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Summary Of The Beauty Myth Naomi Wolf

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The Beauty Myth In "The Beauty Myth," Naomi Wolf argues that the "modern arsenal of the [beauty] myth is a dissemination of millions of images of the current ideal" (492). Beauty trends were definitely changing throughout years and dictated by images of idolized women appearing in magazines and television. Certain features were emphasized, while others were hidden. What was considered perfect years ago is not even noticeable today. For example: ideal body shape went from curvaceous to boyish, then to very athletic, etc. Most women by looking at constantly appearing images in social media start to think that this is how they must look to be successful and desired. They are being told how to dress, style their hair and apply make-up. …show more content…

Models that appear in them are usually Caucasian, blond, very tall and skinny. Their skin, teeth and hair are perfect. The example here is Lancôme’s add for youth serum. Almost 40 years old, very famous actress Kate Winslet stares at the viewer with her beautiful, blue eyes. Her face looks much different than a face of a person her age: she has no wrinkles. On the bottom it says: “WHAT MAKES A WOMAN FEEL BEAUTIFUL? A brilliant presence that shines from deep inside [sic]”. Most of us at some point were told that what’s inside matters the most. Creators of this advertisement switched the true meaning of these words. The “brilliant presence that shines from inside” is the product itself (it claims to penetrate deep into layers of the skin and repair wrinkles from within), not person’s

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