Strong Sense Of Ethos In The Lego Advertisement

They add the books to help get a better understanding of the message. The ad is using logos and ethos because it talks about how doctors say it’s #1 recommended. The other reason why it's logos is because it uses facts. The age range they’re trying to reach is people ages 40 and older, male and females in america that have eye problems.

Watching the commercial for the first time, keeping in mind how it used pathos, ethos, and logos, I noticed that it does not utilize ethos nor logos to promote the commercials product. The commercial relies heavily on pathos to connect with its audience. The commercial plays on such emotions as: patriotism, encouragement, and inspiration. The advertisement also speaks to a comprehensive

Lastly, logos is at work in this advertisement but it is being used with the audience instead of the company. They must think about the topic that is being presented in the ad and the reasoning behind why someone would make an advertisement about this

The first major appeal used in the commercial is ethos. Ethos is the use of authority to create a sense of validity around a product. The advertisement features two well-known actors, Aubrey Plaza, and Nick

There are millions of commercials. All of them have different audience and purpose. Advertisement maker tries to convey audience to look at their point of view, which can be political, social or convincing them to buy their product instead of others. According to the article “Rhetoric and Advertising” more than 2,000 years ago the Aristotle came up with three different categories to describe how people use rhetoric to persuade people: ethos, pathos and logos. Each of these terms describes different way to try to reach an audience and convince them to agree with you. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audience by reason. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Many ad makers use 2 of 3 techniques in their ad. Commercial maker uses logos and ethos a lot while making a commercial. For example, Luna commercial. Luna is a carpeting company who installs new carpet in houses at the discounted prices. They always have a promotions going on which includes get carpet in 2 rooms and get the 3rd one for free, by doing this they are attracting customers, this is example of ethos. They also have a catchy audio which makes people remember their number (773-241-LUNA) this is an example of logos. They also have family who are dressed well talking about how good their

From the rhetorical triangle this advertisement shows pathos the most in it, but it does have logos and ethos as well. The first thing about ethos was noticed at the bottom of the advertisement in small font of how much they raised for these dogs a few years back. The second thing about pathos

In this specific commercial ethos is used several times to appeal to its viewers through the famous Olympic athlete, Michael Phelps, and the Intel Corporation. Everyone knows Michael Phelps is one of the greatest swimmers of all time and is an Olympic legend in America. The ethos of this is that the Olympics have been going on for more than 100 years and have been a big part of American entertainment and culture. Every 4 years, many Olympic athletes from America come home with gold, silver, and bronze medals, which are signs of achievement and dominance in our country. Many children and teenagers look up to these Olympic athletes, therefore, seeing them in TV commercials make kids beg their parents to buy the product even more, which increases the commercials effectiveness. The second ethical appeal in this commercial is the Intel Corporation. They have been around for 50 years and are a highly respected company. They created this ethos by innovating new high speed laptops and gaining the respect of their customers and other technological companies. So when adults see that the product is created by Intel, they are more willing to buy the product due to its ethics in

Ryan McMaken defends Lego’s gender marketing issue as he focuses on Lego primarily as a profit-seeking business, as well as a business who has proven to know exactly what they are doing. McMaken concentrates on how Lego’s introduction of their Friends Line increased the worth of the female construction toy industry’s from 300 million to 900 million dollars. Evidently, these Lego sets may appear stereotypical or sexist to some, but there are what many people prefer to buy. He explains that Lego, in a competitive industry, must aim to please consumers, meet their needs, and gain a competitive advantage. To do so, it is crucial to offer products that other companies may not; products that will satisfy the needs of all children. Therefore, after extensivea research, and various

The use of LEGOs is an extraordinary thing, but it is shocking to see exactly how controversial a small toy can become. People of all ages have been found to enjoy this toy. Companies and organizations such as MIT and NASA have even found a use for them. The toy has become known as a child’s imagination tool and has not been exclusively used for adults. The documentary shows that adults come together to compete in competitions on who can create the greatest LEGO sculpture. Many people may not know just how big this toy is used around the world.

With in this ad is a tremendous amount of ethos. Ethos relates to the credibility,

The LEGO Group is a privately held company based in Billund, Denmark. It was founded in 1932 by Ole Kirk Kristiansen, initially a small carpenter’s workshop (Lego Group, 2011). It has since grown into a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys (Keynote, 2010). The LEGO Groups core product is a line of plastic, interconnecting building bricks, predominantly targeted at children aged 3-14 years, sold in over 130 Countries (Encyclopaedia of Consumer Brands, 1994). The LEGO Group operate globally in the Toys & Games sector, with the UK market valued at

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Currently, LEGO is one of the world’s leading manufactures of play materials. The company is guided by the motto, “Only the best is good enough,” committing to the development of children and aiming to inspire and develop the builders of tomorrow through creative play and learning. Valuing imagination, creativity, fun, caring, quality, and learning is what drives LEGO Group. By sticking to these values, LEGO holds themselves to the expectations that the people have towards the company and its products.

One of their first patents passed in October 1961, three years after the initial filing date was the concept of the Toy Building Brick. “This invention relates to toy building elements and more particularly to toy building bricks or blocks adapted to be connected together by means of projections extending from the faces of the elements and arranged so as to engage protruding portions of an adjacent element when two such elements are assembled- Toy elements of this kind will be referred to generally as building bricks, and the principal object of the invention is to provide improved coupling means for clamping such building bricks together in any desired relative position thus providing for a vast variety' of combinations of the bricks for making toy structures of many different kinds and shapes.” The full patent will not be cited, but a main aspect of this paper is to find out exactly what DOES make sense for Lego, and this here is the perfect example of a positive play on IP and protecting an invention that was created by the company that could not simply be published nor kept a trade secret as it is their main product that they offer to

Lego has many diversified products, but the base of all of them are the plastic Bricks, which actually makes the company successful as the result of the possibility of rebuilt the