Social Media And Its Effect On Communication

Cited by Shari Veil, in her 2011 article, “Incorporating Social Media in Risk and Crisis Communication,” “Social media is at its core human communication, possessing characteristics of participation, openness, conversation, community, and connectedness.” This demonstrates how integral social media has become in our daily communication.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media has taken over the modern day world. It has helped us to communicate,

How we communication is in a liquid state and has become easier to communicate to our friends, circle of influences and the mass audiences. Social media portals like Facebook, YouTube, Twitter, Instagram and other sites, allow people from around the world to express their thoughts and ideas in real time and with a simple click its out there. For the most of the masses, the Internet is an amazing tool to exchange engaging dialog and express their freedom of expression in humanity.

Another significant benefit social media networks provide to companies is the opportunity to interact with current and prospects customers. Through pages and profiles on social media, consumers can leave their feedback quickly and directly to the organisation. Customers can also request information and reach out to organisation for help and support. The interactive communication fosters a trustworthy relationship between organisation and its customers. Companies can have one-on-one conversation with customers to understand their need and to gather their feedback.

Instead of one-way communication, the use of social media presents an opportunity for multiple-way communication between the company and its stakeholders.

Social media is a technological tool that allows users to share information (Business Dictionary, n.d.). Other common features include the ability for visitors to create personalized profiles or accounts where they can post information for others to view and the ability to link their accounts to others (Nations, n.d.). Within the term the “social” component means sharing with others and the “media” component refers to the technology that allows for the sharing (Nations, n.d.)

Executives today operating in large corporations know just how tough it is to get away from network tools like Yammer, SharePoint, etc. Such instruments are currently used in a regular base to cooperate communication, entertain groups, and trace gatherings. Found in an article, social media entrepreneur and political organizer Jeremy Heimans said, “ Social media helps all institutions become transparent and engage in a more participatory dialogue with the stakeholders. Social media and technology have helped political organizations, providing a more democratic mechanism to get people involved” (429Magazine).

One of the greatest benefits of social media is the ability to access individuals by interacting through web conferencing,

Facebook, Twitter, Google Plus, LinkedIn, and Instagram, are extremely popular social media sites found on the internet. None of these sites would have emerged had it not been for the development of the computer, and then, the internet. Today, thanks largely to the internet, communicating globally have become very simple. Gone are the days when people sent letters by post, or in case of emergencies, used the telephone or telegraphs. International costs were very expensive to begin with, and telegrams couldn’t accommodate a large volume of information. Letters would take days to reach a recipient, and even more days for a reply to reach the sender. Therefore, when the computer and the internet came into being, it helped people communicate with their family, friends, and business associates much faster through emails. It’s not that emails are not used today; they remain a very popular, and important means of communication, but with the arrival of social media sites such as Facebook, Twitter, Google Plus, LinkedIn, and Instagram, the way people think and communicate has changed the whole meaning of human interaction. By allowing their registered users to network, these social media sites enhance reach and connectivity with people from around the world. It is because of this that organizations have become active on these sites. It doesn’t only enhance business reach, but it

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

This finding would suggest that if an older stakeholder knows about social media, he or she would think more highly of this platform and organizations that use this platform than younger stakeholders. Therefore,

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.

Social media provides a channel to rapidly spread and share information to the general public (Blanchard, 2010). Government

Lachepelle (2011/9) stated that social media as a way of spreading information to a comprehensive audiences where users have a chance to form and diffuse content, involve numerous technological means and processes for exchanging information.