Successful Marketing Launch of a new product

I can’t wait to go to session two of EXPLO-VET. I’m certain that joining EXPLO-VET this summer is going to have a big advantage for me in the future. I believe this because, just by reading EXPLO-VET homepage and emails I could already tell this is going to be a fun and exciting educational summer experience. I’m very interested in this program because ever since I was young I always had a special love for animals. At school, I read books about veterinarians and was super exited when one came in on career day and she showed us the daily schedule of a busy veterinarians. I own 1 ferret and 1 dog but when I’m a vet I want to specialize in small animals. I’m interested in this program because I inspire to be a veterinarian when I grow up. I want

Apple Inc., together with subsidiaries, designs, manufactures, and markets mobile communication and media devices, personal computing products, and portable digital music players worldwide. The also sell a variety of related software, services, peripherals, and networking solutions.

Apple implemented the marketing concept by focusing on customers’ needs through imagination, design, and innovation creating an emotional brand for its customers. Even though Apple is a technological company it takes a humanistic approach to satisfying the needs of its customers far better than the competition.

Apple’s business model is geared towards the hardware and software of its products. Also they focus on its mobile software applications, which is widely popular among customers due to the app store iPhone users. the applications on the app store are available for user on apple products and one of a kind compared to the less popular applications offered by Google and Facebook

Apple Inc manufactures both hardware and software uniquely with methods of their own. Apple’s computer operating system is highly secured and is not subject to viruses and hackers and the products are designed to be concerned about the consumers’ style life. Apple is successful with their marketing is this is because of Apple build strong name and image in the market. Apple’s products are different as mentioned and it has a lot of unique features. This is another method of Apple doing marketing.

“Apple uses promotional and advertising tools to capture the attention, interest, and desire of the consumer. Apple captures our attention and interest through innovating and sleek imagery of their products on Apple's official website as well as keynotes and other publication” (Villefranche, 2011). For example Apple just released the I phone 5 which was highly anticipated and the publicity that Apple had prior to the release was tremendous and also brought in many new customers. It has been said that the first weekend the I phone 5 was available they sold 5 million phones. Apple made a plan and set up objectives and goals that they desired. Through integrated marketing they have met those goals and it allows for them to set higher goals and reach them as well. Apple also knows their competitors very well and this allows them to be in this market and compete very well.

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

Apple uses a very own made image that can be apart from the other companies that share the same market. That images helps the target people to differentiate the products, for example, there are many kinds of media player, but the apples’ media player are known as one of the best, with a sound resolution that exceed the competition, making that product wanted by a large slice of the market. That same differentiation can also be seen in every Apple’s products. Apple is one of the best examples when talking about differentiation of products.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.

“The Canterbury Tale” has very realistic scenarios that many people can relate too, and struggle with everyday of their lives. This tale talks about the lower class characters who have their struggle just like the high end society. Real life scenarios do not always have logical and organized connections. The human brain has been tested but still cannot manage to understand human kind. In “The Miller’s Tale” there was a friendship that turned into rivalry. This is a problem that comes from many years ago, and continues till today. Friends lose contact for many reason, and even for other people. We let other people affect us, and let other people manipulate the way we think. People tend to see the negative over the positive. It’s not all bad, love has a major role. Love is manifested in man ways not just in relationships but also the love for money. In the Miller’s Tale, Nicholas sleeps with Alisoun, right under John’s nose. Alisoun is John’s newly wife and is much younger than he is. Life can teach us a lot of lesion throughout life, no matter what era we 're in it seems to be the same cycle. The human kind makes mistakes over and over again. We can never take anyone serious if their actions cannot backup what comes put their mouth. Human relationships are not the easiest to maintain, with one thing being said and seeing other wise; having women and love mixed together play a major role.

The uptick of capital punishment in the United States keeps on being a conspicuous issue is the domain of the criminal justice system. Capital punishment is a matter in which numerous people contradict and challenge as it a contemporary type of the death penalty. There have been numerous studies attempting to demonstrate or object a point in regards to capital punishment. Some have viewed capital punishment as a deterrent, which is the utilization of discipline as a danger to deflect individuals from offending. Capital punishment has been credited to social orders for many years. More recently, capital punishment has been addressed to be the right stride toward equity. Over the span of this paper I will review if capital punishment is the ultimate irreversible denial for human rights, the history, the profile of the types of person put to death or sentenced, the means and methods of putting to death or sentenced to death, the issues associated with those methods, the success and failures of the death penalty, and a few historical cases.

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.