2.1 INDUSTRY PROFILE
FMCG industry
The FMCG industry is volume focused and is categorized by low margins. The products are branded and supported by marketing, wide advertising, smooth packaging and strong distribution networks. The Fast Moving Consumer Goods segment can be classified under the premium segment and popular segment. The premium segment outfits mostly to the higher/upper middle class which is not as price delicate apart from being brand sensitive.
The price sensitive prevalent or mass segment comprises of consumers belonging mainly to the semi-urban or rural areas who are not particularly brand sensible. Products sold in the popular segment have significantly lower prices than their premium products. What
…show more content…
Strong distribution network – This is one company which is strong in urban as well as rural distribution. You will find Amul present even in small towns and villages.
Good product portfolio - Amul had a deep product portfolio compared to any fmcg company. It has many different variety of milk, and milk based food products like cheese, butter, milk, buttermilk, lassi
And many others. In ice creams too, Amul has a large variety of flavors.
Strong Supply chain - Vendors love Amul and Amul is known for the white revolution in India.
Rural presence - Strong rural presence of Amul is its strength. It is mentioned here separately because this rural presence gives Amul a strong competitive advantage.
Weaknesses in the SWOT analysis of Amul
Cost of Operations - Amul’s operation is huge. And so it is the expensive. Plus the sector is such that maintaining margins becomes difficult day by day. Thus, to face international players, Amul needs to maintain the operations in the same manner it is carrying out today. It is not a weakness but rather a constant challenge for Amul. In fact, during summers, the brand faces severe shortage of
…show more content…
In this department the financial accounts of the companies’ transactions are properly maintained. Most of the accounting work is done on the computers to maintain accuracy of the accounts.
The accounting procedure is based on the usual accounting principles. To maintain the day-to-day business transactions of the company. The daybook with cash & bank columns are maintained. It also maintains the journal, ledger & subsidiary books. Closing of the accounts is done on 31st of March every year. At the end of the accounting period trading account, profit & loss account & balance sheet is prepared to ascertain the profit or loss made by the company in that particular year. The final accounting reports are submitted.
MARKETING AND SALES DEPARTMENT
Marketing objectives:
To increase the market share of Amul.
To achieve sales up to 12, 00, 00,000 Corers per month.
To be responsible for consumers source and be competitive in
Accounting is the methodical and full recording of financial transactions relating to a business, and it also denotes to the procedure of briefing, examining and evaluating these transactions to cross checking agencies and tax collection agencies. Accounting is one of the key purposes for nearly any company. It may be done by an auditor and accountant at small businesses or by substantial finance subdivisions with lots of employee’s at
Operations is separate from the accounting department. The employees in operations handle promoting the products. Also, Operations is in charge of making the products. The company’s accounting system is handled in-house by the cashier and the bookkeeper and by the accounting firm hired to handle the businesses’ financial reporting. The cashier handles all sales through the register. The register is balanced against the drawer each night by the bookkeeper and a deposit made the same day. The bookkeeper gives the accountant the drawer receipts and bank receipts for journal entries and later reports. The accountant checks all cash received and payments made against bank statements and collected paperwork. There is not a single person assigned to do all duties.
FMCGs are products that have a quick turnover, and relatively low cost. FMCG products are those that get replaced within a year and they constitute a major part of consumers‟ budget in many countries. The FMCG sector primarily operates on low margin and therefore success very much depends on the volume of sales (Sarangapani & Mamatha 2008).
| * Highest Market share among competitors * Only Firm with a delivery vehicle * Strong hold on B2B market * Highest stock price among competitors * Highest dealer rating among competitors * Very high and consistent return on marketing
For as long as businesses have existed, so has accounting. With time, it has become more complicated and detailed, but it is still a process of keeping financial accounts in order. Through accounting, or financial reporting, a system is set up to keep track of, maintain and audit the financial proceedings. Because accounting and financial reporting of a business is so important for its accuracy and in general, a lot of ethical, technological and legal concerns are involved. In this paper, we will look identify and explore the concerns of each of these.
In today's time the accounting and book keeping ranges from the old way of paper and pen to extremely large accounting data base systems for the major companies and organizations around the world; although either system could be used but
It only focus on high end and performance market segment initially, so R&D, marketing activities are more effective than other companies with its competitive advantage in High-Tech product.
2-Introduction 2.1-About FMCG Industry Fast Moving Consumer Goods (FMCG) industry is one of the fastest growing industries in the world, which consists of food as well as non-food consumable products. The volume purchased by end users is usually on a small scales and everyday use basis. This industry had suffered immensely during the global financial crises however, most of the companies conquered profitability and sales growth by 2010. These products are mostly available at supermarkets, chain stores, hypermarkets, grocery stores, etc. The
Alternative format is providing material in another setup or different format that is acceptable to the member. Amerigroup ensure members to access information on available treatment options and alternatives, and member-specific materials presented in a manner appropriate to member’s or potential member’s ability to understand.
To perform and bolster market power, Motilal Oswal may go for complete shopper devotion, by solidifying its human and mechanical advantages for give world class quality organizations. In the process Motilal oswal ought to attempt to meet and surpass purchaser steadfastness' and set industry measures
SWOT analysis consists of data analysis with both internal and external factors within a business. The management tool consists of four different factors that include: strengths, weaknesses, opportunities and threats. Analysing these components allows businesses to make important management decisions to improve their business. Elements such as strengths and weaknesses are internal factors that are taken into consideration whilst being compared with other competitors (Fong, 2007). The strengths that M&S have within their competitors is their diversity of quality products and services and that they are an international company operating in many countries. Similarly they are in diverse locations within the country such as having stores across high streets and out of town retail parks (Corporate.marksandspencer.com, 2014). Having the ability to use management
This company that was very successful about the marketing and distributing is a computer distributorship in the Sharahad. The Mizar Marketing has staff system that has skill to serve customer. They can serve American computer company even thought they didn’t known American’s culture and speak English.
Customers: Given the composition of the Indian population described earlier, the customers are typically price sensitive with not much disposable income. The majority of
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.
The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.