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Servuction Model

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CASE 1 TEACHING NOTES EMMY'S AND MADDY'S FIRST SERVICE ENCOUNTER QUESTIONS: 1. Develop a molecular model for this hospital. In general, the core benefit the hospital offers is health care. The tangible and intangible components of the experience that spin-off from the center may include the various departments, various personnel, equipment and supplies, etc. 2. Using the Servuction model as a point of reference, categorize the factors that influenced this service encounter. (Typical responses should be similar to those provided in Exhibit I). Emmy's and Maddy's first service experience highlights some of the basic differences between the production and delivery of goods versus that of services. In contrast to goods, services …show more content…

These remarks not only needlessly increased our anxiety, but also decreased our faith in the hospital's abilities. Continual training is needed not only to educate personnel but also to remind personnel that although coming to work may be a daily routine for them, a trip to the hospital for many patients is far from ordinary. The security guard who was more concerned with the position of the car and talking to his buddy, than why the people in the car had drove up to the emergency entrance in the first place was mind boggling. With the exception of our initial phone call to the hospital, the security guard experience was our first impression as we entered the hospital. The actions of the security guard, the orderly's remarks, and the inexperienced resident set the tone for that first day's experience. Family and Friends as Partial Employees Due to the unpredictability of consumer demand in most services, the only time supply matches demand is by accident. Hence, realistically, patient needs are not always going to be satisfied at the exact time when the patient need occurs. Moreover, patient family and friends are often at a loss regarding how they can make a contribution to the patient's recovery efforts. Idle friends and family combined with the constraints placed on staff often results in confrontation and patient dissatisfaction. One solution to this

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