preview

Swot Analysis Of Cowgirl Chocolates

Good Essays

Problems Found in Situation Analysis While Cowgirl Chocolates has been in business for twenty years, it is still in a stagnant position. While they may not be losing enough money to have to close right now, they are certainly not achieving much in terms of growth or sales. The company has not been successful in gaining any larger retailers. It is not easy to find consumers who prefer something as distinct as spicy chocolates. This makes it very difficult to expand the business. Also, selling to wholesale distributors and end use retailers can also be challenging. The products have showed steady sales in the specialty retail locations. The wholesale side has not had such great sales. Identify and targeting potential wholesalers …show more content…

The company was started to fund the art magazine that Marilyn and Ross published. That was their great passion. They must identify a vision for Cowgirl Chocolates before the company can begin to grow. Strategic Alternatives for Solving Problems Increase Online Sales The company website makes up about one third of the total sales. The website was also a driver for the increase in sales that the company had in 2000. I’ve already stated that sales are higher through retailer outlets versus wholesalers. The Appendix shows that retail sales from the Spicy Truffle Bars make up sixty one percent of gross margin. Wholesale sales from that same product only has twenty three percent margin. The outcome is the same for all Cowgirl Chocolate products that are sold through retail and wholesale outlets. To increase sales enough to cover the $20,000 the company needs to continue operating, the online sector of the business would need to make about $31,000 assuming the sixty-five percent margin isn’t changed. Even though, Cowgirl Chocolates is already an online retailer, their website doesn’t include key features to track necessary customer information. Incorporating the features to their existing site should be able to be done at a minimal cost to the company. In addition to the website improvements, the size of orders placed on the internet as well as the shipping and handling charges for

Get Access