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Soap Opera

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SOAP OPERA
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I. INTRODUCTION
1. Origin/History
The soap opera form first developed on American radio in the 1920s, and expanded into television starting in the 1940s, and is normally shown during the daytime, hence the alternative name, daytime serial. The first concerted effort to air continuing drama occurred in 1946 with the serial Faraway Hill.

The term "soap opera" originated from the fact that when these serial dramas were aired on daytime radio, the commercials aired during the shows were largely aimed at housewives. Many of the products sold during these commercials were laundry and cleaning items. Broadcasters hoped to interest manufacturers of household cleaners, food products, and toiletries in the possibility of using …show more content…

It leads viewers into an world with wealthy, glamorous characters who live the lives we can only dream about.

All viewers are in omniscient position. They know more than any character does. This is the reason why they are very eager to see whether their prediction coincide with the solution given in the following episodes. However, many viewers find it more pleasurable to see a character acting contrary to their expectations.

Soap operas center around domesticity, family problems, gossip. Modern soap operas deal with contemporary issues and offer regional identity to viewers. Thus they are something very familiar and they can easily fill the taste of women, especially housewives and working class.

Soap operas provide viewers with the true feelings (something to aspire, to envy a little bit and to adorn). They can find their reflection through the characters. However, they never intend to follow the way the characters solve daily problem.

Moreover, viewers enjoy actively controlling what they want to watch as well as to skip over the parts they find uninteresting without being confused about the whole story. In soap operas, any key information which might have been missed is mentioned many times in the following episodes. So, viewers can even miss weeks and still have a general sense of what is going on.

Soap operas often mention the women strength. Soaps provide an outlet for feminine anger in acknowledging women's

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