Taking a Look at Customer Satisfaction

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

The first chapter gives introduction of CUSTOMER SATISFACTION AND TELCOM INDUSTRY’S Theoretical background of the

Impact of Performance Parameters on Customers’ Satisfaction level of Bancassurance Services in Public and Private Sector Banks

The core of an organization is the customers. If a business does not have customers, they will not have any revenue, profit or market value. Therefore, many companies have enhanced their customer service departments and also use surveys and questionnaires to help them measure their performance. Companies are mindful that customer delight is a substantial driver for their long-term success. This involves companies being conscious of the fact that their ability to answer customer’s needs

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their

Therefore, the main advantage for an organization is the customers’ satisfaction which will make people to come back again and become loyal customers; thus, ensuring consistent profits for a business. Today all companies should understand that it is impossible to exist in business without building good and long-term relationship with customers, based on the quality of producing goods for them, and delivering with equivalent quality service as well. Like Apple provided both high quality products which makes people to buy new versions of iPhone and iPad every time they are released, and successful customer service at retailers (Kane and Sherr, 2011). So if customers are satisfied with the total experience after using a product, then the main goal has been achieved and it succeeded in being

The top most requirement in successful marketing is achieving customer satisfaction. The business person should, most importantly, realize that customer satisfaction is the most important step into marketing success and so should always be the number one priority of the company (Ball et al, 2006). As the only people who know what customers want are customer themselves, the business

!2 According to Hoffman and Bateson, four factors service firms should consider prior to attempting to increase customer satisfactory ratings are the satisfaction ratings of the firm’s competitors; the dollar investment necessary to increase customer satisfaction relative to the impact of increasing the firm’s market share; the number of time periods required to recoup the investment; and the opportunity costs associated with the other uses of dollars spent (Hoffman & Bateson, 2011). Together, these factors make up the Babich Model. Management, investing time and energy into these factors, can provide data towards the

Most importantly, consistently meeting the customer’s needs in business to consumer interaction is critical in regards to Customer Satisfaction. A company must always consider the customer’s needs and want’s, no matter the circumstances. If delivering service or product to a customer is your way of earning a profit, it must be done ethically. Enthusiasm and confidence in the brand is important in any service situation. Whether it is personal interaction, cellular communication, or online purchasing.

Customer satisfaction and customer loyalty are the basic and main success factors in the market

In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.

Customer satisfaction is when the customer’s experience with a certain product or service equals the customer expectations. Various factors affect customer satisfaction and they include quality, quantity, price and after sale services. There are various issues that managers need to address and face when chasing customer satisfaction and in trying to deliver quality service.

Agarwal, S., Singh, D. .., & Thakur, K. S. (2013). PERFORMANCE INDICATORS AND CUSTOMER SATISFACTION: WITH SPECIAL REFERENCE TO SELECTED CALL

The customer satisfaction is the relationship between the cus¬tomer expectations and the product’s perceived performance. If the product matches the expectations, the customer is sat¬isfied. If it exceeds, the customer is highly satisfied. A cus¬tomer, if satisfied is more likely to purchase product the next time and will say good things about the product to others.

The breathtaking growth of the telecommunication companies in India over the last twenty years has made a history. The economic resurgence affected in the early 1990s brought around a paradigm shift on the overall business scenario of India. With the arrival of private telecommunication companies in India, the industry observed introduction of mobile phones into the Indian market and it became extremely popular amongst the Indian masses. Customer satisfaction is a personal feeling of either pleasure or disappointment resulting from the evaluation of services provided by an organization to an individual in relation to expectations. Service providers frequently place a higher priority on customer satisfaction, because it has been seen as a prerequisite to customer retention. As a positive outcome of marketing activities, high customer satisfaction leads to repeat visitation to stores, repeat product purchases, and