Business Plan
Nicesmile.ie,
Business Plan.
Date: 8th November, 2014
Nicesmile.ie,
Business Plan
CONTENTS :
EXECUTIVE SUMMARY.
INTRODUCTION.
MARKET.
Overview
Trend
Size and potential
Competition
Customers
Structure
S.W.O.T. Analysis
MARKET STRATEGY.
Objectives
Product
Price
Place
Promotion
ORGANISATION / MANAGEMENT.
Management Overview
Staff Requirement
PRODUCTION AND OPERATIONS.
Premises
Equipment
Operations Overview
COSTINGS & FINANCE
Financial Assumptions
Sensitivity Analysis
APPENDICES :
Appendix A Financial Projections - Yr.1 and Yr.2 Profit and Loss; Cash flow Balance Sheet
Appendix B Certificate of Incorporation.
Appendix C Tax Clearance Certificate
Appendix D Promoters’ C.V’s.
Appendix
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1
EXECUTIVE SUMMARY.
Company Name : nicesmile.ie
Address : Blanchardstown Corporate Park Dublin 15.
Telephone : 01- 560 0000
Fax : 01- 560 0001
Co. Registration No.: 1222765XX
V.A.T. No.: IE 420000000E
Accountants : John Accountant, ACCA Business Park, Dublin 2.
Bank: Bank of Ireland,
Dental treatment abroad is a Company recently formed by two promoters – G. Gianfreda and J Wozniak-Gianfreda to provide Irish and Foreigners with a cheaper but still high quality dental treatments in Poland.
In order to reach our goals, we must complete the following keys of success:
We must execute our marketing plan well.
We must add more dentist to our portfolio
We must keep our expenses low.
We must invest in advertise, google adwords and other websites.
The company’s objectives into the future are:
To achieve a profitability of 6 % return on sales by year 1.
To achieve a profitability of 20 % return on sales by year 2.
To secure ISO 9001 accreditation in the short term.
This Business Plan is produced with a view to securing the necessary investment from :
Bank :
Term Loan €10,000
Overdraft Facility € 5,000
1.1
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In Ireland there are currently 2741 dentist (www.dentalcouncil.ie email)
http://www.cso.ie/multiquicktables/quickTables.aspx?id=cdd26
S.W.O.T. Analysis
STRENGTHS
The promoters have a choice of qualified dentists to do treatments. Polish dentists are recognized internationally for their quality.
People can fly directly to Poland with low cost companies such as Ryanair and Aerlingus
Attractions in Poland:
Polish sites on the UNESCO List of World Heritage Sites: 14
castles: 426
museums: 768
national (23) and landscape parks (108)
the most important mountain ranges: 3
(Swietokrzyskie Mountains, Carpathians, Sudety)
tourist footpaths: 49617 km
bicycle trails: 17829 km
ski-runs: 375 km
canoe routes: 1 113 km
horse-riding routes: 3558 km
WEAKNESSES
Financial resources are limited, However,by doing this Business Plan the promoters may consider to bring on board new partners in Years 2 to push sales.
As a result of which the company will be adequately funded to meet the requirement of the objectives as detailed elsewhere in this submission.
OPPORTUNITIES
While the immediate plan to achieve targets as identified is confined to Ireland for the first
Imagine you are hired by a new start-up company. You are tasked to recognize and explore a new business opportunity of creating a new product or service for your company. As part of your new business vision, you will create a business plan describing all keys elements of the business opportunity which will ultimately be presented to an executive team in a venture capital group for possible funding and execution.
Therefore, booking a patient in a private dental office happens sooner. Thus, with more prompt service the dental office provides much better quality of care. Dr. Drexler shares, “It is inconvenient to have the poor quality technology. A number of patients lose wages and time from work to see the dentist. In fact, a patient is willing to pay the higher fee rate for same day service” (Wexler). With this in mind, the distinction is remarkable; the author finds Universal Care most appealing. All in all, the public deserves the same level of care, no matter their circumstances. In either case, Dr. Wexler agrees “the HCO is high-quality healthcare but in society, we are at the bottom of effectiveness in providing effective healthcare to all”
Imagine you are hired by a new start-up company. You are tasked to recognize and explore a new business opportunity of creating a new product or service for your company. As part of your new business vision, you will create a business plan describing all keys elements of the business opportunity which will ultimately be presented to an executive team in a venture capital group for possible funding and execution.
This assignment has been produced to provide evidence of my organisations goals & objectives, the evidence provided gives clear distinction between the goals & objectives of my organisation.
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The business plan is intended solely for informational purposes to assist you with a due-diligence investigation of this project. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projects that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are of course, not guaranteed. The contents of this plan are confidential and are not to be reproduced without express written consent.
The goal of polishing tooth structure is to smooth roughened surfaces, and produce a pleasing appearance and feel with minimal to no trauma to hard and soft tissues.The first step is to assess our patient's awareness of their overall mouth condition. Dental Hygienist must carefully evaluate and select the appropriate procedures, based on the individual patient needs, and the types of stains and restorations present in the mouth. The clinician must critically evaluate the potential adverse effects of the coronal polish procedure against the benefits and be able to educate the patient.
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........................................................................7 7.0 Financial Plan .........................................................................................................................................7 7.1 Start-up Funding ...........................................................................................................................7 7.2 Important Assumptions ..................................................................................................................8 7.3 Break-even Analysis ......................................................................................................................8 7.4 Projected Profit and Loss ..............................................................................................................9 7.5 Projected Cash Flow....................................................................................................................12 7.6 Projected Balance Sheet .............................................................................................................14 7.7 Business Ratios ...........................................................................................................................15
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