Introduction The purpose of the following report is to determine the feasibility of the export of Endo Snowboard Company’s snowboards, to the Norwegian market. Endo Snowboards is a relatively new (two years old) snowboard manufacturing company based out of Thunder Bay, Ontario, Canada. It is small in size with only 20 employees. The employee’s core competencies include manufacturing, marketing, artistic and business skills. The highly skilled employees have caught the attention of many local investors to make the export of this product possible. The main objectives for Endo Snowboards is to penetrate the strong Norwegian market by using unique design, eye catching graphics, heavy marketing and promotion. With the appeal of affordable …show more content…
Endo Snowboard Company’s snowboards are fairly new (two years) to the market and are currently waiting to penetrate the major markets in North America and abroad. A two year manufactures’ warranty is provided with all Endo Snowboard Company‘s snowboards. Warranty Information All products returned to Endo Snowboards for warranty inspection must have a return authorization, which can be given over the phone or via email. Products must be shipped freight prepaid and insured. Endo assumes no responsibility for products during shipment from the customer to Thunder Bay. Write 'Damaged Goods Returning to Manufacturer' in the 'Description of Goods' area of the waybill and value the returning goods at US$20.00. All warranty claims must be accompanied by the original order or purchase receipt. Covered • Lamination failure of top sheet, base, sidewall or edge. • Structural cracks on fiberglass, top sheet, base, core, edge, sidewall and inserts. Not Covered • Any problem resulting from misuse, abuse, impact or neglect. • Damage caused by rocks or any other impact related damage. • Normal wear and tear. • Damage caused by anything other than defects in material or workmanship. • Cosmetic issues including discolored graphics, top sheet dents or chips or rust. • Board damage resulting from improper mounting of bindings; • Incorrect mounting of hardware or cross threading inserts. • Damage
Now before I jump into this essay, I will first give you a background on the history of the sport. The original concept that the snowboard is based upon is the “snurfer”. Developed on Christmas Day, 1965 by Sherman Poppen in Muskegon, Michigan. In 1968, Tom Sims furthered the sport by developing the very first snowboard. Then in 1977 Jake Burton Carpenter developed the first bindings and changed the sport forever.
In 1972, 23 Year old surf shaper Jeff Hoe, 24 year old surf builder Skip Engblom, and 21 year old artist Craig Stecyk join together to form Zephyr Surfboard Production. They scraped together what little cash they had and open up a shop at the corner of Bay and Main Street inVenice California at the heart of Dogtown. They where dedicated to being anti-mainstream and they where proud. Many other surf shops where located around Santa Monica and Venice but they didn’t have the “bad boy image”. Jeff, Craig and Skip had a completely new identity in surfboards. They made the color and the shape, what Jeff was doing was revolutionary. Every board that was comping out has a completely different design from each other which made ever board very unique in there own way.He was exploring all kinds of design concepts that pushed the boundaries of surfboard lines. “We just wanted to create something different from other boards, we where trying to make something new, unique and different” said Jeff Hoe. Inspired by the wall art tradition of local gangs, and the
Further to this, Sher-Wood’s brand image and reputation are diminishing. This was affected by the loss of NHL star Jason Spezza to rival Reebok in 2008 in objection to the company’s outsourcing to China (Zhang & Beamish, 2011, p. 23). Currently only 2.3% of NHL players use Sherwood sticks (Exhibit 1, Zhang & Beamish, 2011, p. 20). This is a concern for Sher-Wood, especially since “hockey sticks endorsed by professional hockey players enjoyed a strong position in the hocket stick market.” (Zhang & Beamish, 2011, p. 19) Related to this issue is the fact that the market is showing signs of maturity, and
Cabela’s is a well-known retail company in the United States and Canada which advertises products of clothing and accessories for any outdoor activity such as hunting, fishing, camping, boating, etc. For example, the merchandise they sell in the store ranges from firearms to boats. Apparel offered by Cabela’s is well known for outdoor activities and needs; but popular name brand clothing and accessories for everyday use are also an option for any potential customer.
During the next season, everyone in the group from last year dropped out, I was the only one left. Since I loved snowboarding and I showed it, my parents bought me my own board. I’ll never forget my first board, a Burton Clash 2012
Something fun about lots of longboard shops is you can take the boards of the rack and you can ride up and down their hall’s. If I worked in one like this whenever there weren't customers or no one that needed help I would cruise up and down the halls trying to find which board do what and which kind I like the best. This would actually help me be a better employee because if a customer wanted to know what kind of board was the best, you would be able to tell them what you like and they could try it out and see if they think the
The following is a summary report is an analysis of the current financial statements of Custom Snowboards Inc. The company wishes to be considered for an extended long term loan for a European expansion. We have arrived at a selection of key financial statement line items, conducted a risk assessment, and ratios and if the loan is granted, analysis on how to track the progress of the company’s ability to repay the loan.
Thank you for another great post. I applaud Sprints aspiration to elevate the performance of Olympic ski and snowboard athletes. In my research, there were interesting facts related to the training tools that have shown great benefit to athletes as well as their coaches. Sprints 3G and 4G LTE networks allow ski coaches to set up wireless networks at halfpipe and slopestyle courses to capture video of athlete’s spins and flips that are instantly available on their phones.
A Dependable Warranty: The trampolines that Sweetland Outdoor carries come with a ten-year warranty on the frame, and five-year warranty on the netting. For optimal safety, adults can double check the trampoline regularly to ensure that all parts and materials are sturdy and in place.
I have developed a comprehensive and workable solution for our product “ROCKET BOARD”. “ROCKET BOARD” has received bad publicity and our consumers are demanding for a change to our product. I have issued a course of action to help us maintain sales and growth for 306 SPORT INC.
In 1998 BRP entered the ATV market. Although there success has not been straight to the top like it was for Ski-Doo and Sea-Doo, competing in a market that is primarily dominated by Japanese manufacturers, BRP has done a great job making their presence felt. Their ATV’s have several awards including ATV of the year just one year after entering the market (brp.com). BRP has also stepped into manufacturing side-by-side ATV’s because of the segments rapid growth rate. BRP started to use the Can-Am badge in 2006 and sales have growing ever since. BRP now offers forty-two ATV models and twenty side-by-side models but when it comes to year round fun the Can-Am Spyder cannot be left out of the picture. BRP’s answer to the on-road market came in 2007 with a wild Y-shaped, three wheeled road bike. When Bombardier created the snowmobile he created a new category of products, when BRP introduced the Spyder they did the same
I recently went to North Carolina snowboarding for the first time with my family a couple of weekends ago. After gaining a love for the sport I decided that I wanted to invest in my own snowboard for future trips. This was an expensive purchase that I did not know much about, so it required extensive decisions making when deciding which brand as well as what board, bindings, and boots would fit my skill level the best. The decision-making started when I recognized the amount of enjoyment I had for snowboarding, that them stimulated a want. After that I started doing external information searches on the different types of boards. I learned that I needed an all mountain board that fitted my height and weight. From there I read reviews from
Do you enjoy snowboarding? Have you ever thought about looking into some ski cameras to help you perfect your technique? Snowboarding can be loads of fun and recording your runs can also be very rewarding. But aside from recording yourself snowboarding for personal reasons or for personal use, have you ever thought about how using a snowboard camera could actually help you save someone's life?
In addition to being able to buy the Swagway hoverboard from Swagways website, you can also buy Swagway hoverboard t-shirts, decals, and more. Buying from Swagways website (www.swagway.com) you also get free shipping on your purchase and the option to buy a 1 year accidental warranty for your unit. The unit its self cost $399.99 and comes with a standard warranty, which beats the standard $550-$800 price tag. You have an option to purchase an additional accidental warranty for $100 which covers scratch and dent, and accidental damage. The only two things that no hoverboard warranty covers is water damage, and self-inflected damage to the unit. An example of these two would be riding it through a puddle or hitting your unit with a hammer.
Secondly, another challenge is to increase brand awareness and connect Decathlon China with its customers. To begin, we can see that no efforts are done to bring consumers to the Decathlon’s official website. As a result, Decathlon China should use specific online forums about sports, where people usually tell their purchasing experiences, ask questions, etc. and where Decathlon China could use banners to be visible and attractive. Decathlon China could also hire an employee who will be charged to share its “purchasing experiences at Decathlon China”, so as to convince people to have a closer look at Decathlon China when they are looking for sporting goods. In the same time, we can see that the competition is highly using social media to connect with their customers. Accordingly, Decathlon China should create a company fan page on Chinese local social media, and more specifically, Renren and Sina Weibo, as its target audience usually hang out on these social media. The Decathlon fan page should inform potential consumers, bring them to the official website, but also allow consumers to interact, ask questions directly to Decathlon. As a consequence, Decathlon China should also hire few employees to update its fan page frequently and answer very quickly to the questions of potential consumers to show their reactivity.