Social Issues And Social Factors Of Hugo Boss AG

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

With the rapid development of social economy, the public tends to focus on the social responsibility of the company, as well as feedback to the society, rather than pay close attention to how to create interest in the company. Especially, environmental protection and human rights has became the most pressing social phenomenon. Under this

In Chapter Seven of Practices of Looking, we start to explore in the ideas of advertising, consumer cultures and desire. Everyday, we are faced with advertisements through newspapers, magazines, TV, movies, billboards, public transportation such as buses and taxis, clothing, the internet, etc. Logos, such as signs, or anything that resemble a brand, are everywhere, they are on clothing, household items, electronics, cars, etc. Consumers are always showing off their brands and advertisements and we are used to seeing those brands and advertisements in an everyday setting. In modern media, advertisers are pressured to always change the ways they show off and get the attention to consumers, old and new. Advertisers also used present figures who were glamorous. Advertisements set up a certain relationship between the product and its meaning to sell the products and the hidden meaning we link to each of the products. Advertisements use the language of conversion. Advertisers try to create a customer relationship to the brand to try to form them as familiar, necessary, and also likeable.

* Social: changes in tastes, fashion and culture. Failure to respond to change can threaten stability and viability

Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.

Trends in life style are gaining their importance and became a part in everyone's life .Trends in past may not fit to the present generation but it will be repeated in the future along with the new emerging trends existing at that time. New looks makes new life . Majority of people will have interest in getting new trends in their clothing and their costume design. Different dressing styles are followed depending on latest fashion.

| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company's bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than

Factors such as economics, global, politics, socio-cultural, technology, and demographics may affect the performance of the company (Anderson, 2012).According to Patagonia, their love for the environment runs deep. They actively donate at least 1% of their sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide (Patagonia, n.d.). Additionally, by being in touch with their core values for over 40 years, they understand that some of their business activities such as lighting the stores to the dying of their products increase pollution. As a result, Patagonia works steadily to reduce those harms, by using recycled polyester and only organic rather than pesticide infected cotton (Patagonia, n.d). Considering this, the connection is created between the company and the external environment factors. These factors trickle down to the consumer who buys the product. The socio-cultural component is expressed throughout Patagonia. The socio-cultural component is concerned with societal and cultural factors such as values, attitudes, trends, traditions, lifestyles, beliefs, tastes, and patterns of behavior (Anderson, n.d). By Patagonia strategically managing all the aspects of creating an excellent corporation, it has always been their social responsibility to not only impact the consumers but corporations around them as well. Their mission will always be to change the relationship between the consumer and the products sold to them by creating clothing items that can withstand wear and tear for

This will allow companies to heavily market on social media, which as outlined by LYFE marketing as the cheapest method of marketing (Lyfe Marketing, 2016).

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

Ethics refer to what is defined as right or wrong in the morality of human beings and social issues are matters which could directly or indirectly affect a person or many members of a society. In this case study, Nike has been accused of subjecting employees in their subcontracted factories overseas to work in inhumane conditions for low wages. The CEO and cofounder of Nike lamented that “The Nike product has become synonymous with slave wages, forced-overtime and arbitrary abuse.” Initially, the firm purchased two shoe-manufacturing facilities in the United States but eventually had to shut them down due to tremendous loss

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

The first challenge facing Moods of Norway is expanding the business to U.S. This is always a profitable but risky opportunity for every firm, including Moods of Norway. The company with “free styling” wants to “just go to the U.S. and see what happens” (Austin, O’Donnell, and Krogh 2009, 15). However, U.S. market – one of the most difficult markets in the world – has many implicit challenges for Moods. Firstly, their brand is