Strategic Choice and Evaluation Essay

Assume that you are asked to complete a SWOT analysis for a fictional, large, physician cardiology practice. You are having a hard time fitting all of the characteristics into the SWOT analysis categories. After careful deliberation, you complete the analysis and submit it for review to the practice manager.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

5. How material are assets acquired under capital leases in relation to total property and equipment?

Able Corporation is a successful US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Able is trying to break into the global marketplace.

Starbucks is undoubtedly an international brand. The history of coffee traces back to Ethiopia, Africa, India, Arabia, and Europe, and has been traded abroad since the 11th century. Understanding the demand and widespread market for coffee, Starbucks has triumphantly capitalized both the domestic market, and the varied international markets as well. Possessing about 6,500 retail sites worldwide, Starbucks’ net is spread across thirty countries and has been found as one of the most recognized brands all over the globe in equality to McDonalds and Toyota. This organization’s ability to build an international brand has been unprecedented- particularly since it represents a specialty

Exhibit 8 shows customer retention information. We can find from this data, that established customers and new customers are quite different in respect of education, income and attitudes toward Starbucks. According to the exhibit, customers who first visited Starbucks five years ago have higher degree of education and higher income level. Beside that, new Starbucks customers do not see it as a brand of high value, while established customers believe Starbucks to be brand they trust (50%), offering high quality product (51%). Next exhibit suggests, who customers visiting Starbucks stores often, are more satisfied, than customers who buy coffee from the company average four visits per month.

Qantas is a flag carrier airline in Australia which established in Winton, Queensland since November 1920 and the second oldest airlines in the

Examining my lessons on how businesses and other similar entities traditionally developed their strategies, and comparing it with the way that some of today's more innovative firms have begun to plan, reminds me of the change in many companies' approach to quality decision-making. From what I have learned, quality was traditionally associated with inspectors assuring quality after the fact--after parts were made--rather than getting everyone down the line involved in building in quality in the first place, as eventually happened through the TQM (Total Quality Management) movement.

Formed in 1971, Starbucks has evolved from a single roast and retail store selling premium-quality whole bean and ground coffee, tea and spices to owning 20,000 premium coffeehouses across the globe. Starbucks has managed to achieve international success due to providing a valuable and consistent coffeehouse experience for customers, coined as the “Starbucks Experience”. Every component of the Starbucks experience denotes attention to detail. People often frequent Starbucks to socialize, work and generally gather beyond being part of a daily routine. This report will be assessing the service marketing practices of the Starbucks outlet located at Liat Towers, Orchard Road in Singapore. (Starbucks Company Profile,

Starbucks provide a large in store seating with free wi fi and a take-out service which only a few retail shops offer. The main target customers for Starbucks are office workers, with enough income, whom are able to afford the high prices of their products (Gaudio, 2003). The company has worked hard to establish itself as the brand leader with its branding as the most frequently drank coffee and noticeable brand logo. Introduction of promotions like the Starbucks Card, allows a more convenient way for a person to
pay for
your
drinks
and
earn
rewards
for
your purchase (Starbucks Coffee Company, 2011).
Furthermore, in‐store
promotions
accompanied
by
new
products and
amenities like free internet use are all strategies that Starbucks use to maintain their position in the market (Vasudha, 2011).

As a well-established coffee retailer and over 35 years of success, Starbucks is at the maturity stage in the product life cycle. It is in this stage that Starbucks needs to shift gears and focus on marketing program modifications by increasing the number of customers and customer visits (Kotler, 2009, pg. 185). While improving service will attract first-time customers and retain current ones, further marketing modifications will need to be made if it wants to continue to grow. More advertising, distribution, sales promotions, and personal selling are a few of the ways to modify the marketing program.

The fourth topic that will be discussed is to develop a marketing strategy for taking Starbucks into smaller Chinese cities and communities. What barriers would be faced? Could they be successful? The marketing strategy for taking Starbucks into smaller Chinese communities

The objectives of strategic planning including understanding the benefits of strategic planning; understanding the products of strategic planning; and learning the keys to successful planning and implementation.

With Starbucks increasing the accessibility of their product for in home, offices, airports, grocery stores, and alongside other locations and through other entities has caused customers to lose interest in actual storefronts and cafes. Therefore, more customers are able to gain quality brand Starbucks coffee through various avenues now such as supermarkets and outside of the actual physical Starbucks location without having to leave the comforts of their homes (Ferrell & Hartline, 2014). Furthermore, the increased number of drive-through windows at some locations caused customers to lose interest as in many cases this took away from people coming into the actual facilities to sit and enjoy their fresh coffee.In addition, the utilization of the drive-through windows were only offered at some locations and not all. Moreover, some stores had greater offerings than other actual Starbucks locations and therefore some consumers lost interest because they essentially had to travel farther to the locations to gain in-store food and certain products that were not offered at their frequently visited location.

The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.