E-Marketing Assignment
Company’s Name: www.trustonics.com
Introduction:
Trustonics Inc. is a leading online retailer in UAE and world fastest growing e-commerce Technology Company. We are a Pure Play business model which means we fully operate online. Trustonics offers cloud based e-commerce platform service in B2C and B2B verticals and is recognized globally for its innovative approach towards delivering business values and responsive to changing customer needs. The company believes in empowering every individual and business in the retail value chain by providing affordable technology to solve large scale business problems. Today, Trustonics is a trusted name in retail and technology platform services and a partner of choice for global business.
E-Marketing Plan
Situation Analysis:
SWOT Analysis:
Strength:
Our company
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The wealth in this company is always used to innovate and upgrade the technology. Fast based country, everything innovates and changes in a fast pace.
E-Marketing Strategic Planning:
We target some stakeholders and we decide which one we should build a relationship with. After that, we rank them in order based on importance. Rankings are based on certain categories such as characteristics, behavior and desires in the firm’s product..
Objectives:
We have multiple objectives that we would want to achieve. Firstly, we want to be the most visited online portal in the Middle East by 2020, and that is followed by an increase in the positive comments. Of course, customer value is the most important thing and therefore, we would like to achieve a long term customer relationship. Next, one of our main objectives, reduce costs and increase revenue. Next, improving our management and achieving branding goals. Lastly, we have to improve our supply chain
Boots’ IS team and the marketing department researched thoroughly the available options for the new customer analysis system even though it is a long-established customer of IBM. But IBM can offer a complete solution and the retail experience of their support team to Boots.
The year is 1979, 15-year-old Jamie (played by newcomer Lucas Jade Zummerman) is reading an excerpt from “Our Bodies Ourselves”, one of his newly acquired feminist essays to his mother Dorothea (cinema’s matriarch Annette Bening). He proclaims every line about the politics of the female orgasm with pride and satisfaction in regards to the rapid pace of his maturity. After excitedly finishing the last paragraph, his mother looks at him and says with tender anguish “Do you think you know more about me from reading that?”
Raytheon Company (RTN) is headquartered in Waltham, Massachusetts and provides technological advanced products, services and solutions to governmental agencies around the world. Raytheon designs, develops, manufactures, integrates, supports and distributes a comprehensive range of products and services such as mission systems integration, cyber security, integrated defense system, space and airborne systems and intelligence information and services. Raytheon primarily serves the U.S Government and its allies and operates business across North America, Europe and Asia.
Sounds like a plan. Yes, this is a new homicide. Crime was committed when he was 17 and he turned 18 in May.
Technology and Information Systems- the Company will continue to expand its e-commerce business in the future. Its e-commerce sales today gross over one billion. Its plan is to focus on continued profitability with online sales. Part of the plan included a full assessment of the online business to analyze the main areas of functionality and online improvements. It will also continue its Omni channel capabilities, which includes shipping to store and in-store pickup exclusively during the holidays. Due to the rapid growth of mobility, over 50% of its e-commerce sales
Good evaluation of a SWOT-Analysis. I liked how you included the various stakeholders involved with developing a successful SWOT-Analysis. Van Wijngaarden, Scholten, and Van Wijk (2012) explain for SWOT-Analysis to prove meaningful throughout an organization, it is important for various stakeholders to be part of the brainstorming process when developing the components of a SWOT-Analysis. Therefore, if only health care managers or physicians are part of the SWOT-Analysis creation, then important information might be missed that is crucial to the successful implementation of a new project.
It is important to rank the stakeholders in terms of their power and interest to the project as this will have an impact on the success of the project,
To identify the main stakeholders we have to differentiate the qualities and recognise the levels of significance they hold to the organisation. We can do this by analysing stakeholders by categorising them, such as internal and external stakeholders and by using the power interest matrix as shown in appendix 2.
“To leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping experience on the Internet.”
To constantly improve its R&D skills to keep up with the technologies and innovate more new products
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.
The business plan can also add with SWOT (Strength Weakness Opportunities Threat) analysis. A SWOT analysis is a method of business planning which consider both the internal (Strength and Weakness) and external (Opportunities and Threat) economics environmental. It helps the business to understand their strength and weakness to develop the business and understand their opportunities and threat, so the business can has a great development of the products and services.
Operational excellence is important in delivering quality education using functional areas such as learn and grow, look after customer, look after share holder and the business process to excel which are assessed using a balanced scorecard for their performance. A quantitative technique used with the supported tools in the decision analysis process for making in a situation where uncertainty exists. Strutledge can perform decision analysis using simple excel or OM tools which is a quantitative tool that organizes into a payoff table. The SWOT analysis is a quantitative tool used in the decision analysis to access the impact of adding a new MBA and other Master of Science courses.
This project explores three important companies who provide through the Internet: Google, Amazon, and Netflix. Google is an American multinational technology company, which concentrates in Internet-relating products and services including the popular search engine. The corporation is estimated to run more than one million servers in data centers around the world (as of 2007), according to Data Center Knowledge. Google is known to sell many different products under its name including the partnerships with Nexus, but also serves as a base for smaller companies to sell their products. Amazon, an American company, focuses on electronic commerce and cloud computing. The company started as an online bookstore, but later diversified by selling variety of products including consumer electronics, groceries, and downloadable movies and music. In 2011, Financial Times claimed Amazon as one of the largest Internet-based retailer in the United States, and continues to grow today by shipping worldwide. Netflix
Such advancement helped them to lower the cost of manpower and overhead. They are controlling manufacturing in-house which also helps to maintain relationship of them between R&D sections and production. In recent days, they tend to have mass number of people employed which bounds the company to outsource from other companies. This reduces the cost of training employees if the plant was shifted overseas. Their products are restructured and a well structured continual communication has been established by them in order to check the quality standards of their