Social Issues And Social Factors Of Hugo Boss AG

Consumer societies appeared in the factors of modernity between the late 19th century and early 20th century during the rise of mass production around the industrial revolution and the rise in population in urban areas. People who lived in urban areas, developed industries and needed the distance to get to and from work which increased a need for mobility. A mobile society and mass transit made it practical and easier to use in the streets as form of advertisements. In a consumer society, a person come face to face with a lot of goods, which the features change all the time. Which then, products that are sold are representing tradition and heritage. Their market is continuously changing the way they advertise their

* Social: changes in tastes, fashion and culture. Failure to respond to change can threaten stability and viability

This will allow companies to heavily market on social media, which as outlined by LYFE marketing as the cheapest method of marketing (Lyfe Marketing, 2016).

Factors such as economics, global, politics, socio-cultural, technology, and demographics may affect the performance of the company (Anderson, 2012).According to Patagonia, their love for the environment runs deep. They actively donate at least 1% of their sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide (Patagonia, n.d.). Additionally, by being in touch with their core values for over 40 years, they understand that some of their business activities such as lighting the stores to the dying of their products increase pollution. As a result, Patagonia works steadily to reduce those harms, by using recycled polyester and only organic rather than pesticide infected cotton (Patagonia, n.d). Considering this, the connection is created between the company and the external environment factors. These factors trickle down to the consumer who buys the product. The socio-cultural component is expressed throughout Patagonia. The socio-cultural component is concerned with societal and cultural factors such as values, attitudes, trends, traditions, lifestyles, beliefs, tastes, and patterns of behavior (Anderson, n.d). By Patagonia strategically managing all the aspects of creating an excellent corporation, it has always been their social responsibility to not only impact the consumers but corporations around them as well. Their mission will always be to change the relationship between the consumer and the products sold to them by creating clothing items that can withstand wear and tear for

Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.

Trends in life style are gaining their importance and became a part in everyone's life .Trends in past may not fit to the present generation but it will be repeated in the future along with the new emerging trends existing at that time. New looks makes new life . Majority of people will have interest in getting new trends in their clothing and their costume design. Different dressing styles are followed depending on latest fashion.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

Ethics refer to what is defined as right or wrong in the morality of human beings and social issues are matters which could directly or indirectly affect a person or many members of a society. In this case study, Nike has been accused of subjecting employees in their subcontracted factories overseas to work in inhumane conditions for low wages. The CEO and cofounder of Nike lamented that “The Nike product has become synonymous with slave wages, forced-overtime and arbitrary abuse.” Initially, the firm purchased two shoe-manufacturing facilities in the United States but eventually had to shut them down due to tremendous loss

With the rapid development of social economy, the public tends to focus on the social responsibility of the company, as well as feedback to the society, rather than pay close attention to how to create interest in the company. Especially, environmental protection and human rights has became the most pressing social phenomenon. Under this

Conformity can be seen as one of the most apparent characters that exists in asian countries that are influenced by collectivism. Compared with western consumers, Chinese customers prefer to follow others’ choices or suggestions, especially famous stars’ styles. This is a kind of consumption idea that led by group guide or social pressure, which makes individuals tend to coincide with the majority. In this situation, many consumers tend to follow others instead of individual thinking when making decisions. Normally, it appears that consumers would tend to choose stores that attract more clients and select brands with high market share. For example, I found that in Dior Homme store, the star styles are mentioned frequently by Chinese buyers. Besides, some famous star style, like the tippet of Burberry are always out of stock thanks to Chinese purchase.

This is highlighted by setting a target to achieve a perfect standard of quality and designs in regards to each customer’s expectations. The Hugo Boss brand’s modern, feministic and elegant woman’s apparel appeal to fashion trend watching women. For menswear, Hugo Boss conveys luxury with very high standards and this appeals to the man who wants to be dressed perfectly. (Auhegen, 2012). Hugo Boss meets customer service expectations by having a worldwide customer relations management system (Auhengen,

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

The first challenge facing Moods of Norway is expanding the business to U.S. This is always a profitable but risky opportunity for every firm, including Moods of Norway. The company with “free styling” wants to “just go to the U.S. and see what happens” (Austin, O’Donnell, and Krogh 2009, 15). However, U.S. market – one of the most difficult markets in the world – has many implicit challenges for Moods. Firstly, their brand is

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.