Target and Positioning Essay

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

These are ideas to consider when marketing a product and shall be described in more detail below:-

Jamie Ford’s fiction book, “Hotel on the Corner of Bitter And Sweet” switches between different time stamps in Henry Lee’s life, Seattle 1986 and 1942. Henry is a Chinese American, when he was twelve years old in 1942 he met a girl named Keiko Okabe, a Japanese American. The two had become friends but had to keep their friendship a secret due to the war that had happened and Henry’s father having a strong hatred towards the Japanese people because of them killing his people. In the present time, Henry’s wife, Ethal, dies and now he’s been reconnecting with his son about his past and expresses his true feelings about the experiences he had. Marty and his fiancee Samantha, encourage him to go out and look for Keiko, though he has no idea where

On the eve of Confederation the population of what would become Canada went beyond 3,000,000. Of these, nearly 80 percent lived in Ontario and Quebec. Although cities were growing in the old centres of Halifax and St. John on the Atlantic, Quebec City and Montreal along the St. Lawrence, and a strip from Kingston to Toronto along the north shore of Lake Ontario, more than 80 percent of Canada's people lived an (away from cities) life. They travelled on dirt trails and corduroy roads, (shook and rolled around really fast) their own butter, sewed their clothing by the dim light of coal oil lamps and helped grow their farms with (stick with a long, curved knife at the end) and oxen. The politicians of the day, like John A. Macdonald, George Brown and George-Étienne Cartier,

The shifted new strategy of Apple was initiated by the release of iPod in 2001, followed by the iPhone in 2007, then by iPad in 2012. It was the iPod that brought significant growth in Apple. Initially, the iPod was just another MP3 but soon became the icon of the digital age due to its sleek design and user friendly interface. Moreover, iPod could sync with Windows as well as a Mac and offered accessory markets. Soon enough all the competitor in MP3 market had to face the challenge of consumers comparing their model with iPod. However, the greatest challenge that the competitors had to face was the introduction of iTunes store.

Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of

Consumer behavior is also a factor to be considered, because factors affecting consumer behavior will make clients not to buy, for one reason or another. To get the target market or rather to increase the target market, one has to create and deliver content that attracts and contains customers. As is in the case of our products in John Deere Company, necessary strategies have to be implemented to retain the new target market. Marketing strategies capable of luring people especially the old

Technology has changed in the terms of portable music and with the invention of the Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier. Apple has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and barring a consumer spending meltdown, it should stay that way. In light of current computer market conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate revenue. The iPod is an excellent opportunity to drive an additional revenue stream. Despite current global economic conditions, information technology is

Positioning of Product/ Brand Positioning strategies of the brand help the consumers to shape their preferences towards the brand. It is necessary to understand the target customers and their psychology to developing right type of positioning strategies for the brand. Right type of positioning strategies at right time help the companies to build right image in the mind of customers. The right type of positioning strategies help the companies to build a distinct and competitive image in the minds of the customers (Sair, 2014).

This analysis of this project has been established by its 4 group members researching tactics used for international marketing for Apple, Inc., and to secure funding for the additional growth in marketing status of the company. The purpose of the research was to explore international marketing strategies such as distribution, pricing methods, and promotion and advertising strategies. The collection of data was done through the web by looking at news articles, Apple, Inc.’s website, and analyzing data from previous years of the company. Some findings included the products that are distributed around the world including iPhones, iPads, iPods, and Macintosh computers. The distribution process of Apple, Inc. begins with a China based product setting, then moving to Apple’s logistic center across numerous regions, then to different service

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

Apple Inc. Company is an American corporation that designs and manufactures computer hardware, software and other consumer electronics such as mobile phones, music and video players. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. The company boasts 284 retail locations spanning 10 different countries (Dougherty, Michael (2010). Apple Inc. Company provides services to businesses such as education institutions, medium to small businesses and government agencies. In this paper I will be discussing the company’s SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to help understand the company's current position and again what will happen to the company business in the future for the iPhone 8. The company has experienced a tremendous growth since the introduction of the iPhone.

The secondary market targets high school, college, and graduate students. For this market, it seems that the once popular iPod is now being replaced with the iPhone (1). We will examine the marketing mix: product, price, promotion, and place, to see if Apple is delivering the intended value to target customers. When researching the company’s environment, we will study the economic, political, cultural, technological, and natural forces in the company’s microenvironment (71). By researching all these aspects, we will get a better idea of how Apple continues to grow and market itself into a prosperous technological company. Apple’s iPhone interests us because it seems to be the cell phone that has the latest technical advancements, and can do more than just the average cell phone. By studying this company’s market perspective, we can get a better understanding of how Apple can continue to have the highest sales in the cell phone market.

Geoffrey Chaucer’s The Canterbury Tales is a collection of several tales that are all told by different characters and all convey different messages. The story presented in the general prologue is that a group of pilgrims is traveling to the shrine of St. Thomas Becket, and during their journey they take turns telling tales and talking about themselves. Chaucer uses the pilgrims to express his beliefs, about religion, marriage, social class, and many other topics. One of the pilgrims is the Manciple, who is a commoner and has the job of providing supplies for an institution and in this case, he is the caterer for a group of lawyers. Through the character of the Manciple, his prologue, and his tale, Chaucer showcases the importance of

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the