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Susan Douglas New Model Mom

Decent Essays

Current media is an influencing factor of the pressure placed on western women to juggle the “double burdern”. “New media” as describe by writer Susan J. Douglas “is just as culpable as the “Old media” in perpetuating unrealistic cultural expectations about women, mothers and mothering” . The media portrays what J. Douglas refers as the “New Model Mom”, which describes the expectations of working mothers. The “New Model Mom” is athletically slender, always well groomed, smiling, always attentive to their husbands and has a perfectly balanced diet. This unrealistic image of the prefect mother is placing women with the sole responsibility of caring for the child, domestic duties and still being expected to return the workforce with no extra ask

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