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Southwest Regional Youth Sports

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4.0 Market Analysis Summary
There are 75,000 children in the Southwest Riverside County area between six to 14 years of age. The following is the associated age group percentages seen:
• 35% - Ages 6-8.
• 32% - Ages 9-11.
• 33% - Ages 12-14.
Currently, only 12% of 6 -11 year olds in the Southwest areas participate in any form of organized activity or sports. More importantly, less than 3% of girls of the same age group are involved in any type of organized sports or associated programs. The current age associations provides Southwest Regional Youth Sports Program with great opportunities to have major impacts on more than half of our targeted age groups beginning at the youngest ages. This will have a tremendous impact on the success of the …show more content…

To accomplish this, Southwest Regional Youth Sports will have two separate groups to oversee the programs financial and educational development process. The first will be a 10-member Program Services Group made entirely of local community members. This first group will provide delivery of the program to the local community as well as being responsible for raising awareness and community support for Southwest Regional Youth Sports program development. The second group of members will consist 12 local business merchants and school board members that will oversee the financial responsibilities and operations consistent with fund raising …show more content…

At each location, there will be a collection kiosk where the forms can be dropped off and a return address with pre-paid shipping labels.
5.1 Competitive Edge SWOT Analysis
Southwest Regional Youth Sports' competitive edge has multiple facets. The first and most important facet of the program is the support of the community and the public resources already allocated to help in building a successful athletic and educational program that will have a positive impact on the attitude and health of the area's children.
The school district has committed to assisting in initiating and helping to develop the sports program. Each of the area's elementary, middle and high schools will utilize their schools team name and mascots in association with the region that the team is placed. Sport and program participation will be promoted in the classrooms and volunteer coaches will be allowed to visit classrooms and speak to the children on set days throughout the school

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