Southern Training Design

The first step is issue identification. To even begin the analysis one needs to know what the issue is. If a company is able to identify the issue sooner they have more time to think it out and get rid of it faster. Lululemon has had many PR issues in 2013 and their shares have actually already fallen 11 percent (Bhasin, 2013). Once the company called back all those black yoga pants for being see through the issues just got bigger. Employees started complaining and blaming the company for disregarding plus size customers. This happened in July and by October there were, even more, quality problems with the fabric being too sheer. When customers would go to return the pants the company made some of them bend over so they could see how thin and see through they actually were. After months of PR troubles Wilson, chairman of Lululemon, went to Bloomberg TV in November to share his

The women's apparel market is highly competitive. With the launch of a new active-wear line from Harrington Collection's, more and more competitors will start to realise the potential value in in producing an active-wear line of their own. The active-wear market is growing so rapidly (expected to double turnover from 2007 to 2009), that eventually all of Harrington's competitors would likely be expected to launch a line of their own, relying on existing brand loyalty and high-scale advertising campaigns to capture market share and move units.

The U.S. retail footwear market rose only 0.3% from 2007 to 2008. This increase was $46.6 billion in 2007 to $46.8 billion in 2008. That amount accounted for 24% of the global market that year. The U.S. retail footwear market saw even greater gains in earlier years. During the boom years of the U.S. economy from 2005 to 2006, there were 10% gains which added $4 billion in market value to the U.S. market. From 2004 to 2008 the U.S. retail footwear market grew at a CAGR of three percent.

The footwear industry is highly competitive industry with fairly stable profit margins. Active Gear is a profitable firm in the industry; however Active Gear is a smaller firm than many other competitors and its small size is becoming a competitive disadvantage. The rise of large retailers has also endangered Active Gear’s growth.

By the use of Porter’s Five Forces model to analysis the athletic footwear market around the world; our strategy is to cut the price of footwear in the Year 11 and 12, and to increase budget of advertisement and to bid celebrity endorsements in order to boost the sales volume in a competitive industry .

Power of Buyers * The company’s marketing capability and use of IT in developing the company’s website has enabled it to track and quickly spot trends in changes to consumer buying patterns. Therefore this shows that the company focuses on what the buyers are looking for and plan to change to suit the buyer.

Market analysis C & J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY HISTORY AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. MACRO ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF STRATEGIC ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark Limited (Clarks) to prepare a report which would include a market analysis of the UK footwear industry and to propose a number of strategic recommendations which would ensure that Clarks secures its short, medium and long term future as the market leader in the shoe

Solely Shoe Industry has an annual revenue of about $360.1 billion. Europe is the largest market of shoes all over the

The athletic shoe industry will be first analyzed by the Porter’s Five Forces framework. The well-known Porter’s Five Forces is a model that analyzes an industry and helps firms develop a business strategy. The five forces model focuses on six forces that will determine the attractiveness of this industry: (1) the risk of entry by potential competitors, (2) the intensity of rivalry among established companies within an industry, (3) the bargaining power of buyers, (4) the bargaining power of suppliers, (5) the closeness of substitutes to an industry 's products, and (6) the power of complement providers (Hill, Jones, & Schilling, 2015).

The power of buyer is high as there is an overabundance of retailers in the market. For instance, Zara, Gap and Uniqlo. (Johnson et al., 2014, pg 576) This implied that customers have a wide variety of stores to shop around for bargainable apparel at the best prices. This leads the buyers to switch from one brand to another effortlessly.

The sportswear industry provides clothing, including footwear, worn for sport or physical exercise and has now evolved as casual fashion clothing more than athletic wear. In this report I will be talking about Kotler’s macro forces and their effect on the sportswear industry. I will also be comparing two organizations from the industry and evaluating the similarities and differences between them.

Under Armour will be able to take advantage of this large population of buyers by creating a shoe that appeals to them. The ability to attract and retain at least half of this generation will increase their profits. Under Armour must understand the shopping habits of this group of buyers. They desire brand name products that are unique and stylish. Also, being socially accepted is very important to them but they must also be different. This generation is used to relying on their parents to select and purchase their shoes now they are the decision makers and the purchasers. Under Armour has the opportunity to attract a generation of buyers who are new to the athletic shoe market. Successfully attracting this group of buyers to Under Armour will

The performance apparel sector is outdriving its overall retail competition. The analyst forecast from a report based on an in-depth market analysis with inputs from industry experts, covering North America, Europe, the APAC region, and the ROWThe, forecasts the Global Sports Apparel market to grow at a CAGR of 4.32 percent over the period 2014-2019 (PR Newswire, 2015). On the flip side, a threat to industry leaders is opportunities for counterfeit products.

The New Zealand economy is somewhat similar to the global economy. The past two decades have witnesses increasing liberalization and industrialization, and the country has moved away from agrarian activities. Still, problems remain within the state and these have been exacerbated by the internationalized economic crisis. In fact, economic problems surfaced in New Zealand before the inception of the economic crisis in late 2007. Since then, the country's gross domestic product has contracted several times. Today, New Zealand has officially overcome the crisis, yet it still has to address some notable problems, such as the weakening of its infrastructure or an increased sensitivity to external demands and investments (Central Intelligence Agency, 2012).

Sports footwear and apparel expected will growth in future as customers cannot substitute these products. However, ASICS have to implement or produce with more high technology product to enhance