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Snapchat's Potential As A Journalistic Tool

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In Analyzing Snapchat’s Potential as a Journalistic Tool

With just the push of a thumb, the latest news headlines from around the globe can appear before a smartphone screen. Rather than tuning into the local 5 o’clock newscast or picking up the morning paper, people are receiving up to the minute information filtered through various mobile apps 24hours a day. This changing media landscape has led to a larger debate amongst many in the journalism world that dispute whether social media apps will lead to the advancement or destruction of meaningful journalism.

Often overlooked from this larger phenomenon, is the potential use of the mobile application, Snapchat as a journalistic tool for not only sharing stories, but for encouraging its own …show more content…

Similarly, today news organization’s like BBC, Bild and TIME are using Snapchat to give the public access to raw, unedited and instant footage of their Syrian refugee crisis coverage.

This editorial decision was explained in Caroline Scott’s article, “Covering the refugee crisis on Snapchat and Periscope as 'a day-by-day documentary,” published in Journalism.co.uk last September.

"The BBC is really keen to reach younger audiences – especially 18-35 year-olds. I went to my editor and said 'why don't we try something new?' I wanted to tell the story differently for a new audience," explained Ravin Sampat, senior audience engagement producer for BBC Digital Current Affairs, within Scott’s …show more content…

Younger audiences that become enticed by the content on the app, are then attracted to learning additional information from the publication’s more in-depth, traditional long-form coverage on the topic, located on their actual website. For example, if a user watches a brief ten-second video involving the Syrian refugee crisis from Vice’s Snapchat account and are inspired to learn more about the subject, they would then seek out additional coverage on the topic from Vice’s new site. Through this technology, younger audiences are exposed to meaningful and educational news stories, while conducting their own investigation into issues they find important. Thus, the allure that users have to further investigate specific content allows them to participate in their own type of journalism. This push for youth to practice journalism on their own also helps to reestablish the importance of reporting news and consuming it.

Thus, there is a significant potential use for the mobile application, Snapchat to work as a journalistic tool for not only sharing stories, but for inspiring its own type of journalism that can be seen in the way millennial continue their on search for information outside of the

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