Nowadays, information can easily be accessed through multiple channels such as search engines, emails, and social networks. The rapid innovations innovations in technology contributes to the increasing social network usage, wherein users can now access them through their mobile devices (Yakushev & Mityagin, 2014). A report shows that a Filipinos averagely use social networking services for 4.3 hours a day, which ranks Philippines as the second country with the most hours spent on social networks (Castro, 2015). The large amounts of social network data generated by users has fuelled studies to be conducted on this area. This project can be beneficial for researchers who are working on the field of social network mining.
In addition, this project can also provide insights to individuals or organizations who are interested regarding social network user behaviour.
2. Background
Social network behaviour of the users can be complex to understand due to the amount of users who are engaging in multiple social networking activities(DAvanzo & Pilato, 2015). In order to attract the attention of a particular demographic or any group based on interest, it is highly essential to come up with a meaningful and interesting data . One approach is to examine and use the trending data, however, there can be duplicated data in the trends. This can yield a negative result since too much redundant data is not any more meaningful and interesting to the target group. This project focuses on how to
With average online hours increasing every year, Canadians are spending more time on social networking sites (“Canada Online”,
Life on social network has turned into a competition between companies, people , websites, etc. During this research process, we had a chance to interview an expert and talk more about
Edison Reasearch and The Arbitron Incorporation administered a survey in 2013 to provide statistics on behaviors and attitudes of people who access digital platforms. Their findings shed light on the use of social media networks and smartphones, which influence the quality of communication in society. This study found that six in ten Americans have a social profile on a SNS and that 71 million Americans show habitual use of social media. A thirty-eight percent increase in a five-year span of those who have a SNS, and a twenty-two percent increase of habitual users. The greatest growth rate is seen in people 55 and older, which is not surprising. People of this age group typically experience cultural lag, meaning it takes a bit more time
There is debate over these social networking sites; do the benefits outweigh the dangers? Some people argue that social networking sites promote increased communication with friends and family, familiarize people with valuable computer skills, and allow contact and interactions with people from around the world. Others argue that these sites expose children to predators, increase vulnerability to computer viruses, lower worker productivity, and promote narcissism and short attention spans. Social networking sites entice people to spend more time online and less time involved in face-to-face interaction. On an average day it is said that American’s waste about 17% of their day on the internet interacting on social media and networking sites, such as Facebook, Twitter, LinkedIn, and MySpace. The popularity of these sites has more than
The concept of social networking was coined back in the 1960s when the University of Illinois launched a Plato computer-based education tool (Gross & Acquisti, 2005). Social network is founded on the idea that there is a predictive structure in which people know each other either directly or indirectly. Social networking technology works on notions such as six degrees of separation which states that everyone on earth is separated from
In recent years social networks has evolved from niche phenomenon to mass adoption. After the arrival of the internet, it has seen a viral growth and commercial interest. Social Media Networks continues to multiply with around 10% of the world’s population currently on one of hundreds of Social Networks. Few are extremely famous with hundreds of millions of users. Social networks are diverse and has different categories such as business, common interests, dating, face to face facilitation, friends, pets, and photos.
We‘re playing Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.”5 and this have been supported by a huge amount of data worldwide, just by looking at Hong Kong itself, it would be highly likely that people set their homepage either as Yahoo! Or Google so it is no surprise that these two sites are top three ranked (with Microsoft between them) in the number of unique visits but right behind them at the ranking comes Facebook at number four4, so this shows how bad this issue is impacting and will continue to do so our teenage hood. On the other hand Times had an article saying that the length you spend on social network would have an effect on candidate’s GPA score (↑Social Network Usage = ↓GPA Score)6. It is with no doubt this social problem is affecting teenagers these days and should be addressed carefully before it gets out of control soon.
Social networking is the process of communicating and sharing information with others within online services based on cloud computing technologies. Nowadays, there are more than 200 social networks [8], not including social networks, which created internally by organizations to serve their employees, students, scientists, or members.
Social networks have immensely shaped as well as changed the contemporary society. Human interactions, in various settings, such as the workplace and social spaces have been extremely re-designed that a person can communicate, interact, and share his or her daily life experiences with whomever he or she pleases with just a few clicks of the button. Digital social networking has influenced all age groups and aspects of human life. Therefore, if implemented in the correct manner, it stands exceedingly useful in helping individuals and entities, such as businesses flourish and become prosperous (1). Digital social networking could be defined as an organization of persons, brought closer, often by
As reported by Shih (2010), in The Facebook Era, “more than 750 million people around the world are on social networking sites,” where they seemingly spend more than 20 billion minutes a day. With so many people spending time on social networking sites, it only seems logical that these sites might be used as a stage for marketing, sales, employment prospects, and making business contacts, just to name a few possibilities.
As the social networking phenomenon enters its second decade, new issues arise as so much personal information becomes ever more available through the Internet. Since their inception, social networks have attracted millions of young people who have made social networking an integral part of their daily practice (Boyd & Ellison, 2007). In November 2008, MySpace had over 59 million unique visitors to its site, each spending about two minutes per visit. Facebook members logged in over 47 million times in the same month, an increase of 116% over the previous year (Nielson, 2008). But social networking isn’t just for kids anymore.
In the present time, people are globally connected through the digital frontier. They are able to communicate directly with each other in seconds. Sometimes, they do it on their smart phones. Sometimes, they go on the computer. Nonetheless, technology’s growth over time has allowed society easier access to information and interaction. Social media platforms have revolutionized modern communication. Facebook possesses a network economy, in which it contains a positive correlation between amount of users and significance. Users benefit as more people connect to the platform. As of March 31, 2016, Facebook has maintained at least 1.65 billion active users monthly (Company Info | Facebook Newsroom). The plethora of users and information given out on
From the beginning of time, humans have always been in social networks. Social networks are formed on everyday basis, around friends, family and places someone might visit. Social media is any kind of information we share with our social network using social networking websites or services, for example; blogs, forums, photos, audio profiles and status updates (Barefoot & Szabo, 2009). Social
Structure-based analytics (Social network analytics): This type of analytics deals with gaining intelligence from the participants’ relationships and creating structural attributes of a social network. The structure of a social network is created with the help of nodes and edges, as a network graph, where each participant is represented by a node and each edge represents the relationship between two participants. We discuss two kinds of graphs, social graphs and activity graphs [34].
Heidemann, J., Klier, M., & Probst, F. (2012). Online social networks: A survey of a global phenomenon. Computer Networks, 56, 3866-3878.