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Swot Analysis: SWOT Analysis Of Astro

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3.2 SWOT ANALYSIS
SWOT are stands for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a very important step in managing marketing activities. Through this analysis method we can analyse the strengths and weaknesses of a firm from its internal environment. The internal environment is factors like production cost, marketing skill and financial. Meanwhile, for opportunities and threats can be analyse through the firm’s external environment. The external environment are PESTLE which is an acronym for Political, Economy, Social, Technology, Legal and Environment. By doing SWOT analysis the marketers can know the strength and opportunity to focus on, and weakness and threat to avoid.

3.2.1 SWOT Analysis of ASTRO
Astro Malaysia …show more content…

Astro has a very poor innovate skills
Malaysia viewer knew that when raining fade it would be a big problem for subscribers as the signal is not stable and we could not watch the TV shows. The free-to-air channels are fed through the Astro decoder. When service is disrupted owing to rain fade, even these channels will not be available to the viewers. Rain Fade has been a frequent complaint of subscribers. In 2008, Astro was assuring subscribers that after the migration from MEASAT 2 Satelite to MEASAT 3, this problem would be reduced by 30%, but there seems to be no such improvement.
2. Some new service of Astro is not affordable for low and middle class.
Some of the services like IPTV which TV shows through high speed fibre optic cables, so that we don’t have to worry about weather disruptions, High Definition (HD) and Personal Video Recording (PVR) which help you to record, pause and rewind LIVE TV. These services charged extra until not affordable for low and middle class. For example, the IPTV packages are offer until RM250 which is consider very expensive.

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For example, they would have to apply for license, purchase new satellites, and buy broadcasting rights and marketing and advertising expenses. Moreover, its very hard to compete against a more powerful and established company like Astro. For an example, Astro Malaysia Holdings Bhd (AMH) won the tender for broadcast rights to the Barclays Premier League (BPL) in Malaysia for three seasons from 2013-2016 for a fee of RM One (1) billion, apparently (Yeap, 2012). This means that new companies will have to fork out billions to start up in this industry as it has cost Astro RM 1 billion for only broadcasting rights to the English Premier League exclusive of other broadcasting

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