Selena Marketing Strategy

Selena Quintanilla was a leader because she dominated the music world and managed to break barriers. She managed to step out of her comfort zone to make a change. She learned a new language to be able to make her dream. She dominated force and made a history in latino music. She was the first female Tejano singer to ever to succeed so much because of her music. After everything she did she opened the doors to other female latin singers and inspired most to push themselves

pop music because other artists had already broken the barrier of this new trend of genre combinations. Selena was making a crossover to dance music similar to Paula Abdul or Madonna.

The main character in the film “Selena” is a woman named Selena. Everyone else in the movie is a sub character that plays off of the role of Selena. The movie is about Selena’s life and the movie begins with her as a little girl and ends with her as a Mexican-American pop star loved by both the Mexican and American communities. Selena goes from being a young girl who’s band is compromised of her brothers and sisters to a mega star known by fans all over the world. As Selena became more successful she faced many obstacles in her career. First, Selena had to learn Spanish in order to sing in Spanish to connect with the Mexican community as her father felt she had the best chance to make it big if she tried to appeal to the Mexican community. Once she became a huge star with her Spanish singing music, she then did a crossover album in English, which helped to make her a pop star worldwide. Since Selena was Mexican-American, not Mexican, it was an obstacle for her to be seen as authentic by the Mexican community. Selena’s second big obstacle was that she was a woman. Mexico is traditionally a male dominant society and before Selena there had never been a Spanish singing female to evolve into a superstar. In the movie, Selena overcomes both of these obstacles and she does become one of the greatest

To help me understand and analyze a different culture, I watched the film Selena. The film tells the life story of the famous singer Selena Quintanilla-Pérez. Not only does it just tell personal stories from her life, it also gives insight to the Mexican-American culture. Her whole life she lived in the United States, specifically in Texas, but was Hispanic and because of that both her and her family faced more struggles than white singers on the climb to her success. Even though the film is a story about a specific person, it brought understanding into the culture in which she lived. Keeping in mind that these ideas that I drew about the Mexican-American culture is very broad and do not apply to every single person in the culture, there

could you Imagine what it would be like to grow up as a performer in a world that didn’t even except female Tejano singers? Can you imagine how much courage and work it would take to make it to the top? That’s was Selena Quintanilla Perez had to go through. Selena was born in Lake Jackson, Texas on April 6th, 1971 to Abraham and Marcella Quintanilla. Abraham was a shipping clerk for a chemical company and Marcella was a housewife. Abraham being a well respected Mexican musician, who only sang English songs, and had his career ruined because of that. American people didn’t respect him because he was Mexican, and the Mexican people did not respect them because they sang English songs. By the time Selena reached age 10, it became very

First, I will talk about her childhood and how she became famous. Selena Quintanilla was a Mexican singer. According to biography.com she was born on “April 16,1971, in Lake Jackson, Texas.” She was known as the “Queen of Tejano” which is a style of Mexican music such as country. Selena’s first language was English, but her father taught her to sing in Spanish, so she picked up on the language, and became a fluent Spanish speaker. At the age of 10 Selena was the lead singer in her family’s band known as “Selena Y Los Dinos.” They played in weddings and clubs in Texas but it was hard for them because a lot of people think that women can’t get the attention of men singing Tejano music, but she proved them wrong.

On April 16, 1971 in Lake Jackson, Texas, a little girl named Selena Quintanilla – Perez was born. She was born to Abraham Quintanilla Jr. and Marcella Quintanilla. Selena Quintanilla- Perez has 2 siblings named Abraham Quintanilla 3rd and Suzette Quintanilla. Mrs. Quintanilla- Perez was an American singer, songwriter, spokesperson, actress, and a fashion designer. She was also known as the Queen of Tejano music and to the media outlets they called her “Tejano Madonna” for her clothing choices. Selena Quintanilla- Perez was raised as a Jehovah’s witness. When Selena Quintanilla was 6 years old her father discovered her talent at sing. Her father told the People Magazine that her timing, her pitch was perfect, I could see it from day one. Mr. Quintanilla Jr. opened up a restaurant where the kids performed a lot. Her family moved to Corpus Christi, Texas and that’s when Quintanilla Jr. became the manager to Selena y Los Dinos and began to

In a scene from the film, Selena, Selena Quintanilla-Pérez, a Mexican-American singer, is ignored by a white sales woman. The sales woman judges Selena on the color of her skin, determining her social status as one unimportant to her business, not realizing that Selena was actually a celebrity. Just as the sales woman predetermined a role for Selena rooted by race and ethnicity, Waretown High maintained class, gender, and race stereotypes in determining girl’s futures and outcomes. Julie Bettie’s Women Without Class discusses these stereotypes through expectations set for las chicas and the preps by the school, families, and themselves, the exclusion of hard-living students, those whose families were low income, and the ability for some girls to become upwardly mobile as an exception to the rules.

On May 6 of that same year, Selena Quintanilla released a new album titled “Entre a Mi Mundo”. It ascended to the #1 spot on the U.S Billboard Regional Mexican albums chart! People started calling her the Queen of Tejano Music and many said that she was the Mexican Madonna because of her glamorous outfits. When Selena Quintanilla was finally nominated for a Grammy in 1994, she wore a gorgeous white beaded dress which in the end was donated to the Selena Museum.

I chose to watch Selena. Overall, the movie was really good. I chose it because it looked like a movie I would watch just for fun. I figured if the movie is good then the paper will be easier for me to write. I have also heard a lot about Selena, so the movie tied the pieces of information I already knew together. I feel like I learned a lot about her relationship with her family. She started out singing with her brother and sister in a band their dad made and named Selena y los Dinos (Selena and the Boys). Her brother, A.B., was the bass player, Selena did the lead vocals, and her sister, Suzette, played the drums. They started out playing at a Mexican restaurant their parents owned. However, they gained attention and developed a fan base from that. Eventually, they begin touring around Texas at State Fairs. Selena grows up and her music and style does too. She meets the love of her life, who also happened to be her guitarist. They get married even though Selena’s father did not allow her to see him. She is later killed by the president of her fan club over a paperwork dispute. Her music career is cut short and she died before she got the chance to make her way into mainstream pop music.

Chris Perez wanted to be a rock-star in a Rock n Roll band not a guitar player for a Tejano band. He lived in San Antonio, Texas and was in a band with Shelly Laras, a singer, and she introduced him to Selena y los Dinos. In Huston, Texas Shelly's band was playing at a festival and A.B. Quintanilla, Selena's brother saw Chris playing guitar and liked Chris's guitar skills. During that time Selena y los Dinos was looking for a new guitarist and A.B. gave Chris his number just so Chris can call him if he was interested. Chris called A.B and set up a date to play together in the studio, since that day happened Chris joined los Dinos.

The film Selena uses the themes of discrimination, music, and family to express the struggle Mexican-Americans go through to find and establish their sense of identity. Through the musical career of Selena’s father, we see the difficulty of finding acceptance and establishing an identiity. After having his family, we see the effects his past experiences through his kids. Through Selena’s success, we see the crossing of borders and establishing of new identities.

Born in Lake Jackson, Texas on April 16, 1971, Selena Quintanilla-Perez would come to be known as the “Queen of Tejano music.” With the help of different sources to provide evidence and support to my argument, the aim of this paper is to examine how Tejana singer, Selena was able to impact those around her with her career as a musician and through the medium of music. Selena rose to success by continuously crossing over to different markets. She not only impacted her fans one by one, but also brought about social and cultural changes by fleshing out tensions between Anglo and Latino communities by bringing people together through music.

Selena Quintanilla was such an amazing person inside and out more known as the queen of tejano music. She won the hearts of many people young and old in the little time she was here on earth. Blessing many people with her contagious smile, and positive upbeat attitude. Selena has always had where to pull from when it came to being musically talented. Her father Abraham Quintanilla played in a band called Los Dinos which means the boys in Spanish. He had to give his life up as an artist because he got married and had his first kid. Therefore he had to find a better support system for his family. So when he saw that Selena had talent he focused all his goals and dreams on her. Therefore selena had to make a lot of sacrifices and not live a normal childhood.

This is turning out to be the new generation of producing ice cream and still be able to satisfy customer needs. According to the director of marketing at Blue Bell Carl Breed, “We plan to go after the low carb and Hispanic influence market. But we will continue to provide fabulous tasting ice cream, that appeal to almost every customers and we will never lose sight of the fact that ice cream is supposed to