Social Media and Marketing

In today's society, social media rules the world and is one of the easiest marketing strategies for younger customers. As stated in The Shallows, when people are interrupted from social media communication they feel out of the loop. "We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated," (Carr). I will utilize the societies weakness to my advantage. By using marketing strategies like offering free items from a company if they follow a link through a social media application like Instagram or Facebook. Customers will feel socially isolated if all of their friends received a free item because they were on social media. This marketing strategy would be one of the least expensive types and reaches one of the largest networks of people. Using my skills in statistics I can analyze which social media application gets the most feedback and tell a company which application to put more money into advertising. This not only makes the customers maintain their feeling of being in the loop but increases the company's sales and potentially lowering their advertisement

The article Bipolar Disorder by Thomas Wheaton is about a person with Bipolar and the struggles he faced in their life time. He will talk about the different Bipolar Disorders, the struggles he faced, and the things he did that helped him. Bipolar disorder is a mental health condition. There are three different types of bipolar, bipolar 1:” one episode of mania in a person’s lifetime”, bipolar 2:” alternate mood states between severs depression and a milder form of mania”. and Cyclothymic disorder: mood swings more frequently. For each of these you need to take medication. These medications have side effects that are uncomfortable for people that have to take this medication. Some side effects are dry mouth, here buzzes when standing and are

Social networking connects individuals, businesses and organizations. “Social networks are the foundation of the social media because every form of social media is based on participation from a community of members” (Tuten, 2015, pg. 142). Social networking has a major impact on an organization’s marketing, products and or services. It provides the opportunity to expand businesses and communicate with their potential and current clients. Facebook, Instagram, Twitter and Pinterest are the top four social media platforms used in order to market organizations, their products or services.

Social networks have become a essential part of many of our lives. We don’t even notice this but, as soon as we open our desktops or laptops, we automatically open our favorite social network just to see if there are any updates or if we have received anything different then from the last time it was checked. Businesses have noticed the significance of social networks in everyone’s daily life, and because of this knowledge, they have started using different techniques to promote their products. There are ways that customers can now tell companies what they want exactly and with this information they can change products if needed. There are numerous customized applications being made on the social media, with the purpose is to promote the product or their brand. They are shifting more towards social marketing since is more cost effective and there is a bigger audience for

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

most hotels the difficulty is not only where to begin, but who to use and what to

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Many businesses, as well, have found social networking sites to be a wonderful opportunity for the expanding their company and extending into new arenas. Businesses are able to find more meaningful conversation with their followers and fans — who either already are customers and supporters, or are highly qualified prospects. These networks are easy to navigate, can be updated and viewed from anywhere in the world on a wide variety of devices, and have been proven to be effective tools in a marketing toolbox.

The strategic direction for KitRex, as well as Architrep, LLC is extracted from the data and analysis that went into developing the previous sections of this document. This section will address the client’s objectives, as well as the proposed solutions for KitRex and Architrep today and in the future.

businesses are looking for more proficient ways to advertise and sell their goods to consumers.

Social media is integrated into the culture of businesses and consumers alike. Part of our marketing plan is to utilize these resources to grow our brand and educated our consumers. “Social networks and blogs are the foremost online destination in each country, accounting for the majority of time spent online and reaching at least 60% of active Internet users” (Vernuccio, 2014). We plan on taking advantage of this free source of advertising and marketing tools. Social media is a great tool to make headway into the market share of our target market. Two avenues that we will use heavily in the social media networks are Facebook and YouTube.

If we think about the Nineties, business enterprises used newspaper, television and radio as mediums for publicizing. We have come a long way since then; now companies can ask their consumers to ‘Like’ their pages and ask them to ‘Share’ the page among their friends and relatives. Today social media is the highlight of everyone's lives and we can all thank Mark Zuckerberg for setting up a network of 1.2 billion of prospective friends, Facebook.

The internet technologies have made dramatic impacts on the traditional marketing activities over the past decade. Especially, the boom of social media technologies such as Facebook, Twitter, blogs and so on in recent years, which are fundamentally revolutionizing the ways in which people socialise and exchange information on a daily basis. The YouTube video clip “Gangnam Style” by South Korean singer, Park Jae-sang (2012) generated millions of views and made him a worldwide superstar overnight, which essentially proves that the power of social media cannot be underestimated in today’s world. The topic of how to take advantages of the social media channels when creating marketing strategies

AirAsia and JetBlue are companies that provide airline services. AirAsia is doing Social CRM very well using Facebook by putting in effort in replying to as many comments as it can — and with nearly 3 million Facebook likes, that's literally a lot of work to keep up with. AirAsia responds to user inquiries with helpful web page links and advices, and is always friendly and brings the personality to its replies, whether it's the middle of the work day or the middle of the night. AirAsia also runs numbers of fun promotions on Facebook Page, like its "Free Seats Challenge," which gives 12 winning customers a year's worth of free seats on flights.

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.