Princess Cruises: Mainstream/Deluxe
Princess has a Fleet of 17 ships,
Princess Cruises Passenger Profile:
Princess Cruises’ demographic is geared to couples, families, and older singles. Passengers have ranges of all shapes, sizes, ages, and income brackets. Younger passengers tend to be found on the shorter Caribbean itineraries, while the older, more affluent frequent the exotic destinations.
Princess Cruises Onboard Activities and Entertainment:
Princess Cruises has performers who put on glamorous, Las Vegas-style production shows geared to the North American audience. The Princess cruise ships also have cabaret acts and many audience participations shows. Carnival Cruise: Budget
Carnival has a Fleet of 36 ships
Carnival Cruise Lines
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Ages range from 30s to 60s in high season, younger in the low season.
Celebrity Cruises Onboard Activities and Entertainment:
Celebrity has the standard production lounge shows, cabaret acts, and lots of onboard activities such as bingo, horse racing, art auctions, and games.
Clipper Cruises: Master
Clipper has a Fleet of 4 ships
Celebrity Cruises Passenger Profile:
The demographic is 50+ North Americans and Europeans who are not huge fans of cruising, but enjoy the act of sailing. It 's not a great fit for those with significant mobility issues.
Clipper Cruises Onboard Activities and Entertainment:
This is a low-key cruise ship, there may be a solo musician plays guitar during the ship’s cocktail hour. There are sometimes a staff-and-passenger fashion/talent show or a team trivia contest. There are also scheduled daytime activities revolve around water sports at the beaches.
Oceania Cruises: Adventure
Oceania has a Fleet of 7 ships
Oceania Cruises Passenger Profile:
The demographic is one that is appealing to a more sophisticated traveler in search of world-class cuisines. With personal service to go along with the luxurious onboard ambiance and enriching destination experiences.
Oceania Cruises Onboard Activities and Entertainment:
Hands-on cooking school at sea, chefs from around the world lead class to fine tune skill with dish prepared by passengers. There are usually esteemed
This report will consider the appropriateness of the services offered in Jetstar for leisure travelers in its discussion, and will draw a conclusion on how certain concepts of these strategies can be utilized by managers at JS. Also, the interpretation of the different product strategies JS can implement. Lastly, the report will provide recommendations that could be implemented by JS for improvement to better understand the buyer’s characteristics.
Answer: Carnival should place a high priority on marketing. They can include more varied activities that should be marketed towards different lifestyles. This will attract more people who would not have considered a cruise in the past. They can offer many promotions that lower the cost of their cruise. The company can also offer a large selection of cruise options, with ports located in many countries around the world. (Source: http://www.echeat.com/essay.php?t=31046).
Top strengths that Carnival Corporation & plc has to their advantage would be their strong brand and major control of the market share. Containing a strong brand portfolio with a total of 10 well-known brands operating about 102 ships. Such brands include Carnival Cruise Lines, Holland America Line, Princess Cruises and Seabourn in North America; AIDA Cruises, Costa Cruises, Cunard, Ibero Cruises, P&O Cruises (Australia) and P&O Cruises (UK) under the Europe, Austrailia & Asia segments. Along with Holland America Princess Alaska Tour and the Canadian Yukon (Olarte, 2017). The company is also the largest cruise company in the world in terms of cruise passengers with a market share of about 47% followed by Royal Caribbean Cruises Ltd with a market share of 23% (Cederholm, 2015).
* Low price sensitivity: As cruising may be categorized as a luxurious leisure-activity, its target market on average have high annual income of $82,000 - $97,000 with the average age of a cruiser being in their late forty’s. Therefore, they are not as sensitive to pricing, as the price of a cruise vacation is relatively low to the average income of the target market.
Carnival is “The World’s Most Popular Cruise Line” with 24 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Europe, and Bermuda. Carnival’s success is attributed to its marketing program directed towards
Copa Cruises - Welcome Aboard! Copa Cruises is a 40-year old company that offers dining and sightseeing cruises. What started with only one ship at Maryland’s Eastern Shore, is now a big business operating at multiple locations with 40 vessels. Copa operates scheduled tours at least twice daily during the peak travel/tourism seasons at each of its locations. The total number of scheduled tours varies based on the number of vessels available at each location. Copa also offers its ships exclusively for groups. In fact, a significant portion of Copa’s revenues come from group bookings. Typically, group customers book for corporate events, weddings, or private celebrations (e.g. family reunion). Copa customizes the table arrangement, the deck,
Carnival Corporation & plc. is a global company with over 100,000 employees that serve 5 million passengers a year. At the end of 2014 Carnival Corporation & plc. income earnings were $15,884,000 dollars. Tickets sales at $11,889,000 dollars. After paying salaries and other fees Carnival Corporation & plc. income came to $459,000 which is low considering that in 2012 and 2013 income was over $1,070,000 dollars for each year after deducting costs. (Financial Information) The total sales come for the different age demographics, so approximately 50 percent of the predictions for cruise come from the 25-39 age group followed by the 40-59 age group at about 39 percent and the 60 plus age group at 11 percent. (Cruise Demographics)
Over the years the cruise industry has seen remarkable growths across the country. Several different ports have seen an increase in ships, which increases the amount of passengers have grown. When ships, and passengers increase it can only benefit the cruise industry in a whole. Means more profits, jobs, and the economy will thrive.
It is difficult for new cruise lines to enter this market since the level of star-up capital required is extremely high given the average cost of a cruise ship and the
There are large barriers of entry into the cruise businesses. Ships are extremely costly and time consuming to build.
There are nine main cruise line, these include Ambassador International, Carnival Corporation, Crystal Cruises, Disney Cruise Lines, Louis Cruises, Regent Seven Seas Cruise Lines, Royal Caribbean Cruises Ltd., Silversea Cruises and Star Cruises (Cruising). The major cruises out of these are Royal Caribbean and Carnival Corporation. These cruises line are known for using their popularity to their advantage by raising their prices at any given time. But on the other hand, all the ships are comparable. All passage can anticipate the equivalent experience on board. In addition Rivalry is at a peek because getting rid of a cruise industry cost more than to just keep into development.
A few international differences affect the operations of cruise lines. Differences include political/legal, geographic, economic, or sociocultural. Since cruise lines are an international business, they are affected by these differences. Many cruise lines choose to flag their vessels in countries that have “lower taxes and less stringent employment practices required by the laws of those countries” (The Cruise). However, some governments may choose to subsidize the ship industry in order to secure contracts for their domestic firms. Many ships are built in order to be appealing to the eye, but with cruise ships going to so many different places, they have to be designed not only to accommodate the economic reality of the mass market, but also the cultural preferences of the clientele.
Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. Furthermore, Carnival Cruise Lines are successful because they have a clear vision and a commitment to their brand essence,
Cruisers who fall under the contemporary segment account for up to 50% of the industry. The psychographic descriptions provided in exhibit eight label them as escapers (30%), souvenirs (10%) and adrift (10%). All three of these groups are similar in descriptive and behavioural characteristics. Being the most significant of
In the dynamic world today, more and more people want to travel to discover fabulous natural scenery and different culture in other areas. However, getting experiences form tasting food is now becoming a new incentive, and this incentive gave birth to a new kind of tourism-gastronomic tourism or culinaty tourism. Gastronomic tourism is the pursuit of travel in the quest for the enjoyment of