Dissertation Report
On
“A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna”
At
Lumbini Beverages Pvt. Ltd. Hajipur
Under Guidance
Mr. Manish Sahay
[Market Developing Officer PEPSI, Patna (Bihar)]
In Partial Fulfillment of the Requirements
For the award of
POST GRADUATE DIPLOMA IN MANAGEMENT
Submitted To Submitted By
Mr. Rahul Saxena Kunal
(Class Coordinator) PGDM – III (B) Roll: - 11
Academy Of Management Studies, Dehradun
DECLARATION
I, Kunal declaring that all the information given in this project report is true and correct as far as I know. I am also declaring that all the work in this project is done by me
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I am also equally thankful to Mr. Anish Kumar (Sales Co-coordinator, Bihar) who taught me every minute aspect of marketing. A special appreciative “Thank you” in accorded to all staff of “Lumbini Beverages Pvt. Ltd.”, Hajipur and MDC, Patna for their positive support. I also acknowledge with a deep sense of reverence, my gratitude towards my parents and member of my family, who has always supported me morally as well as economically. At last but not least gratitude goes to all of my friends who directly or indirectly helped me to complete this project report.
(Kunal)
CONTENTS ➢ Preface ➢ Acknowledgement
Title
Chapter 1. Introduction to the Study ➢ Objective of the Study ➢ Importance and relevance of the Study ➢ Scope of the Study ➢ Methodology used in the study ➢ Limitation of the study
Chapter 2. Introduction of the Soft Drinks in India ➢ History of Soft Drinks in India ➢ History of Pepsi ➢ Production Process ➢ Product Manufactured and Main Consumer
Chapter 3. Organizational Structure ➢ History and Organizational Structure of Lumbini Beverages Pvt. Ltd. Hajipur
Chapter 4. A Theoretical frame work of Channel of distribution
Chapter 5. Channel of distribution of
“You often meet your fate on the road you take to avoid it” (Goldie Hawn). The battle between fate and freewill is very debated upon which is why this quote holds so much meaning. Fate within Shakespeare's Macbeth plays a big role in the plot and developing the characters. Although complex, the dispute between fate and free will is evident within Shakespeare's Macbeth as it utilizes motifs, symbolism, and allusions to portray that fate is the ruler of life and disruption of it could end in a tragedy.
To the verifier: Please write a very brief overview statement (three to five sentences) acknowledging that this project
One of the key for successful of PEPSI is their price, this can change the customers behaviour and buying habits. In the market, the price of PEPSI is not very expensive compare with other soft drinks. This factor can help the customers who did not preferred in a strong brand and choose for the product that having the competitive strategy.
Parents and family: We thank you for always expecting the very best from us. Perhaps we thank you most for watching and helping us grow from a reasonable distance. You have allowed us to learn and flourish independently.
Within Greece, Sparta and Athens have been recognized as two of the most influential polises during Ancient Greece. These two communities received concepts from many other ancient civilizations and made them their own. Athens, the capital of Greece, has contributed to future cultures and traditions. Located near the Aegean sea, Athens is known for their traditions, their society, and philosophers. Within Athens, very important concepts that influence Athenian life includes their culture and beliefs, men and women's roles in the community, and their government laws.
Everyone has heard of breast cancer, but does anyone really know what it is? They’ve heard from the doctor or maybe a family member, but what all people want to know is if that women can beat it and survive. Not the “There are risks in this surgery” or the “As of now her stats look fine, but we will have to wait and see” or even the “We can’t make any promises, but we will do our best” and the worst out of all of them “We did our best, but there were complications… I am so sorry.” Everyone who has heard that phrase thinks to themselves or says, “Obviously you didn’t do your best because if you did your best he/she would still be with us.” I know I have said that crying, confused, and distraught.
1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?
I would like to sincerely thank our Director Dr. Dhanya Pramod, and Placement Officer Ms. Savitha Nair, Symbiosis Centre for Information Technology, Pune, for giving me the opportunity to work for an organization of International repute.
Consequently, Carbonated drinks have viewed negatively by politicians, media, and legal agencies in the world. This drink causes negative affects to human such as obesity, diabetes, heart problems, and other negative affects to human critically. In order to generate its sales, Pepsi utilizes different sources to distribute its product. Restaurant’s chain, supply chains, and vending partners are the three essential components to support Pepsi business operations and distribution effectively. Media, TV, and radio ads are the great source to let consumers know about its products as well. Major sports tournament such as Supper bowl competitions, World Cup tournament, and Olympics allow Pepsi to introduce its products to sport fans and viewers effectively.
It gives us an immense pleasure to write an acknowledgement to this project report, a contribution of all people who helped us realize it.
I express my overall gratitude to all the persons who have been involved in assisting me to complete my report.
I would not forget to remember Prof. Suresh Pattanayak, Prof. Rupesh Kr. Tiwari and all faculty members for their unlisted encouragement and more over for their timely support and guidance till the completion of our project work. I heartily thank our internal project guide, Dr.R.S.Mohan, Dean , Department of Management, for his guidance and suggestions during this project work. I am extremely thankful to all those persons who have positively helped me and customers who respond my questionnaire, around whom the whole project cycle revolves.
Rroject Work. I further declare that to the best of my knowledge and belief the
At last my sincere thanks to all those who have directly or indirectly helped me during the making of the project.
Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca