Should organizations fear websites where consumers post negative or uncomplimentary messages about products or services?
I would not use the word fear; however, organizations - and consumers - should be cognizant of such websites and the impact that the sites can have on any type of business.
Give an example of a corporate website where negative and/or uncomplimentary messages have been posted.
The importance of relying on scholarly - peer reviewed - articles and journals become clearer with each passing day; it is difficult to discern fact from fiction.
According to reports, Amy’s Baking Company (ABC) displayed a classic meltdown after finding itself the topic of ridicule following an episode of a renowned television show titled Gordon Ramsay’s Kitchen Nightmares (SEJ, 2014). Tepper (2013) shared with readers that during the show, the owners of ABC were observed withholding tips from employees and initiating a disturbance with a customer who inquired about his order after an hour’s wait. As result of the owners’ behavior, the host of Kitchen Nightmares walked off the show which consequently led to bad reviews for the company and negative feedback from the public.
To add insult to injury, the owners opted to use their Facebook account to dispute comments which entailed statements that were considered rather disparaging remarks (SEJ, 2014). The owners of ABC claimed that the comments posted on the Facebook page were made by someone who had apparently hacked into their
No papers. I have sources that I trusted, a hundred-percent.” Herback said. Implying the importance of multiple sources and initiatives of “going” for sources. “Are they trustworthy? Have you done everything to verify the information?” He added.
It is important for him to use credible sources so that if the reader happened to look up the information, it would be
Barry opens his nonfiction text by emphasizing that certainty is a confident resilience while uncertainty produces frailty, but in a way that sends out opposite outcomes. He enhances this purpose by constantly using repetition with the word uncertainty to amplify how scientific research is an uncertain apparatus. By way of illustration,
This case involves five employees from a nonprofit organization. One of the employees named Lydia Cruz-Moore complicated to another coworker named Marianna Cole-Rivera via text message about contacting an agency executive director about the fact that she is doing more than anyone else at the organization. After Cole-Rivera replied to Cruz-Moore text message she then went onto her Facebook and asked other coworkers to comment their thoughts about Cole-Rivera’s criticism about their work and added that she “about had it” (O'Brien, C. N. 2013).
For example, if a customer makes a Twitter Post about how a salad was missing an ingredient, Panera will usually send their apologies and will rely that they are notifying the restaurant that the complaint was made. When making general posts and engaging with customers, they use a casual yet respectable form of wording things to ensure that they aren't seen as just another stuck up corporate organization. However, that cannot be said about their profile headers and photos which contains wording and lingo primarily used by youth ages 13-25. When describing your soup as “Oh muh gawd” it is most positively directed towards minors and young adults. (Panera Bread, via
On Oct +++ I visited the Roanoke division of Phoenix Advertising to investigate existing problems in the division. At which time I met with Jim Fuller CEO of Roanoke. Jim stated that the division is experiencing some growth issues and welcomes my assistance in bringing back employee moral and company profits. Jim had previously sent me the Financials and employee surveys I had requested from him. He had also initiated an employee comment box that he supplied me with upon arrival.
But, in reality, Buckley’s action was certainly wrong. Besides the fact his deriding actions embarrassed the organization, it defamed the business as well. In other words, due to both of the mocking Facebook posts, Northeast BMW’s and Northeast Land Rover’s reputation was now damaged. Apart from insulting the BMW dealer, Buckley insulted a customer. Thus destroying their customer service, any and all customer loyalty, and the company’s integrity. Had Buckley’s Facebook been more restrictive, his actions would still not be justified. This is because the same level of damage would have incurred whether or not Buckley’s privacy settings were altered. Buckley has 99 Facebook “friends”, which indicates there are 99 potential customers. Hence, bashing both organizations damages the company's name. Furthermore, these actions violated three of the four employee handbook rules, bad attitude, courtesy, and outside inquiries concerning employees. Buckley's posts were not displaying a positive attitude, they were disrespectful to customers and they disclosed personal employee
“The Truth Wears Off” is an article written by Jonah Lehrer. This article discusses the issues raised by a phenomenon called the decline effect and how it impacts scientific research. On September 23rd, 2014, we had a group discussion in class about this article and our group felt a strong credibility issue with the author because he had no citations used in his article. Also, according to NYU journalism professor Charles Seife, Jonah Lehrer recycled some of his own material for the New Yorker posts and had fabricated quotes in one of his books (Moos). This credibility issue from the author is a problem for me as a reader because I am not sure if the issues raised in this article are factual. The members in my group discussion include Lisa Wallner, Lisa Spreitz, Dusty Gill, Allan Robinson and myself. An author's credibility is crucial because the level of credibility in an author could change how a reader interprets an article.
Throughout my research, a challenge I encountered was the fact that some of the articles I encountered seemed to included biases within them especially with the primary view of
The article discusses the increasing trend of conducting replications, as opposed to novel idea studies Additionally, the article highlights that replications are becoming more common and can lead to debunking and discrediting another’s work. Unfortunately, with the focus being on replication, the time spent conducting and exploring new knowledge is consequently reduced. However, it is also suggested that replications provide accountability for scientists to ensure their work is of high quality. Questions to discuss in class: What do we think is the ultimate goal of conducting a replication versus an original study? How can scientists ensure that as a field, the
But like everything else this can also have it’s draw backs. Because there is so much information out there that is not credible, the problem is how do we know which one is and which one is not. I am glad that I have found out that the wikipedia site is not a reliable source because this is one of the first ones that pops up after we input what we want to find out. This
“Amy’s Baking Company” is one of the exciting episodes of the reality show “Kitchen Nightmares”. After its airing, it became one of the show's most notorious episodes very quickly, and there is a damn good reason: Amy and Samy are the most psychotic restaurant owners due to their management.
In order to evaluate information, one can apply the CRAAP test to delve into the aspects that furthers one’s understanding. The test analyzes material based on its currency, relevance, authority, accuracy, and purpose. In currency, the reader assesses when it was published. In relevance, the reader assesses if the information answers the question, the audience, and it’s validity as a source. In authority, the reader assesses the author, his sources, and any biases.
Another example of the company, and therefore business world, being rightfully portrayed in a negative light was when an assumed employee from PG&E actually calls to threaten the safety of Erin and her children. Erin is threatened by this person because PG&E know that she has valuable information that could prove their fault in the health issues of Hinckley community members. Clearly, this act portrays the business world in a damaging way, and I believe we would all hope that our companies would never act in a way to threaten an innocent mother and her family.
Social media. We have all heard of it. We have all raved about it at some point in our lives. There is no doubt; it plays an imperative part of people’s lives today – users are reliant on social media. It is great that Mark Zuckerberg reminds us to say, “Happy Birthday” to our friends. Yet, we have all seen the dangers it can cause. From identity fraud to cyberbullying - we become exposed to the dangers of the internet. Not only is it hackers and frauds that cause destruction, but social networking posts. Every day, you scroll through Facebook, or Instagram - liking, sharing and commenting on posts. What people don’t see is how words on a ‘status’ or ‘tweet’ can hurt someone. They can’t see that a person’s feelings behind the screens on a computer have been destroyed, because they can’t see what they don’t want to see.