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Should Organizations Fear Websites Where Consumers Post Negative Or The Messages About Products Or Services?

Decent Essays

Should organizations fear websites where consumers post negative or uncomplimentary messages about products or services?
I would not use the word fear; however, organizations - and consumers - should be cognizant of such websites and the impact that the sites can have on any type of business.
Give an example of a corporate website where negative and/or uncomplimentary messages have been posted.
The importance of relying on scholarly - peer reviewed - articles and journals become clearer with each passing day; it is difficult to discern fact from fiction.
According to reports, Amy’s Baking Company (ABC) displayed a classic meltdown after finding itself the topic of ridicule following an episode of a renowned television show titled Gordon Ramsay’s Kitchen Nightmares (SEJ, 2014). Tepper (2013) shared with readers that during the show, the owners of ABC were observed withholding tips from employees and initiating a disturbance with a customer who inquired about his order after an hour’s wait. As result of the owners’ behavior, the host of Kitchen Nightmares walked off the show which consequently led to bad reviews for the company and negative feedback from the public.
To add insult to injury, the owners opted to use their Facebook account to dispute comments which entailed statements that were considered rather disparaging remarks (SEJ, 2014). The owners of ABC claimed that the comments posted on the Facebook page were made by someone who had apparently hacked into their

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