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Target Corporation Mission Statement

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Target was founded by George Draper Dayton in 1902. He was born in New York and wanted to explore the markets growing in the Midwest. Because of this, he purchased land in Minneapolis and began Dayton Dry Goods Company, which became what we know today as Target. Dayton’s principals are the foundation for many of Target Corporation’s values to this day. Dayton’s store soon became synonymous with reliability and fair business practices. After Dayton’s death in 1938, he passed his business along to his son, who grew the Dayton Company into a nationwide retailer. In 1911 the company was renamed as The Dayton Company because it better reflected the variety of products and services that the company offers. In 1916 The Dayton Company became a founding …show more content…

Dayton is quoted having said, "Success is making ourselves useful in the world, valuable to society, helping in lifting in the level of humanity, so conducting ourselves that when we go the world will be somewhat better of our having lived the brief span of our lives." This statement embodies much of what the target values are to this day. (Target Through The Years) In 1954, Dayton opened up its first branch location in downtown Minneapolis. Further, in 1956, the company began to cater towards the needs of busy suburban families and opened another branch in the Southdale Mall. The company continued to expand in the years to come. Looking for new ways to entice consumers, in 1960 The Dayton Company looked to cater towards “value-oriented shoppers seeking a higher-quality experience” (Target Through The Years). At this time the company took the first step in moving away from a family run department store chain toward what would become one of the chief discount store chains in America. In 1961, the store officially proclaimed that it was going to form a new discount chain store that was yet to be

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