Strengths Of Groupon

Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants. Groupon has many features from personalization of product offerings to specific demographics and target segments. In addition, a more defined value proposition allowing merchants an opportunity to showcase their own product offerings on

It's no secret that Groupon values local businesses, but most people don't realize just how much it's helped over the years. Since the company began, it's helped consumers put more than $7 billion back into local

This unique company was founded in November of 2008 by Andrew Mason, Eric Lefkofsky, and Brad Keywell. Groupon, which is a combination of the words group and coupon, is a global force in the e-commerce marketplace. It offers discounts on activities, travel, goods, and services in over twenty-eight countries today. Starting in Chicago and expanding worldwide in a very short period of time, Groupon was the “first of its kind and changed the way consumers spend, shop, and think about discounts”. (Wheelan, page 11-1) Eric Lefkofsky provided the one-million-dollar seed money to start the company and by April of 2010 the company was valued at 1.35 billion dollars. Over the years there have been FCC challenges and restating of figures

Groupon is a deal-of-the-day website that is localized to major geographic markets worldwide. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto. Groupon has over 50 million subscribers across 300 cities in more than 40 countries. The idea for Groupon was created by Andrew Mason who is currently the company’s CEO. [update]Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 60 million registered users. The growth in the future is likely to be at a slower pace, primarily because the company is already one of the largest in the local deals space.

I noticed that Grill Em Steakhouse & Sports Bar is currently using Groupon, and we also understand how Groupon works. We have talked to many restaurants in San Jose area who used deal sites such as Groupon or Livingsocial in the past and many of them have one thing in common. They are definitely not happy because restaurants lose money on every single deal, regular customers become coupon users, and customers stopped coming back.

The company has the presence with its original name used in its domain on the internet and under other domain like in India where the domain is “nearbuy”. Despite some controversies about the company and its business model, Groupon continues to grow up and nowadays is one of the companies based on ITs that deals in the National Association of Securities Dealers Automated Quotation (NASQAD) as GRPN.

As Groupon is established in many countries of the world, a global strategy has to be pursued

In their home page, it divided into four parts. At the top of the home page, it is website navigation. The content is: Home, Local, Goods, Getaways, Clearance, Coupons, Beauty week. In the middle of the home page, there are “Recommended for you” and “You recently viewed deals”. In “Recommended for you”, the designer puts 3-4 products, including every product’s picture, name, and price. So the customer can see them clearly at the first time. In some extent, it appeals customer to click them to next page that has detailed information. In “You recently viewed deals”. Groupon puts some things that you searched recently. It is very convenient for customers to find the searching history. The next big part in middle of the home page is many kinds of deals. For example: spa deals, good for kids deals, rainy day deals, outdoor deals, food deals and so on. We all know Groupon is a big deals website. This structure can show its advantage totally. Customers can find and view their focus directly. At the bottom of the home page, it shows regular content: “connect”, “about us”, “need

With the internet technology, everyone can stay at home for online shopping. What’s more, if you can enjoy daily discounts with all the information, home delivery and 24-hours daily operation, that’s all can be found by buying Groupon. Groupon, the company has successfully captured millions of online consumers throughout the world. The marketing strategy of Groupon captures the consumer behavior. Consumer buying behavior, defined as... “The buying behavior of final consumers, individual and households who buy goods and services for personal”.Groupon consumers mainly responses to:

2. Local merchants have a mixed reaction about Groupon. What is your opinion- is it good for merchants or not?

Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its own. In the due context, the underlying report proposes a marketing plan for successfully dealing with the market challenges (Chatterjee, O”Keeffe, and Streiff, 2012).

Groupon creates value through the low costs they offer additionally, through the convenience and the extensive variety of items they provide. Groupons initial value proposition was to enable local organizations to present individuals to their businesses, in this manner enabling organizations to gain future potential customers. The greater part of their income relies upon the quantity of items or deals they sell. Groupon additionally, makes incomes from organizations by means of membership expenses. Moreover, they get a little offer of income from organizations that utilization Groupon's advertisement space. I most likely would not utilize Groupon as an entrepreneur despite the fact that I believe Groupon's plan of action works exceptionally

The overall result was that Google decided to go their own way, and established a new offering called "GOOGLE OFFERS" which is designed to compete directly against Groupon. Thus far it has met with a bit of interest, and has had success to date (Kim, 2013), (Winkler, 2011).

Karl and Christopher Chong were the co-founders of Groupon Singapore, an e-commerce marketplace offering a variety of deals to consumers. It acquired their group-buying site, Beeconomic, in November 2010, 7 months after its existence for reportedly $24 million. Being one of the fastest growing companies in Singapore, it employed “160 employees within three years” ("Karl Chong", n.d.) and has an “annual sales turnover of US$65 million” ("Karl Chong", n.d.), surpassing the performance of Amazon and eBay.

Maps come in handy when consumers are trying to get driving directions to a specific location or finding the quickest route for travel. Groupon is also available for use when looking for discounts and coupons to hotels, restaurants, and department stores.