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Situation Analysis And Objectives Of Bmo

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Situation Analysis and Objectives BMO offers expertise in all areas of banking including financial planning, credit, and everyday banking, providing both tangible and intangible value to Canadian Defense Communities. The aim is to improve the financial well-being of Canadian Military by offering products and services, specific to their needs, which are not matched by any other financial institution. The bigger picture means providing peace of mind, encouraging the use of financial resources in the most productive way possible, and maximizing utility for DND employees. BMO acts in an advisory role, offering tailored products and services that strive to make complex banking understandable, influencing and optimizing personal wealth for every Canadian Defence Community Member. Overall BMO has a small footprint of loyal military customers in bases throughout Canada. Similar market share results can be found in both Petawawa and Trenton markets. Constant but slow growth has been achieved in recent years. Increased competition continues from a variety of sources including other financial institutions and non-traditional banking service providers such ING, PC, Manulife, and many other companies entering the single product space such as credit card offerings. Competition presents a current and long-term threat. BMO must increase and diversify their revenue base to realize ongoing growth and stability in an ever-changing industry. BMO can set themselves apart from the competition by

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