Social Media And Its Effect On Society

Social media has become deeply embedded as a part of today’s American culture and lifestyles, changing the way people interact and communicate with one another. Americans use social media every day; to not only communicate, but to express themselves. These online media sites and blogs serve as entertainment for its users and give them a sense of a social life if they do not already have one. Some users become so obsessed with their online lives that they lose the ability to successfully communicate with people in real life. Their craving for the use of social media becomes an addiction to where they can spend countless hours on their social sites. Facebook, a popular social media cite, has been proven to cause Facebook Depression, a sickness in which a person is emotionally depressed and in self denial. Studies have shown that sites such as Facebook, are a direct link to an individual’s physical and emotional well being.

“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show” (Vaynerchuk). Incorporating social media into one’s business plan, is no longer a mere suggestion, but rather a necessity for success. Success can be defined broadly as the accomplishment of an aim or purpose. But, in business terms “success” will be used to measure and define how well a company is doing based on statistics, input, output and how quickly they are achieving their goals without compromising or jeopardizing their original

Undeniably, these led more and more organizations nowadays to adopt the use of social medias in latest forms to operate in their business routines, despite the fact that they had been tend to be costly, the effectiveness of the social medias as well as the efficiency helped the organization to deal with this cruel competitive business

This presentation aims to discuss the impacts of social media on businesses. The advancement of technology and the wide use of social media platforms have given businesses a new dimension of relating to their customers and promoting their goods and services. Social media use has increased tremendously across the world and businesses have taken the advantage to use the social media to promote their products and keep in touch with the customers. There are various advantages of social media to both individual people and businesses. However, the use of social media has been found to have its shortcomings.

This presentation aims to discuss the impacts of social media on businesses. The advancement of technology and the wide use of social media platforms have given businesses a new dimension of relating to their customers and promoting their goods and services. Social media use has increased tremendously across the world and businesses have taken the advantage to use the social media to promote their products and keep in touch with the customers. There are various advantages of social media to both individual people and businesses. However, the use of social media has been found to have its shortcomings.

In recent years, the world has changed by modern technological developments. People in these days are living real revolution and changes that affect in somehow their life. Social media has contributed to link parts of this wide world to each other, and paved the way for all people exchange views and ideas. In addition, social media sites are considered the most widespread on the Internet because of its characteristics that made it different from other websites. Because of social media, people has become living in small town. They do not need to travel in order to getting informations or news. Social media has created easier way to achieve communication between individuals and groups.Social media websites, such as Facebook, Twitter, MySpace , High Five, Tagged and YouTube have allowed people to exchange video clips, photos, share files and perform immediate talks and direct communication and interaction between the audience. Despite of advantages of social media that offer to its users, there are some disadvantages that may overcome those advantages. There are a lot of severe criticisms that social media faced because of its negative impact on individuals, families and society. Steal information, break the personal privacy, wasting a lot of time and isolation from people are some of problems that people have faced because of social media. People have divided into two group toward this issue. Some people think that social media has contributed to make their life better.

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

The number of internet users has increased over the last decade due to the development of new technologies, internet availability and improved connectivity. Various online communications platforms have been invented and are widely used for both personal and business purposes world wide and social networking is the latest communication platform helping people connect to each other across different places. Its introduction has changed the way groups of people are connecting and communicating in business via online communities and professional networks. In business, many multi-national companies are currently moving beyond traditional media channels and using

The behaviour of the workers and the managers to maximized profit can be changed with the use of social media technologies (Turban & Volonino, 2012). Social media technology can help organizations to maintain and improve competitiveness in the industry (Levin, Hansen, & Laverie, 2012). In addition, social media are use by wide area of business includes human resources, supply chain management, marketing and sales and others area that used social media technology (Turban & Volonino, 2012). The organizations also can use the social media technology to their marketing research plans. Nowadays, many organizations have realized the usefulness of the social media technology in running their business and they try to adapt this new technology slowly. According to Andzulis et al. (2012), the Ford Motor had hired 40 employees that are social media practitioners to promote their new car model which is Ford Focus. The employees had been given opportunity to drive test the car and the video have been uploaded in Facebook and other social media website.

Some new and up in coming businesses owe their success to the power of social media. Social media helps businesses promote their product for free. Not only is it free, but also its quick and painless. Social media allows small businesses to get there products known. In today's society, it is very common to online shop instead of actually going to the store’s in person. People are always looking for new stores especially cheaper stores. This allows all businesses to have their own personal branding. Although, it is free to promote businesses online there are some sites that allow brands to pay for an advertisement. The advertisement ensures that more people will see the post, but if you still want to promote for free you just have to be clever about what is being posted. Posting things that are related and relevant to today's society help get more attention. Approximately ninety percent of large companies using social networking websites to promote have proclaimed “at least one measurable business benefit”(“Are Social Networking Sites Good for Our Society?”). The shopping side of social media isn’t just for customers and owners, it can also be for employees too. Social networking websites have introduced a new improved industry that has produced thousands of jobs. Ninety-six percent of job recruiters utilize social media throughout the process of recruiting workers. “Social media sites help employers find employees and Job-seekers find work(“Are Social Networking Sites Good for Our Society?”).

Social media and the effect it has on the business world is an ever-changing inanity. It is not very clear to any one what social media really is. The baby boomers try to use it and make every attempt to learn what they can about it but also fear it as they do not truly understand what social media is. On the other end of the spectrum comes the millennial’s who could not live a day without social media. Sadly conversation and human interaction have dissipated by the exponential growth of social media. Social media has some positives and negative aspect to the world of business, some of the positives can be the ability to reach a customer anywhere. An example of a negative can be the interference caused in the work force distracting people from their jobs and mindless staring in two a tiny black screen.

Social media is a powerful tool that is used by millions of people, and there are many variations to it. How powerful exactly is social media? Is social media powerful enough to influence how people feel and behave? The short answer is yes. Social media can cause a variety of emotions and isolation that can ultimately lead to depression. One common emotion that can lead to depression is envy. Social media will make people judge themselves harder because they compare themselves with others and criticize themselves for not being good enough. Isolation from reality can also trigger depression. With social media, people can also feel pressure and anxiety to live up to the world expectations.

Using social media for marketing and advertising could be more time consuming than companies expect. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation. When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. Knowing the advantages and disadvantages of social media can alter the way person uses it in several ways. Understanding how a community of followers can boost sales of a business with free advertisement may encourage one to use it as a tool than personal amusement. The disadvantage of negativity and bullying can make a person use social media in a more private forum. Most social networking sites allow people to choose what information and photos are viewable by the public. This is a

It all started with social media, around since the 1960’s and started to thrive in the late 1990’s, that humans began to interact through cyberspace and changed human relationships forever. As the Internet grows to be further accessible to a number of households and public areas worldwide, the greater the immensity its aftereffects have on our lives as well. However, the more the Internet becomes habitual for humans, the more people become aware of the profound negative influences that come along with it. The more significant issues are that people become isolated, suffer from lack of communication, become confused about how to express their feelings, people become segregated based on their unique characteristics, and workers find it

This generation is always on the phone, eyes are stuck to the computer. Girls are making duck faces and guys are throwing peace sign in all their pictures. Young impressible minds constantly streaming the web; copying what they see on the internet believing they can do it better. The problem is clear as day. Social websites tend to change certain characteristics of people. Some of these characteristics can be for the better or for the worse. And most of these characteristics are affecting the children the most, since they are the most impressible. And sadly accidents and death has been happening; but there is a bright side to these changes of characteristics. Thru my research I was able to find three website that had most effect on changing of characteristics. This proves my theory of through social networks dramatically has been changing people.