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Social Media Rough Draft Analysis

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YaKina Manning
Ms. Hughes
English IV
2 October 2014 Effects of Social Media Rough Draft

Where would we be without Social Media? Social Media plays a huge part in our everyday lifestyle, whether you’re a businessman, a student, or just a stay at home mom, Social media affects you in some type of way. Considering the fact that it has been around since about the late 1960’s, I am sure everyone knows what Social media is. If not let me be the one to inform you, Social media is websites and applications that enable users to create and share content or to participate in social networking. Examples of these types of sites would be Facebook, Twitter, Instagram, and Vine. It all began with Bulletin Board System, an online meeting place where users …show more content…

Marketing is the action or business of promoting a product or service. Marketing through social media is posting an ad or statement about the product in hopes of receiving more buyers. The seller is not is not the only person that can market a product, there is also a such as Free marketing, this is when a person of higher social status wears promotes your product for free. An example of that would be if a well known basketball or football player is seen drinking Gatorade before a pick-up game in his or her home town, by that person being seen with that product it draws attention to that brand from that person’s fans. Social media marketing is a bigger and broader way of receiving free marketing. Some local stores can get global recognition because social media connects all around the world. Social media marketing has become such a big thing that Exhibitor magazine did a survey in 2014 on Social Media Marketing. This survey was taken to determine how exhibit and event marketers used social media to improve the sales of their product. According to the survey released by the company , social media as a marketing tool has exploded over the past four years(Exhibitormediapost). The percentage of companies using social media as an exhibit-marketing implement has more than doubled, from 31 percent in 2010 to 80 percent in 2014(E xhibitormediapost). Most of these companies have went to the extent to dedicating a whole department for marketing on Social media. Travis Stanton, editor of EXHIBITOR magazine, stated "those who are tapping into the marketing potential of social-media applications claim increased brand awareness, enriched relationships with clients and prospects, increased booth traffic and event attendance,additional press coverage, and even increased sales as direct results of their campaigns, having said that, less than a third of marketers are proactively setting measurable objectives or

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