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Sky Sports Research Paper

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If you couldn't access something before the internet you visited the library. If you can't access something during the social media age you give up. The world is supposedly at your fingertips. That statement couldn't be further from the truth. When your unable to watch multimedia content; featuring your favorite football club the world feels small. If a recent GIF crawler trend grows, the content will be gone for good.

Sky Sports appears to be extremely popular internationally. In the states the channel is impossible to access. *By normal means*. It's absence leaves thousands of American Premier League fans in the dark. Some Premier League fans have posted content on Vine. The reuse of the Sky Sports/ Premier League content is good and …show more content…

Many of the distributors are, only regional. These restrictions alienate none local fans. It's extremely difficult if not impossible to access the live content in the states. Archived content is insufficient during matches.That's where historically gifs have come in. According to a ___ article Sky Sports feels threatened by the gifs. The company has gone as far as creating crawlers capable of destroying the gifs.

Many major multimedia companies are struggling to win the copyright battle. They no longer have to only worry about newspaper content. The internet is overflowing with sports content. Many of the major blog networks have been stealing photos for years. Their exclusiveness sparked the need for a new tactic. Companies gained the ability to track culprits during the copyright war. Their robots are capable of finding users who break the law.

The reuse of multimedia content became a major debate after the rise of social media. A major participant in the debate is sports blogging Reusing the multimedia content is often illegal. The good news is the leagues have increased the amount of accessible content; In order to profit and protect it. This decision is good news for fans and bad news for bloggers. When video becomes controlled it's a lose, lose

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