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Swot Analysis Of Le Meriden

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1) Introduction This report has to meet the requirement of analyzing the international management principles of the event; events with the example of the chosen organization the Le Meriden with the support of the appropriate theories and technique. Events are one of the important elements of any culture, its plays essential role in human society. According to Gets (2012:37), “events are an occurrence at a given time a given place and time; a particular set of circumstances; a noteworthy occurrence’s.” ). Most of the events for plan for achieving specific out come. By the size, characteristic and nature events are mainly divided into seven which as following 1. (1) Organization overview Le Meriden is an international hotel group under the …show more content…

Internal factors can be explained SWOT analysis and external forces illustrate in Pastel Analysis. 2. (1) SWOT Analysis SWOT analysis use to determine the company’s internal strength and weakness and external Threat and opportunities .it will help to assess the internal factors and advantages that the company has and the external factors will affect future growth, and all so help to companies present situation and help to create development plan and future strategies. SWOT analysis has three parts Strengths, Weakness, Opportunities And Treats.Le meridian SWOT analysis is illustrated (table 1,1) Strengths  Well-known Brand reputation and market share Under Starwood.  Location it is close to the commercial complex, airport, lake view and biggest hospital etc.; facilities and spaces such as14 banquet halls and unique atmosphere which attract business and travelers to arrange events in a luxurious atmosphere.  Large parking place  Most modern Technologies and other amenities.  good recognition in terms of Service and Food Weaknesses •

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