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Summary On Nicesmile

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Business Plan

Nicesmile.ie,

Business Plan.

Date: 8th November, 2014

Nicesmile.ie,
Business Plan

CONTENTS :

EXECUTIVE SUMMARY.

INTRODUCTION.

MARKET.
Overview
Trend
Size and potential
Competition
Customers
Structure
S.W.O.T. Analysis

MARKET STRATEGY.
Objectives
Product
Price
Place
Promotion

ORGANISATION / MANAGEMENT.
Management Overview
Staff Requirement

PRODUCTION AND OPERATIONS.
Premises
Equipment
Operations Overview

COSTINGS & FINANCE
Financial Assumptions
Sensitivity Analysis

APPENDICES :
Appendix A Financial Projections - Yr.1 and Yr.2 Profit and Loss; Cash flow Balance Sheet
Appendix B Certificate of Incorporation.
Appendix C Tax Clearance Certificate
Appendix D Promoters’ C.V’s.
Appendix …show more content…

1

EXECUTIVE SUMMARY.

Company Name : nicesmile.ie

Address : Blanchardstown Corporate Park Dublin 15.

Telephone : 01- 560 0000

Fax : 01- 560 0001

Co. Registration No.: 1222765XX

V.A.T. No.: IE 420000000E

Accountants : John Accountant, ACCA Business Park, Dublin 2.

Bank: Bank of Ireland,

Dental treatment abroad is a Company recently formed by two promoters – G. Gianfreda and J Wozniak-Gianfreda to provide Irish and Foreigners with a cheaper but still high quality dental treatments in Poland.

In order to reach our goals, we must complete the following keys of success:

We must execute our marketing plan well.
We must add more dentist to our portfolio
We must keep our expenses low.
We must invest in advertise, google adwords and other websites.

The company’s objectives into the future are:
To achieve a profitability of 6 % return on sales by year 1.
To achieve a profitability of 20 % return on sales by year 2.
To secure ISO 9001 accreditation in the short term.

This Business Plan is produced with a view to securing the necessary investment from :
Bank :
Term Loan €10,000
Overdraft Facility € 5,000

1.1 …show more content…

In Ireland there are currently 2741 dentist (www.dentalcouncil.ie email)

http://www.cso.ie/multiquicktables/quickTables.aspx?id=cdd26

S.W.O.T. Analysis

STRENGTHS

The promoters have a choice of qualified dentists to do treatments. Polish dentists are recognized internationally for their quality.
People can fly directly to Poland with low cost companies such as Ryanair and Aerlingus

Attractions in Poland:
 Polish sites on the UNESCO List of World Heritage Sites: 14
 castles: 426
 museums: 768
 national (23) and landscape parks (108)
 the most important mountain ranges: 3
(Swietokrzyskie Mountains, Carpathians, Sudety)
 tourist footpaths: 49­617 km
 bicycle trails: 17­829 km
 ski-runs: 375 km
 canoe routes: 1 113 km
 horse-riding routes: 3­558 km

WEAKNESSES

Financial resources are limited, However,by doing this Business Plan the promoters may consider to bring on board new partners in Years 2 to push sales.

As a result of which the company will be adequately funded to meet the requirement of the objectives as detailed elsewhere in this submission.

OPPORTUNITIES

While the immediate plan to achieve targets as identified is confined to Ireland for the first

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