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Swot Analysis Of Amul

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2.1 INDUSTRY PROFILE

FMCG industry
The FMCG industry is volume focused and is categorized by low margins. The products are branded and supported by marketing, wide advertising, smooth packaging and strong distribution networks. The Fast Moving Consumer Goods segment can be classified under the premium segment and popular segment. The premium segment outfits mostly to the higher/upper middle class which is not as price delicate apart from being brand sensitive.
The price sensitive prevalent or mass segment comprises of consumers belonging mainly to the semi-urban or rural areas who are not particularly brand sensible. Products sold in the popular segment have significantly lower prices than their premium products. What …show more content…

Strong distribution network – This is one company which is strong in urban as well as rural distribution. You will find Amul present even in small towns and villages.
Good product portfolio - Amul had a deep product portfolio compared to any fmcg company. It has many different variety of milk, and milk based food products like cheese, butter, milk, buttermilk, lassi
And many others. In ice creams too, Amul has a large variety of flavors.
Strong Supply chain - Vendors love Amul and Amul is known for the white revolution in India.
Rural presence - Strong rural presence of Amul is its strength. It is mentioned here separately because this rural presence gives Amul a strong competitive advantage.

 Weaknesses in the SWOT analysis of Amul
Cost of Operations - Amul’s operation is huge. And so it is the expensive. Plus the sector is such that maintaining margins becomes difficult day by day. Thus, to face international players, Amul needs to maintain the operations in the same manner it is carrying out today. It is not a weakness but rather a constant challenge for Amul. In fact, during summers, the brand faces severe shortage of …show more content…

In this department the financial accounts of the companies’ transactions are properly maintained. Most of the accounting work is done on the computers to maintain accuracy of the accounts.
The accounting procedure is based on the usual accounting principles. To maintain the day-to-day business transactions of the company. The daybook with cash & bank columns are maintained. It also maintains the journal, ledger & subsidiary books. Closing of the accounts is done on 31st of March every year. At the end of the accounting period trading account, profit & loss account & balance sheet is prepared to ascertain the profit or loss made by the company in that particular year. The final accounting reports are submitted.

MARKETING AND SALES DEPARTMENT
Marketing objectives:
To increase the market share of Amul.
To achieve sales up to 12, 00, 00,000 Corers per month.
To be responsible for consumers source and be competitive in

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