Strengths And Background Of Universal Studios Singapore: Singapore

The strategy of the company’s in the market involving a poor marketing mix strategy, a poor integrated marketing communication strategic plan and service strategy with no experience. There is no evidence of feedback mechanism to insure customer satisfaction or to encourage company loyalty through sustained company-customer relationships.

Go there all the time for festivals and events. The first thing you see in the park is the “Branding

Have you ever heard of Universal Studios? If not I will tell you about it. Universal Studios is a theme park and film studio. Universal studios was created by Carl Laemmle. Carl Laemmle created Universal Studios in Universal City,CA on April 30, 1912.

Some of these strengths include great core values, their human and social capital, they carry a wide variety of products that have a strong brand name, and their expansion through global expansion and investment.

Recently, at Universal Studios, the Wizarding World of Harry Potter opened up. This magical land is based off of J.K. Rowling’s Harry Potter series, and includes fun rides, a Hogwarts replica, exciting shops, and even Moaning Myrtle in the bathrooms! This recent success is expected to help some, but hurt others. Disneyland might be seeing a loss of customers, due to this addition to Universal Studios. Disneyland is expected to lose business, but the wonderful land full of fairy tales has started competing for customers. Disneyland has started building a Star Wars themed development, the opening date has not been released yet. Who will win the war for service? Only time will

Six Flags, Inc. is the largest regional theme park operator in the world. Currently Six Flags operates 18 parks in the US, one in Canada and one in Mexico. In the aggregate, Six Flags’ theme parks offer over 800 rides, including more than 120 roller coasters. The following questions pertain to Six Flags’ goodwill.

Amusement parks are a great form of entertainment for families and individuals. Walt Disney World resort and Universal Orlando resort are two popular theme park destinations which provide enjoyment to many worldwide visitors on a daily basis. Although both resorts share similarities, they also have numerous differences which set them apart from each other – creating a unique vacation experience for each visitor.

NBCUniversal owns and operates an upscale portfolio world-renowned theme parks and a suite of leading Internet-based firm.

Sea world is one of the top zoological organizations in North America, and it cares for one of the largest animal collections in North America. Their commitment to animals broadens around the world through the contribution of compelling financials and resource support for wild life conservation, wildlife rescue and education programs worldwide. Sea World also creates a unique entertainment experience that connects imagination with a passion for nature. Their theme parks and products have influenced many in celebrating, connecting with and caring for the natural world. And these we see being shared through the power of entertainment. The company owns and operates 11 U.S(Sea World, 2014). theme parks, which include the popular Sea World, Busch Gardens, and Sesame Place brands that hosted more than 23 million guests in 2013. Although Sea World has all these good motives in mind for the society; however, the whole idea of bringing the wild closer to the public has led to various casualties.

As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.

The parks and resorts component of Disney Corporation in the United States include the Walt Disney World Resort in Florida, the Disneyland Resort in California, Aulani, a Disney Resort and Spa in Hawaii, the Disney Vacation Club, the Disney Cruise Line and Adventures by Disney. Internationally, Disney also has parks and resorts with Disneyland Paris, France, Hong Kong Disneyland Resort in China, Shanghai Disney Resort also in China, and has licenses the operations of Tokyo Disney Resort in Japan. These parks and resorts all have Disney themes. Walt Disney sells admission to all theme parks around the world but also offers numerous

Universal Studios Florida has three parks, Universal Studios, Islands of Adventure, and Volcano Bay. While, Walt Disney World has six parks, Magic Kingdom, EPCOT, Disney's Hollywood Studios, Disney's Animal Kingdom, Blizzard Beach, and Typhoon Lagoon. Theme parks with more parks allow their customers to be entertained longer than theme parks with less parks. Disney World also has over 290 characters, and Universal Studios only has only about 100 characters. Universal photographers take about 7,500 pictures daily, and according to USA TODAY, Walt Disney World photographers take about 20,000 pictures a day. This is helpful for families when they want to get a group picture but can find anybody to take it for them, also the photographers can take pictures where most people can't, like on the rides. So, Disney World does a lot better job at having more parks, characters, and photographers, then Universal Studios Florida

because replicas of the same artifact can be found in other Disney parks across the world. The

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

Hong Kong Disneyland, opened to visitors in 2005, is one of the two largest theme parks in Hong Kong. It successfully brings magical experience of Walt Disney to all the visitors just like other Disneyland around the world.