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Social Media Intervention: Annotated Bibliography

Decent Essays

The Intervention

The project leverages the latest communication technology, population social media platforms, established relationships with major Hispanic media outlets–including Univision, historical partnerships with Hispanic-serving CBOs, and other existing Alliance initiatives to reach over 15 million Hispanic families a year. The Helpline is staffed by bilingual (Spanish and English) Health Promotion Advisors (HPAs) and Certified Application Counselors (CACs), who provide free, personalized, reliable, and confidential information on all health topics, including the health insurance marketplace and health insurance plan options. The Helpline utilizes a unique database of over 11,000 culturally proficient and linguistically appropriate

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