Strategies In The Sports Market

Throughout the Michigan Sports Business Conference, undergraduate and recently graduated students were able listen to an impressive list of speakers speak about the sports industry and the digital age. This conference was able to create a smart and innovative agenda where various facets of the sport industry were discussed. Since people are extremely passionate about sports and would love to work in this field when they graduate from any university, MSBC put together this conference to attract top sport executives like Jaymee Messler, Erik Sorenson, and David Bowman to educate and develop the potential leaders of this industry. While every speaker and panel was fascinating to listen to, the speaker that was most captivating and alluring was the final speaker of the day, Jaymee Messler.

Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of

In this short assignment is will be identifying sponsorship for each of the six categories noted in ch 4, Sports Marketing by Sam Fullerton (Sports, Entertainments, Causes, Art, Festival, and Association). I will also Identify one of the five primary objectives of sponsorship for each category (drive sales, improve image, create greater awareness, provide hospitality opportunities, enhance employee morale). I will evaluate whether, these sponsors and sponsees are a good fit .And will they be successful for the sponsor.

Sport Obermeyer is a high-end fashion skiwear design and merchandising company headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a dominant competitor. Sports Obermeyer's estimated sales in 1992 were $32.8 million. The company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants, turtlenecks, and accessories. These products are sold throughout U.S. department stores in urban areas and ski shops. With increasing demands and rising competition, Sport Obermeyer needs to have an edge on the market. Starting in 1985 with a joint venture in Hong Kong

Sports organizations are almost obligated to abide by the antitrust law. While the NFL, NBA,and NHL are subjected to the Sherman Act, The MLB has been exempt from federal antitrust law since 1922. “...Indeed, the Sherman Act...is almost seen useless to them because the individual teams within each league must work closely together to coordinate their competitive athletic events, courts have struggled to apply section 1’s anti collusion restrictions in a consistent and coherent manner to curtail the league's anti competitive practices” (Grow 10). With the organizations being so intertwined with each other, the teams within each organization can't really compete against each other financially, thus not really creating a monopoly where one franchise

The National Football League has an mixed market strategy because the NFL wants to attract the most fans and viewers to watch our sporting events from all geographic, sociodemographic and behavioral characteristics but each are targeted in different ways. The members for each market are homogeneous with respect to geographic since a member of a market can watch his or her favorite team anywhere online or television broadcast. There are numerous teams that are located across the United States so members of the target group can attend games anywhere. As for the sociodemographic aspect, the market is heterogeneous since the National Football League mass markets to all ages, ethnic backgrounds, gender, and lifecycles. The NFL does not target just one market alone, but run a campaign to attract more members to that sociodemographic based on reports gathered. The behavioral characteristics of the members of each of the markets are collected and analyzed to best create a market strategy at the time. The NFL as of now is geographically dominated by the United States meaning most of their viewers are from the United States. However, the NFL is looking to begin targeting all around the world. The NFL already has three games a year being played in London and in the upcoming years the NFL will look to play games in Mexico and China. As of now, the NFL only trails the National Basketball Association (NBA) and U.K soccer leagues when trying to attract fans outside of its’ home markets.

The rise of ticket prices for sporting events in America has spiraled out of control into a nosedive that may prove to be impossible to recover from. Dedicated fans of most economic status are becoming more inclined to watch sporting events on television than ever before, turning many families into perpetual couch potatoes. This is a direct result of the current greed of professional sports as a whole and continued rising ticket costs. With price increases ruthlessly applied over the years, the impact of increased ticket prices on middle class, and even professional sports “sticking it” to their season ticket holders, the effects have become

team. The players are the main component in the sports business and deserve a fair salary for their talents.

As a current college athlete, I am self-driven, motivated, focused, and competitive. I completed my major in Communication Studies with a double minor in history and marketing. I complete my undergraduate degree in three years, all while playing soccer at the D1 collegiate level. I am currently enrolled in the Master of Business Administration (MBA) program at Arkansas State University. My passion lies in promotion and marketing. I am particularly interested in social media marketing. I am scheduled to complete my degree in the spring of 2017. As graduation gets closer, I must focus on building my personal brand. It is vital that I capture the attention of successful and high profile companies.

For my Sport Manager Interview I interviewed Mr. Matt Seibring who is an Assistant Director in Competitive Sports. I asked Mr. Matt questions that related to his job and basically to help prepare and give me advice for my career plans in the future.

To guide my research, a variety of methods was implored. A few years ago, I was afforded the opportunity to study the development of Intercultural Education policies in communities of African descent in Ecuador. At the time, the country had started to make the plight of Afro-Ecuadorians more a part of the national discourse, and many new initiatives addressing the economic and social development of Afro-Ecuadorians had been erected. During the research study, I spent time visiting schools and community organizations aimed at fomenting educational opportunities for Afro-Ecuadorians in Chota Valley, Guayaquil, and Esmeraldas- regions that have the highest population of Afro-Ecuadorians. Although I was overwhelmed by the veracity of organizers, government officials, and school personnel committed to educational advancement for students of African descent, it was the efforts of leaders in Esmeraldas that

Of course I had dreams of playing professional sport like every other young male in the world but, a wise man spoke to me and he asked me how much my favorite basketball player makes on average, I did the research and Lebron James makes over 300 million dollars annually. Younger me got that information and as expected I held strong on my dreams of being a professional athlete until he showed me 0.0015% of Americans make it into the NBA.”Out of every 10,000 kids playing basketball in high school only 3 will make it to the pros. Note, this doesn’t mean they’re going to stay in the pros more than 5 seconds. This doesn’t mean they’re going to get a sneaker deal and be in a Pepsi commercial This simply means they’ll get drafted.” (Odds of Playing).

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

This request is to backfill a position left open by the termination of Chandies Williamson. Chandies was terminated due to personnel issues around customer service.