YaKina Manning
Ms. Hughes
English IV
2 October 2014 Effects of Social Media Rough Draft
Where would we be without Social Media? Social Media plays a huge part in our everyday lifestyle, whether you’re a businessman, a student, or just a stay at home mom, Social media affects you in some type of way. Considering the fact that it has been around since about the late 1960’s, I am sure everyone knows what Social media is. If not let me be the one to inform you, Social media is websites and applications that enable users to create and share content or to participate in social networking. Examples of these types of sites would be Facebook, Twitter, Instagram, and Vine. It all began with Bulletin Board System, an online meeting place where users
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Marketing is the action or business of promoting a product or service. Marketing through social media is posting an ad or statement about the product in hopes of receiving more buyers. The seller is not is not the only person that can market a product, there is also a such as Free marketing, this is when a person of higher social status wears promotes your product for free. An example of that would be if a well known basketball or football player is seen drinking Gatorade before a pick-up game in his or her home town, by that person being seen with that product it draws attention to that brand from that person’s fans. Social media marketing is a bigger and broader way of receiving free marketing. Some local stores can get global recognition because social media connects all around the world. Social media marketing has become such a big thing that Exhibitor magazine did a survey in 2014 on Social Media Marketing. This survey was taken to determine how exhibit and event marketers used social media to improve the sales of their product. According to the survey released by the company , social media as a marketing tool has exploded over the past four years(Exhibitormediapost). The percentage of companies using social media as an exhibit-marketing implement has more than doubled, from 31 percent in 2010 to 80 percent in 2014(E xhibitormediapost). Most of these companies have went to the extent to dedicating a whole department for marketing on Social media. Travis Stanton, editor of EXHIBITOR magazine, stated "those who are tapping into the marketing potential of social-media applications claim increased brand awareness, enriched relationships with clients and prospects, increased booth traffic and event attendance,additional press coverage, and even increased sales as direct results of their campaigns, having said that, less than a third of marketers are proactively setting measurable objectives or
Race, class, and gender can impact your power greatly as a person. Men have more power than women, wealthy people have more power than poor people. Lastly, whites have more power than blacks. Whether this information is a known opinion, but not a fact. Mayella Ewell, a poor nineteen year-old white girl from the book To Kill A Mockingbird by Harper Lee, has troubles with her power because of her gender, race, and social class.
Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,
To Kill a Mockingbird is a historical fiction book written by Harper Lee. Scout Finch and her brother Jem Finch live in sleepy Maycomb County Alabama around the 1930s. The pair soon meet Dill, the nephew of Aunt Rachel, who becomes their summer friend. They soon become obsessed with their mysterious neighbor who seldom is seen in public, named Boo Radley. Their father, Atticus, is one of the town lawyers who takes on case that changes the children’s lives. This culminates in their eventual understanding of the mysterious events in Maycomb county that cause discord among its residents.
People today would be surprised to know that social media has not been around forever. In fact, even more surprising is the realization that people did not really even have or use cell phones almost twenty years ago, and in those days cell phones were only used for calling. We have come a long way. Now, the whole world is in the palm of our hands, or in our cars, or on our wrists. Possibly the greatest thing to come out of this drastic evolution is social media. Social media is where everyone can keep up with family, check in with friends, and share their big time experiences with the rest of the world. However, it has opened up many, many more doors than ever intended, both good and bad. Social media has ironically turned people less social, provided an easy outlet for people to bully and point out insecurities, but also has changed the way we receive important information and news.
Recently, people are now discussing how social media changes our life, whether it is good or bad. Some of them think that social media is a kind of fad because of its rapid development. Others think that it is really useful and makes our life easier than before.
This source is a Journal of the Academy of Marketing Science. The author speaks about how Social media marketing is the use of social media to market a product or service.
It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the
Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and
The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.
Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).
Greek Mythology is an study of a cultural belief that is not true. This is the reason that we call most of these stories myths. A myth is a made-up story or legend that involves a event of hero in which the laws of physics do not occur. Some are Hercules, the Gods, Odysseus and the cyclopes, and Perseus. These are all myths because there’s no evidence that these things are real. The person who created Greek mythology was a poet that was named Hesiod he was a worker for Homer, when one day he thought “were do the dead souls go or where did we come from” so then the gods popped in his head, he finally gave it to the people in 2000 bce. But when he announced his thought nobody believed him so it didn’t get accepted until 700 bc. Where it came
The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and
Social Media has changed the communication setting for all marketers. “Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of people” (moz.com). An involved audience is one of the greatest resources a brand can have. There
Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws
According to Wikipedia, Social media marketing is a term which describes “the process of gaining website traffic or attention through social media sites (Wikipedia).” This kind of promoting tactics are getting more and more popular and effective in this technology driven world, it is easier for a business company to determine where the potential customers are and easily to attract their eyes through social media and it saves more money compare to the traditional advertising methods. As the technology developed, social media are getting much more impressive to make people interact and chat with each other, and share information as well.