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Susinnov Case Summary

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SusInnov, a subsidiary created by Canadian Oil Behemoth Inc. (COB Inc.) is considering its choice in implementing two projects. There are different choices available, which are to invest the government fund to in-situ extraction technology and/or wind-power inter-area transmission. In-situ technology is more ready to be commercialized with potential partnerships, while inter-area transmission is far from implementation. Millions of dollars have already been invested into SusInnov, however, one-dollar revenue has not been generated. In order to prove its efficiency and potential of SusInnov, the company has to generate revenue. Otherwise, there is no way to justify the substantial amount of investment that was required. There are differing …show more content…

It demonstrates strong environmental benefits from inter-area transmission and in-situ technology. However, a promising economical benefit is only showcased from the in-situ technology. Clarity between two project also varies significantly. As in-situ technology is more ready to be commercialized, financial demand is addressed clearly. On the contrast, inter-area transmission provides an unclear amount of investment required. This raises the possibility of not being able to successfully support this technology. Again, the investment could require millions, or even billions of dollars, as this project currently raising attention from different …show more content…

The stake of the ILP and Donavon needs to be prioritized, as they were scored the highest according to these factors: legitimacy, power, and urgency. Power was weighted heavily between these factors, because the it is the biggest factor in allowing the project to be implemented or not. If ILP does not allow their territory to be used, it is not possible for In-situ technology to be implemented, however, utilitarian theory strongly suggests the implementation of the in-situ technology. As such, CEO of COB has the power to shut down SusInnov if it does not seek any potential in its business. Legitimacy and urgency were weighted equally, as both fairly considered stakeholder’s interests and benefits. In terms of satisfying ILP and Donavon’s needs, in-situ technology seeks the collaboration between ILP for territory permission. In-situ technology provides a better option in fulfilling ILP and Donavon’s needs, and therefore, in-situ technology is more attractive than the inter-area transmission in terms of stakeholder’s analysis. Moreover, the government wants to build constructive long-term relationships with ILP in any circumstances; the wind-power transmission is not ready to be prepared for

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