Sportsman Shoes Case Study Essay

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

By the use of Porter’s Five Forces model to analysis the athletic footwear market around the world; our strategy is to cut the price of footwear in the Year 11 and 12, and to increase budget of advertisement and to bid celebrity endorsements in order to boost the sales volume in a competitive industry .

The altered shoes have different qualities, shortcomings, opportunities, and dangers available. One of its qualities is embedded in Nike 's piece of the pie. Questionably, Nike is the main games attire and Footwear Company and the main brand over the globe. Hence, it can effectively advertise the tennis shoes in its current business sector. Nike too has a set up worldwide conveyance channel (chain), solid business sector methodology, a pioneer in innovation and configuration and it is accepted to be a brand that esteems quality that could help in disseminating these shoes. Moreover, the organization has a solid monetary status, basic in improving advancement and improvement of these tennis shoes. In any case, its significant shortcoming is that it is very valued pretty much as different results of Nike available.

Motors & More, Inc. will be using the prospector strategy to ensure success of their business. The role of this strategy is extremely rocky, but if effectively executed correctly will be limitless. A prospector strategy is on growth, innovation, and new product development. Human Resources strategy within any organization is to also be concerned about “the organization’s customers, competition, cost structure, and regulatory environment, on a short note jobs” (Lee, 2013, para. 2). The reason these fundamentals are important when focusing on the Human Resource department, is because it creates the creation of jobs, allows jobs to show equal growth with a strong performance level and job retention. We need to ensure every employee has the support

Recent insight draws certain conclusion from an analytical standpoint that directly impacts the HR division within the Sears Holding Corporation. These insights that are being examined provide key factors that will help develop a tailored specific program. This program, will incorporate competitive analysis, industry analysis, environmental analysis, forecasting, market segmentation, as well as a survey. The end result should establish a specific guide for this division and others to follow. Lastly, the ethical and legal issues will be addressed. The hope of this analytical approach is to provide certain foresight, to lead this division into the future.

The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100 years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates & Bolduc, 2013). This paper will use the porter five forces, industry life cycle, and the key players to understand the industry. Over these years the athletic shoe industry has grown into a competitive market.

Athlete’s Foot Shoe Store has always prided itself on providing excellent customer services, quality athletics footwear, and a positive teamwork environment. We also provide all our employees with an opportunity for gaining invaluable experiences to excel within this business and for other future endeavors.

New Balance was founded by William J. Riley in 1906 in the city of Boston. Riley started by making arch supports for customers who had to spend all day on their feet. Over time the building of arch supports led to the creation of his first running shoe in 1925. As part of a local running club, Riley capitalized on an opportunity to improve running shoes of the time and his designs became widely popular. His new running shoes became so popular that by the 1940’s that production spread from running to many other sports. Then the expansion of the manufacturing significantly increased as he realized a need to running shoes with more selection for wider feet, and

For my second assignment, I am to use the organization that my professor has preapproved, synthesize the organization’s readiness for change. I will first have to evaluate whether or not to implement your new program, policy, practice, or procedure. To complete the above assignment, I will need to describe the company in terms of industry, size, number of employees, and history. Next, I will need to analyze in detail the current HR practice, policy, process, or procedure that you believe should be changed.

We should look carefully how much the market needs to cover the customers demand. It is so important to make sure that our products will not be an additional product in shops that will end up in the store house. As today many companies competing in the shoes industry , our product must be unique by its design and quality in which attracts the customers and let it be a substitute to many other brands. The shoe designed by Sport

Propose how you would ensure the HR strategy is in alignment with the business strategy.

4.    Make recommendations concerning how the organization can leverage its human resources to come out on top in a highly competitive environment.

The retail industry is one of the most competitive sectors of the business arena. With demands from the public came the large amount of choices of retailers. Wal-Mart, Target, Tilly’s, and Forever21are just some of the options for customers and all of these are tailored to the high demands. One segment of the retail industry is sporting goods and there is also a large amount of competition in this aspect. Companies such as Adidas, Nike, Reebok, Converse, and New Balance appear to have dominated the market.

During the 1990’s the athletic shoe market was growing at great speed thus attracting investments from big shoe manufactures, who indeed wanted a huge share of pie from a booming market which resulted in more and more new players entering the segment and making the competition even more tougher.

With changing ways of life and expanding riches, local interest for footwear is anticipated to develop at a quicker rate than has been seen. There are as of now numerous new household brands of footwear and numerous outside brands, for example, Nike, Adidas, Puma, Reebok, Florham, Rockport, and so forth have likewise possessed the capacity to enter the market. The footwear area