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Swot Analysis : Strategic Planning

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SWOT analysis is an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival. Originally designed for use in other industries, it is gaining increased use in healthcare. Steps in SWOT Analysis The primary aim of strategic planning is to bring an organization into balance with the external environment and to maintain that balance over time . Organizations accomplish this balance by evaluating new programs and services with the intent of maximizing organizational performance. SWOT analysis is a preliminary decision-making tool that sets the stage for this work.
Basic principles SWOT analysis
The so-called SWOT analysis, …show more content…

Strength-Threat (ST) strategy refers to the use of their own advantages to avoid or mitigate the impact of external threats. It should take a diversified strategy, use their own advantages, and find opportunities for long-term development in diversification; or it further enhances their competitive advantage to counter the threat of competitors.

Weakness-threat (WT) strategy is a defensive technology designed to reduce internal weaknesses and avoid external environmental threats. When the enterprise has internal and external problems, it is often faced with survival crisis, and reducing costs may become the main measure to change the disadvantage. Enterprises will take a defensive strategy to avoid disadvantages of costs and the threat owning to costs.

Analysis SWOT Whirlpool
1. Strength
Technical strength: Whirlpool has nine kinds of products ranking first in the market of this industry, and three kinds of products ranking the top three in this industry in terms of world market share, with patent advantage and software copyright of 589 items. Whirlpool is in advanced world level in many technology areas. Whirlpool Group of "innovative drive" type is committed to providing consumers around the world with solutions to meet their needs, achieving a win-win situation between business and users. Innovative advantages: anti-electric wall technology of Whirlpool and dual-power technology of Whirlpool washing machine have also been included in the IEC international

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