3.2 SWOT ANALYSIS
SWOT are stands for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a very important step in managing marketing activities. Through this analysis method we can analyse the strengths and weaknesses of a firm from its internal environment. The internal environment is factors like production cost, marketing skill and financial. Meanwhile, for opportunities and threats can be analyse through the firm’s external environment. The external environment are PESTLE which is an acronym for Political, Economy, Social, Technology, Legal and Environment. By doing SWOT analysis the marketers can know the strength and opportunity to focus on, and weakness and threat to avoid.
3.2.1 SWOT Analysis of ASTRO
Astro Malaysia
…show more content…
Astro has a very poor innovate skills
Malaysia viewer knew that when raining fade it would be a big problem for subscribers as the signal is not stable and we could not watch the TV shows. The free-to-air channels are fed through the Astro decoder. When service is disrupted owing to rain fade, even these channels will not be available to the viewers. Rain Fade has been a frequent complaint of subscribers. In 2008, Astro was assuring subscribers that after the migration from MEASAT 2 Satelite to MEASAT 3, this problem would be reduced by 30%, but there seems to be no such improvement.
2. Some new service of Astro is not affordable for low and middle class.
Some of the services like IPTV which TV shows through high speed fibre optic cables, so that we don’t have to worry about weather disruptions, High Definition (HD) and Personal Video Recording (PVR) which help you to record, pause and rewind LIVE TV. These services charged extra until not affordable for low and middle class. For example, the IPTV packages are offer until RM250 which is consider very expensive.
•
…show more content…
For example, they would have to apply for license, purchase new satellites, and buy broadcasting rights and marketing and advertising expenses. Moreover, its very hard to compete against a more powerful and established company like Astro. For an example, Astro Malaysia Holdings Bhd (AMH) won the tender for broadcast rights to the Barclays Premier League (BPL) in Malaysia for three seasons from 2013-2016 for a fee of RM One (1) billion, apparently (Yeap, 2012). This means that new companies will have to fork out billions to start up in this industry as it has cost Astro RM 1 billion for only broadcasting rights to the English Premier League exclusive of other broadcasting
SWOT Analysis: A tool for examining a company and its environment. Defines the company’s strengths, weaknesses, opportunities, and threats
SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps you to
SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.
Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.
SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the
In the Pay TV industry, it would be difficult and expensive to enter the market. The barriers to entry involves costly infrastructure that is already controlled by the big players in the market. Whether programming is coming over cable, fiber, DSL, or satellite dish, the costs to implement this infrastructure is very high. The cost to launch a satellite in 1997 was $51 million, which would be close to $80 million in present dollars (DISH). The threat of new entry is low.
SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronym for Strength, Weakness, Opportunity and Threat. Strengths and weaknesses are internal factors that you have within your business on which you have full control whereas opportunities and threats are external factors on which you have no control.
SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie. Strengths: * What advantages do you have?
A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats of an organization. A SWOT model measures what an organization can or cannot do as well as the possible opportunities and threats. This is done by taking data from the organization’s environment, analyzing the information and separating it into the internal (strengths and weaknesses) and external (opportunities and threats). When this is completed the analysis can create a plan for the organization to achieve its goals, and identify what difficulties must be overcome to attain
SWOT stands for strengths, weaknesses, opportunities, and threats (Ferrell and Hartline, 2014, p. 39). A SWOT analysis evaluates both the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that create advantages and disadvantages to a company when serving its customers (p. 39). A SWOT analysis is extremely beneficial in helping a company determine areas of improvement (p. 39). Internal factors examine the actual company being analyzed while external factors examine the external market (customers and competition) (p. 85).
While the transition of television to a digital technology with its improved picture and sound quality has been a much publicized and controversial process, television's venerable ancestor, radio, has stayed in the background. But this year, in the United States, radio broadcasting is making its own digital leap. Two start-ups are introducing a new type of radio broadcast--subscription-based digital audio sent from satellites. With satellite digital audio radio services (SDARS), as they're called, listeners will be able to tune in to the same radio stations anywhere in the United States.
SWOT Analysis: A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new venture or strategy. Short for Strengths, Weaknesses, Opportunities and Threats that may affect any new proposed actions. Here we represent our proposed venture’s SWOT analysis report.
A SWOT analysis is an evaluation of the business environment and organizational strategic capability to identify key issues that may impact strategy development (Ireland, R., Hoskisson & Hitt, 2008). Strengths and weaknesses define a firm’s internal environment whereas opportunities and threats constitute the external environment.
Starhub was launched in 2000. It is the second largest telecommunications in Singapore, owning about 30% of the market. (Fool.sg) Rest of the market shared among another two rival telecommunication companies. The local giant offers its services to both consumer and corporate markets. They provides them with a range of services like mobile plans, broadband, cable television where Singaporeans can watch channels from other countries at a reasonable price paid every month, and also products like handsets and various accessories. Starhub’s revenue has been on the rise and it’s largely driven by the sale of handsets.
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.