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Shanon Floretta Case Study

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Shanon Floretta is the Founder of The Style Vibe, the premium source for eclectic new talent in art, sustainable design, and music. Shanon has wanted her own business since she was very young, as she got older she started doing everything she could to prep for it. Shanon took advanced placement courses in Psychology, English, and Marketing while in high school and by 17, began her now 8 years of experience in retail and management.

After high school Shanon moved to Richmond to study Business Administration and was bored to death in the classroom. So she started working with local non-profit organizations, boutiques, and photographers and blogged about it to keep her hands busy. Everyone knew Shanon wanted to open her own business, so they

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