one that is highly competitive; especially once big stores such as Wal-Mart and entered. It is however important to note that “artisanal” baked goods hold 49% market share1. The market for bread was highly competitive with a number of barriers which stirred competitors away from traditional bread offering and explore the opportunities in niches such as gourmet and specialty breads. A variety of bakery products of Hispanic origin were also available in the United States. This meant that numerous bakeries had surfaced.
When it comes to pan sobao however, Pan Boricua faced only one rival, Mi Pan Asociados. The rival had set up a system of “mini bakeries” that allowed supermarkets, gas stations and other retail establishments to sell fresh bread. In the United States, they also faced other competitors, such as the majority of U.S. retailers who had aisles dedicated to ethnic foods in their stores. In fact, some such as Wal-Mart and Kroger have also incorporated bakeries within the stores.
Rivalry- Grocery Checkout’s main competitors are Loblaw’s and Valu-Mart. Their proximity to the University of Western Ontario makes them accessible to the students, but by public transportation or their own cars. The
According to Sarah Mourer, the author of the article “Forgetting Furman: Arbitrary Death Penalty Sentencing Schemes Across The Nation,” Since 1976 The U.S. Supreme Court has read the Eight Amendment of the U.S. Constitution as demanding that arbitrariness be minimized when the state seeks to impose the penalty of death. But unfortunately arbitrariness has been part of the death penalty decision-making. The main problem is the information overload, because capital jury has to process an unlimited amount of evidence relating to aggravating and mitigating the current death penalty jurisprudence tends to enhance and embrace arbitrariness instead of minimize it. (Mourer, N.P.).
The Panera Bread Company is starting 2007 with unfinished goals and missed targets previously set and a review of their strategy is in order to continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however, an aggressive target of 2,000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers who appreciate Panera’s unique dining atmosphere with a focus on quality products at a reasonable price. Panera will need to continue its market research and focus on environmental issues, which are an important core value. The opportunity for
Panera Bread has established itself as one of the most popular, fast growing “bakery-café” restaurants in the United States as well as in Canada. With 1,800 locations in 45 states, the franchise appears to be unstoppable. This in part is due to the superior customer service experience that keeps customers coming back time and time again. Just to give you an example, in 2012; the most recent year that data is available, Panera Bread brought in an astounding $2.13 billion in revenue, about $1 billion more than its revenue in 2008.
“A loaf of bread in every arm” is the mission statement of Panera Bread Company (Vincelette & Fogarty, 2010, p.1). Panera started as a small bakery under the name Au Bon Pain and grew to one of the largest fast food service companies in the U.S. In 2008 they had the 5th overall rating in the restaurant industry. “Panera Bread is widely recognized for driving the nationwide trend for specialty breads” (Panera Bread, 2011).
The rivalry among competing sellers, often the strongest competitive pressure, is also fairly high for Panera in the restaurant industry. No switching costs, numerous competitors, and an increase in the availability of healthy food
Among the crowded field of casual, quick-service restaurants in America, the distinctive blend of genuine artisan bread and a warm, comfortable atmosphere has given Panera Bread Company a golden opportunity to capture market share and reward shareholders through well-planned growth. With the objective of opening approximately 1,000 more bakery-cafes in the next three years, Panera Bread Company must make prudent strategy decisions about new store locations, supply-chain management and expanded offerings, all the while continuing its above-average earnings per share growth of at least 25 percent per year.
Panera Bread Company got its start when in 1980 Louis Kane and Ronald combined Au Bon Pain and the Cookie Jar bakery to form one company. By combining their individual strengths they were able to work as a team and expand the business, decrease company’s debt and centralize facilities for dough production (Wheelen, Hunger, Hoffman & Bamford, 2015). In 1993 the company acquired the Saint Louis Bread Company. With the three companies now working as one the company eventually became the Panera Bread Company with 1464 bakery cafes in 2010 including one in Ontario, Canada. Today Panera Bread has a board of directors that consists of six members divided into three classes of membership.
Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food, casual dining and quick service cafes, bakeries, and restaurant retailers, including national, regional, and locally owned. The competitive factors included location, environment, customer service, price, and quality of products. Panera learned from its competitors, none of its competitors had yet
owners have found that demand for their product has outstripped their ability to supply it. They
Panera Bread has much strength within their business. In the beginning, Panera Bread recognized another company, Saint Louis Bread Company, to aid in strengthening their market standing and competitiveness by purchasing the company. Panera Bread further strengthened their company by redesigning the newly acquired company to have a more appealing dining experience, better quality, customer service, and wider product selection. After redesign was complete, the newly named Panera Bread recognized the new company design has a cash hog and made the wise decision to sell off
This essay will use the Porter’s five forces to analyse the supermarket industry in the US, and I will make a decision on whether the US supermarket industry is attractiveness based on its overall profitability level.
An important aspect of Panera Bread’s business is its product niche—artisan fast food, also termed “fast casual”. This niche protects the company from direct competition in the fast food industry as well as the casual
This research topic is significant to the current property market in Singapore and its sudden increased demand for houses despite the economic downturn, exploring deeper as to whether the government policies were the real influential causes to this boom in property demand. It has relevance to the economic concepts of demand and supply, elasticity, inflation and monopolistic competition. This topic is worthy of investigation because it is a hot media topic in Singapore, and is widely debated in the country because it’s the most expensive household asset.[2]
The generic competitive strategy that Panera best fits is broad differentiation. This is primarily because Panera sought to be the first choice for patrons looking for fresh-baked goods, a sandwich, soup, a salad or a beverage in a pleasing environment. In this platform Panera has set their eyes on people who may not necessarily be looking for an expensive meal, but might also not want cheap, fast food but instead are looking for a fresh meal that can be enjoyed in a relaxing environment. In this Panera is looking for a