Swot Analysis of Outrigger Hotels and Resort

Secondary issues include an inability to recognize return, VIP and “special event” guests; a lack of technological amenities for clientele; and a dearth of congruity between retail space technology and the technology of the lodging properties. Of course, all of these issues are key factors in allowing for future growth.

The technology enhancement improves the efficiency of the supply chain, safeguard customer information and boost infrastructure associated with the target web portal for supporting online and mobile community an offensive complementary strategic option. The internal information

3 Improved lead time: The business process will be able to able to respond quickly with fewer delays. It also ensures timely availability of the product in the market.

Benefits: Communications both internally and externally with dealers and partners have been radically improved. Information is now hosted centrally on a web-based portal, allowing all parties to access real time, up to date information at any time.

Demonstrates the ability to influence to gain the necessary commitment and support from diverse stakeholders in pursuit of organization value.

Having been in the hospitality business for more than 25 years, the Kimpton Hotels Corporation is a national and global company, which had been widely recognized all over as an industry leader in the boutique brand hotel with a tradition of innovative hospitality. According to the Kimpton Hotel Corporation, “Our mission is to be the best-loved hotel and restaurant company by our employees, guests, owners, and communities and to genuinely support our co-workers, provide heartfelt care and comfort for our guests, and deliver superior financial returns to our investors.” Being immensely focused on this mission, the hotel’s primary goal is to be the most preferred boutique hotel brand in the industry.

This can be done at a fraction of what it would cost the businesses to build their own systems and infrastructure. This system provides businesses with a network of distribution centers, warehouses, inventory management, and customer call centers so they can take orders on their web sites.

| * Relatively cheap to set up * Trace and track users * Prompt conversations * Encourages engagement and enhance user’s experience.

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough

As we discuss the possibility of emerging into business intelligence software we must keep in mind the overall purpose of using any type of software is to reach strategic goals in order to increase market shares. I will discuss how business intelligence software will allow us to meet those strategic goals. We will establish what type of information and analysis capabilities will be available once this business intelligence software is implemented. We will discuss hardware and system software that will be required to run specific business intelligence software. Lastly, I will give a brief synopsis on three vendors (IBM, Microsoft Microsoft and Oracle) that are dominating the business information software

Germany has a large number of luxurios and high-class hotels such as Hilton, Intercontinental and sure the biggest German chain of hotels Maritim. If the company won`t make the required amount of investments and some new development in their hotels they can be displaced by their competitors.

An efficient and flexible sales process allows you to vigorously respond to market changes and make profit.

In every long term strategic planning, many companies considered data collection and analysis as a fundamental activity. Big companies that strive to achieve a sustainable advantage over their competition made use of information management system to help them analyze their data. These activities have evolved to what is now known as business intelligence of BI.

By grafting its system of custom direct sales onto the Internet infrastructure, Dell has transformed these activities, creating an innovative and efficient procurement, production, and distribution network. The innovative advance made by Dell in deploying Internet communication as the foundation of its production network, is a process innovation. Although to some extent, the Internet has enabled Dell to create a new product -- a PC custom-configured through Internet communication -- it is the process of organizing flows of materials and information within its network, from customer order to procurement, production and delivery, by means of Internet communication, that defines the innovation at the Firm. The case supports this notion by stating “While most other PCs were sold preconfigured and pre-assembled in retail stores, Dell offered superior customer choice in system configuration at a deeply discounted price, due to the cost-savings associated with cutting out the retail middleman. Additionally, an important side-benefit of the Internet-based direct sales model was that it generated a wealth of market data the company used to efficiently forecast demand trends and carry out effective segmentation strategies. This data drove the company’s product development efforts and allowed Dell to profit from information on the value drivers in each of its key customer

With a majority of people wanting instant gratification, online retail businesses should cater to and satisfy the wishes of consumers. Patel argues, “The most important thing is not necessarily to feed your customer’s hunger right away, but to be completely transparent with them about what you can and can’t provide.” Some online retail stores can provide twenty-four seven live chat while others can send out auto-response emails. These types of measures have become the