Stereotypes: Racial Discrimination In Advertising

The fact that they used an African American kid for this commercial is highly prejudice. Prejudice is when a negative attitude is felt against an entire group of people (Schaefer 2015). This advertisement gives that image that all African Americans are drug dealing monsters. This type of imagery has led to discrimination against African Americans because they are looked at like they are criminals when that is not the case. Discrimination is when a group of people is denied the same rights and opportunities because of prejudice (Schaefer 2015). Something that is disturbing about this advertisement and the group that was behind making it, Partnership for a drug free America, is that they were funded by over two hundred major American corporations. These types of images that were played on television and backed by so many large companies show that institutional discrimination is a problem in this nation. Institutional discrimination is when a group of people are denied opportunities and their rights are taken away during the normal operations of society.

People see thousands of ads each year. It may seem like the company who designed and create this ad just put whatever looked best and would draw the viewer's attention but the use of word and images on ads go much deeper. For example this ad was found while shopping for shoes online. This ad shows a persons holding a cigarette, this persons hand is shaped as a gun but what the ad wants to readers attention to go to would be not the hand in the front but the shadow in the back, the shadow is a hand but instead of holding a cigarette, the hand is holding a gun. This shadow is meant to represent the reality of what a cigarette can do for a person's health.

People cannot continue to live in fear of what they do not understand and be fed what the media is giving to them by the spoonful. We have to learn to make our own decisions, and running a positive ad to show that people are people and we are all one in the same, no matter our race or religion, is what is needed, especially in the world at its present state. I would not be surprised if in the next ten years or so, there will be more ads like this throughout the United States and not just on the side of a bus in Hillsborough County. Eventually, there will more than likely be more cultural integration and education on the subject to lessen fears and discriminations to create a more positive and working human

The issue this Ad is addressing are the barriers of racism. By using different races of children, they emphasize how vastly different their futures can possibly be. The prevailing issues with society today are that it sees any race other than Caucasian as less than and elevates itself to a delusional height of grandeur. The superiority complex that so fully surrounds most of society today compared to anyone that happens to be of lesser fortune is astounding. The main audience that LICRA is pointing towards is the minorities. If given a new outlook on their possible futures, minorities may gain a new hope

I also made some assumption about the race among the advertisement within ULTA. I looked at many advertisement and saw that there was racial diversity with the models of the advertisements. There was the usual, tan, blonde hair, blue eyed model but there were also African American, Asian, as well as ethnically ambiguous models, which is good for inclusion and representation for all peoples. While walking through out ULTA, one of the advertisement that really caught my attention was a Benefit advertisement. It was for their “They’re Real” Mascara and it is, for the most part, in black and white and shows a very sultry looking woman with dark hair, dark eyes and more than likely tan skin. Not to mention the most important part of the advertisement being her abnormally large breast, that looked like they were the product of cosmetic surgery. The denotation of this ad implies that “my breasts are as real as your lashes with mascara on.” The connotation is that it is societally okay to lie about yourself and rely on beauty products and cosmetic surgery to make you feel better. This is a terrible message to send to women and girls of all ages because it implies that if you change yourself through cosmetic surgery you will look like all the models you see in the media. Another ad that caught my attention was a not

people making the advertisement saw nothing in it that would render it offensive under the New

The “ Dove Drops an Ad Accused of Racism” article can be connected to the short story “ A Rose for Emily”, the new generation is trying to end with racism but the past generations is not allowing that to happen. The Dove commercial showed a black girl removing her brown shirt and underneath it was a white girl with a white shirt. So what most people interpret was if you are black than you are considered dirty, and if you are white you are considered clean. So if the black person wants to be clean they must use Dove. The ad received a lot of backlash from the people, and that was not the only time they made a controversial ad, in 2011 the ad had three girls side by side. One was darker than the other, they tried to show before and after. The black girl had bad skin, while the white girl had the smooth skin. It been over 100 years since slavery ended, racism should have stopped with it. Before Trump was elected as our president, it was believed that racism was slowly fading away, Obama was making more and more people enter our

Although I agree with Saaret’s article, I cannot accept that this is just a commercial thing that is not present in many other forms of the media. It is ever so often viewed through out many media platforms including social media, the depiction of black women. Some of those depictions stemming from movies others from real life events. Those labels giving to black women are often demonstrated using media platforms by the same black women who looking at it through a different angle deem it offensive. To some they tend to adopt those labels, qualities, and characteristics because they feel that since its already popularized that black women act a certain way that it is okay to live by those very same characteristics or qualities without it being deem odd or different. Granted that many movies placed black women in very comical roles, others in more serious and dignified roles, the way black women are perceived will lean towards the stereotypical point of view. To me if you find an Ad offensive, but don’t find a movie containing similar personas represented in the commercial offensive then you are turning a blind eye and choosing when to find the depiction of black women “offensive”. The only way to create a stability for this would be to alter the role of a black woman in media to garner respect and divert from the

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

The ad featuring the white men seems to look more professional and sophisticated than the African American on, because many of the items in the kitchen represented certain things. For instance, the golden wall represented wealth and money, along with the mixer and the men’s clothing. In the other ad, however, everything seems more inferior, with a refrigerator that looks out of date, the cheap clothing that the men are wearing, and the striped table sheet, which they could have possibly gotten at a dollar store or something. The gestures of the between the men are different as well. The black man is holding the two bottles in a way where he doesn’t want the other man to see him taking his beer. However, in the other ad, the white man feels more like the host as he is getting beer for his friends. Budweiser makes it seem like African American men steal and seem secretive towards others, whereas Caucasians just want to hang out with the guys to great, even though what they are drinking will abrupt their feelings. The second ad is focused around black men, but it also portrays how they are actually evil people because of the color of their skin. Another point to note are the two kitchens. The golden wall in the first ad shows wealth and the color of beer, which was what the company wanted, so people can think about their beer whenever they’re buying some. The other ad’s wall is white with patterns.

The article “Heineken Draws Fire for 'Terribly Racist' Ad” is about the Heineken company and their release of a new commercial. In the commercial, a bottle is passed down to people of different color until it reaches a white woman. The advertisement then says, “Lighter is better.” Famous figures like Chance the Rapper have called out the company, saying that they are making racist ads to get more views and attention. The Heineken company told BBC news that they didn’t mean for it to be a racist comment, but many others consider the ad is subliminally racist.

One of the hardest things for most mothers, especially my own mother, is to see children being hurt either by physical or verbal violence. Procter and Gamble use this to their advantage by showing racism taken by children at different ages in life. This may lead not just African-American mothers but American mothers to be saddened by this advertisement and see how hard it can be for the African-American race. This, as explained by the spokesman for Procter and Gamble, is the company’s main

My opinion over this advertisement is that it is simplistic, although, clever. Of course it is trying to sell something, but it is doing so in a not so overbearing way, which is good. Most people would look at this ad thinking they do not need to paint anything, but for those who do, like a house owner, might consider digging deeper into the product. In my opinion paint is different but to others it might not be. Those who understand and appreciate paint will be drawn into the use of creative and colorful words the ad uses. It may not help the “greater society” but it will help those who greatly love paint, that is if the product truly is as amazing as it

Marilyn Monroe, Marlboro Man, Hugh Heffner, Pamela Anderson, and The Rock are all examples of the society of idols whom the American public has looked up to in various media forms. In today’s society there are many gender and social stereotypes that remain a prevalent part of the advertising tactics of the media. In the particular ad that I have chosen are examples of gender stereotypes that I would like to analyze and discuss using Douglas Kellner’s article “Advertising Images”. Kellner states that the tobacco industry in both the past and present use subliminal messages with the intention of portraying lifestyles and choices to the American public. Cigarette ads in particular, Kellner argues, “contribute to identity formation in

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product